SHARON DAMAYANTHI CHRISTIVANNY LIE
Sydney,NSW
Summary
I've been living in Sydney since 2016 in order to achieve my bachelor's and master's degrees. I am committed for a full-time job in Sydney, Australia. My goal is to gain experience in Australian company and I am a dedicated individual with high interest in business world that is seeking to make a difference in an organisation.
A graduate of University of New South Wales with bachelor of Public Relation in Media and Advertising in 2019 and a fresh-graduate from University of Sydney, with a title, master of Strategic Public Relation with Distinction in 2022.
I do have business running back home in Indonesia, an IT Company (Navios) and is a 3rd biggest Indonesian Airline company (Sriwijaya Air). Growing up in a family business, I have explore and practice the various functions of public relations including media relations, relationship building, issues management, social media, marketing campaign, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
I am humbled to learn and to seek and maintain full-time position that offers professional challenges utilising interpersonal skills, excellent problem-solving skills. I am ready to help team achieve company goals.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
LifeX Finance
05.2022 - 01.2023
- Increased LifeX Social Media (Instagram, Facebook and LinkedIn) profile by 95% in 6 months by engaging content and online events
- Design on Photoshop and Canva for daily Online engagement
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Tracked and reported on marketing campaign responses.
- Planned and executed internal and external marketing events.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Worked as HR team to coordinate company events.
- Developed strong written and verbal communication skills.
- Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews and planning recruitment related events.
- Filed paperwork, sorted and delivered mail, and maintained office organization.
- Drafted copy for documents, social media posts and internal memoranda.
- Prepared monthly, weekly and daily logs using Microsoft Office Suite.
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
- Conducted testing and review of website design for responsiveness, clarity and effectiveness.
- Furnished research and materials based on up-to-date web design standards.
- Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices.
- Met with Directors once a week to discuss expectations regarding visual presentation, branding, and e-commerce functionality.
Marketing Coordinator Intern
LifeX Finance
04.2022 - 05.2022
- Performed market analysis and researched latest trends.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
Director of Business Development
NAVIOS EVOLUSI SOLUSINDO
01.2022 - Current
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Negotiated, prepared and signed contracts with clients.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Evaluated current service needs and product satisfaction levels with established customers to improve offerings.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Enhanced revenues in several programs by implementing creative sales training techniques for staff.
Founder and Digital Creator
Dapur Umum Kasih Putih Co
01.2020 - Current
- Non- profit organisation to provide education and food for those impacted by
- Covid-19
- Including modernized the organisation’s Instagram and Youtube content to be more desirable for all ages with values and educational content
- Socials:
- Instagram: https://www.instagram.com/dapurumumka..
- Youtube: https://www.youtube.com/channel/UCDVFPfvAAzSkt51JfYgHsGA
Airline Stewardess
Sriwijaya Air Group
06.2018 - Current
- Acquired an excellent understanding of aviation policies and regulations in aviation indoctrination, responsibilities and duties of management and non- management personnel flight attendant, crew member and responsibilities, flight attendant minimum requirements and qualifications, license and qualification validity and flight duty time
- Trained in the principles and practice of first aid for passenger or crew intoxicated, suspected communicable disease, crew health precautions
- Demonstrated knowledge of the aircraft and its operating procedures (Boeing 737- 800 and Boeing 737-900 Next Generation) including its aircraft’ 4 emergency equipment as a whole
- Demonstrated leadership and responsibility for emergency situations
- Includes decompression (slow and rapid), fire prevention and firefighting (fire inside the aircraft, fire outside the aircraft), rejected take-off, emergency landing (prepared and unprepared emergency landing)
- Trained the process of search and rescue, principles and techniques of survival
- Knowledge of dangerous goods and weapons, security instructions and guidance including crew member, passenger and aircraft security
- Attained in class training regularly and passed company competency check.
English Language Teacher
English First (EF)
01.2021 - 01.2022
- This is an independent contractor position
- It is a part-time, home-based opportunity
- I am teaching in English using prepared lesson materials via the EF Teach Online platform. The task includes:
- Successfully improved Indonesian-speaking students' English grammar and vocabulary levels through written and interactive activities.
