Energetic, passionate and focused leader, adept at identifying, producing and providing positive reputational media and social media strategies.
Creative and innovative problem-solver exercises key strengths in media/social media management and media/govt liaison.
Offers proven track record of delivering superior-quality results with 40 years of media and public relations experience, particularly within the Emergency Services community.
Highlights
* Formally commended by the then-Commissioner for media management of FRNSW's response to NSW floods in 2022.
- Internal and external communications management
- Strategic and incident response comms.
- Senior Management Team member
- Stakeholder engagement
- Public safety campaign management.
Highlights
* Reputational management during initial stages of Sydney's light rail network
- Management of the NSW Police Media Unit
- Ministerial liaison and C-Suite advisor - managing the Deputy Commissioner - Metro and Regional Operations media portfolios
- Investigative Media Strategy management and trouble-shooting
- Senior Media Liaison/External Comms
- Issues/Crisis management
- Brand & Project management.
Highlights
* Daily management of reputational crises; positive and negative strategies
* NSW Police Commissioner's Emergency Commendation medal
- Media Trainer for world's 4th biggest Police Force
- Pro-active, Investigative and Reactive (contentious issues) Media Strategy development
- Ministerial/Government liaison and inter-agency engagement
- Counter-Terrorism media advisor
- On-air Spokesperson
- Senior Media Liaison and Media Release Creation
- Speech writing
- Master of Ceremonies/Facilitator
- Multimedia filming and editing (Final Cut Pro X).
Highlights
* Creation and management of media strategy for the William Tyrrell disappearance case
* Commissioner's commendation for media liaison provided directly to Counter-Terrorism commander during the Lindt Cafe Siege
* Commended for work performance during the NSW Police Force's 150th anniversary commemorations
* NSW Police medallion for Diligent and Ethical Service
* Police Officer of the Year awards finalist (civilian)
- Seconded on request to directly advise then NSW Police Commissioner, Andrew Scipione, regarding media issues.
- Managed C-suite media opportunities and responses to high-profile policing matters.
Highlights
* Successfully developed the Commissioner's media strategy for Operation Unite, a major operation focusing on alcohol-related crime, the forerunner to the Sydney lockout laws
* Developed a successful public policing and strategic investigative response to the death of Thomas Kelly at Kings Cross.
- Accepted an offer to join the Nine Network as its Chief Police Reporter in the highly competitive Sydney market
- Tasked to uncover, write, produce and present news stories for prime time Sydney market
- Specialised in exclusive crime-related content.
Highlights
* Lead network coverage of Sydney Harbour ferry disaster
* Coverage of the 2008 APEC visit
- Senior Crime reporter, also covering Court rounds
- Breaking many major stories "live" on air
- Writing, producing and presenting stories, regularly leading prime time bulletins and providing exclusive content
- Additional experience in Chief of Staff and Foreign Editor roles.
Highlights
* Spearheaded Network Ten's coverage of the 2003 Iraq War, based in Kuwait
* Network coverage of the Thredbo landslide
* Network coverage of the Glenbrook train disaster
* Network coverage of the Canberra bushfires
* Coverage of the Redfern, Macquarie Fields and Cronulla riots
* Coverage of Peter Falconio murder in Northern Territory
* Worked with NSW Drug Squad on a series of stories, leading to law changes re children in drug houses
* Selected as judge of prestigious Walkley Awards for Journalistic Excellence
- Moved across to Sydney's no.1 station, 2UE, starting out as the Court reporter but offered Police Rounds after about 12 months
- Also managed news room shifts, compiling bulletins, tasking reporters and maintaining news-reading duties etc. across Alan Jones, John Laws, Stan Zemanek, John Stanley, Ray Hadley shows and other programs.
Highlights
* Award-winning coverage of the assassination of NSW MP, John Newman
- Accepted an offer to move to Sydney and manage the newsroom during the station's challenging Breakfast news shift
- Also continued to cover police and court matters
- Moved from running the newsroom's Breakfast shift to Afternoon-Drive, to read news and manage the team during the Clive Robertson Show.
Highlights
* Managed newsroom during 1991 Gulf War (Management commendation)
* 1993 Walkley Awards Finalist - 'Redfern Killings"
* Coverage of "Granny Killer" trial
* Coverage of Ebony Simpson murder
* Coverage of Ivan Milat "Backpacker" murders
- Accepted an offer to lead a team of talented journalists and run the station's challenging breakfast news shift, tasking reporters, compiling news bulletins, prioritising news stories and reading major bulletins during the Don Chipp, John Laws and Margaret Peacock Shows
Highlights
* Fill-in host of "Smokey Dawson" sports show
* Coverage of Melbourne's "Mad Max" police shooter inquest
- Managed afternoon/drive news shift for leading Adelaide commercial news talk station for 18 months, assigning journalists, selecting stories for coverage, writing copy, compiling bulletins and reading prime time news
- Also a member of the station's no.1 Australian Rules football commentary team led by Ken "KG" Cunningham and David Hookes.
- Offered graded position in Melbourne's number 1 radio newsroom. Youngest sports journalist on Australian radio at the time (19yo)
- Presenting prime-time sport in news bulletins on Melbourne's top radio station
- Consistent breaker of exclusive stories
- Compiling, producing and reporting on all types of sport during top-rating breakfast show
- Also produced and co-hosted weekend sports show for two years with Craig Willis (known as the voice of the AFL and Aus. Open) and renowned commentator, Bill Jacobs
Highlights
* Selected by network to cover 1988 Seoul Olympics
* Covered America's Cup defence - Fremantle
* Covered Ashes Test match cricket
* Covered Australian Tennis and Golf Opens
* Covered Melbourne Cups
* Covered Russell Street Bombing hearings.
- Embarked on a week of 'work experience' as a 17yo and was offered a job as a "copy boy" trainee
- Reading the news 10 months later on a cadetship within the original and highly-regarded Macquarie National News network
- Progressed quickly to solo news shifts.
Highlights
* Progressed from Copy Boy to Cadet to fully-graded journalist in just two years
* Youngest news reader on Australian radio at the time. (18yo)
*Media trainer (recruits to Executive level)
*Reputation Management
* Story/Media project/strategy identification and creation
* C-Suite advice
* Govt and agency liaison
* Media Unit Management
* Senior media liaison
* Social Media strategy creation
* Filming
* Video Editing
* Newsreading and voiceover work
* Emcee/hosting
* Issues Troubleshooting
* Helicopter Underwater Escape Training - Networks Nine and Ten
* Conflict Resolution Management Course - NSW Police Force
* Media Bushfire Training Course - NSW Rural Fire Service
* NSW Counter-Terrorism Course - NSW Police Force