- Deliver 40-minute high-quality one-to-one online lessons to kids aged 5-14 years
- Give feedback after class to parents
- Planned and implemented lessons to positively increase vocabulary and sentence structure skills.
- Established positive classroom management boundaries to create safe, known environment for behaviour among students.
Digital Marketing Specialist
Sriwijaya Air Group
11.2016 - 02.2018
- Implemented new ideas for Sriwijaya Air’s mobile app (both Android and IOS) to the Board of Directors, and the pitch has been successfully executed
- Modernized the company’s Instagram content to be more desirable for all ages
- Encouraged customers to be a part of the digital promotion through hashtag strategy and several Instagram contests with award prizes
- Monitored an active Instagram presence by creating compelling content and utilizing all
- Instagram features (including Instagram Live and Stories)
- Achieved high-quality Instagram content with an attractive and eye-catching caption
- Influenced the public relations team to enhance articles quality by weekly proof-reading articles in the in-flight magazines
- Attained in report writing and data analysis
- Building strong relationships with both existing and new customers
- Advocated support for the broader team of analysts
Education
Master of Strategic Public Relation -
University of Sydney
2022
Bachelor of Public Relation - Media and Advertising
University of New South Wales
2019
Foundation Program Design Stream Grade - undefined
UNSW Global – Official Sydney Campus
2017
Business Stream
Singapore International School
2015
Skills
- Business Development and Planning
- Strategic Partnership
- Customer Service
- Analytical Problem Solver
- Performance Evaluations
- Critical and Creative Thinking
- Campaign Management
- Analytics and SEO
- Market Planning and Execution
- Marketing and Advertising
- Public Relations
- Campaign Planning
- Direct Email Campaigns
- Marketing Campaign Strategy
- Messaging Strategy
- Global Marketing
- Social Media Best Practices
- Social Media Campaign
- Business Planning
- Time Management
- Operations Management
- B2B Marketing
- Budgeting and Allocation
- Launch New Products
- Scheduling
- Branding
- Networking
- Crisis Communications
Accomplishments
- Gain 450 organic followers in Instagram in 6 months. Instagram: LifeX Finance
- Create and design content for LifeX Socials (Instagram. Facebook. Linkedin)
- Resolved product issue through consumer testing.
- Creating and finalising both LifeX and Autoxale website by introducing Navios for webpage tasks.
- Collaborated with team of 10 in the development of Autoxale Mobile App
- Achieved lenders marketing strategy by completing its marketing plans with accuracy and efficiency.
Certification
2018 UNSW HUMS1005 English Mentoring Programme English teaching and mentoring for students at UNSW Sydney, Australia 2017 Second Class Medical Certificate Sriwijaya Air Basic Flight Attendant Training Jakarta, Indonesia 2016 UNSW Design Certificate Sydney, Australia
Affiliations
- 2022 Media Communication Director at Indonesian Student Association of Australia (Instagram: PPIAAustralia_)
- 2021 Socio-cultural Events Director at Indonesian Students Association of The University of Sydney (PPIA) at Sydney, Australia
- 2020 Dapur Umum Kasih Putih Co-Founder & Teacher 6 Non- profit organisation providing food and education for covid-19 families at Jakarta, Indonesia
Languages
Indonesian
Native or Bilingual
English
Full Professional
Chinese (Mandarin)
Limited Working
Timeline
Marketing Coordinator
LifeX Finance
05.2022 - 01.2023
Marketing Coordinator Intern
LifeX Finance
04.2022 - 05.2022
Director of Business Development
NAVIOS EVOLUSI SOLUSINDO
01.2022 - Current
English Language Teacher
English First (EF)
01.2021 - 01.2022
Founder and Digital Creator
Dapur Umum Kasih Putih Co
01.2020 - Current
Airline Stewardess
Sriwijaya Air Group
06.2018 - Current
Digital Marketing Specialist
Sriwijaya Air Group
11.2016 - 02.2018
Master of Strategic Public Relation -
University of Sydney
Bachelor of Public Relation - Media and Advertising
University of New South Wales
Foundation Program Design Stream Grade - undefined
UNSW Global – Official Sydney Campus
Business Stream
Singapore International School
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