SHAUNA BRADY

• Shopify Website Relaunch: Led the complete rebranding and launch of Bubs Australia’s new Shopify website, managing the project from start to finish, coordinating task assignments, and ensuring a seamless post-launch experience.
• One Fine Baby Expos (Sydney & Melbourne):Directed Bubs Australia’s activation at Australia’s largest parenting expos, generating over 9,000 leads across both events.
  Increased leads by 62% at the Melbourne expo compared to Sydney, utilizing interactive activities and sampling to boost engagement.
  Achieved 1,756 leads from lead scanners at the stand, leading to 458 new Instagram followers and enhancing brand awareness.
• Influencer Marketing:Collaborated closely with high-impact influencers to drive brand engagement, focusing on strict adherence to briefs to maximize ROI.
  Worked with Indy Clinton on a successful video campaign, delivering significant reach and engagement, contributing to a measurable increase in social media following and customer interest.
• Retail Partnerships:
• Engaged with major retailers like Coles, Woolworths, and Chemist Warehouse to enhance brand visibility and drive sales, regularly pitching product promotions and designing impactful magazine artwork.
• Campaign Management:
• Executed major DOOH and Spotify campaigns, overseeing creative production, budget monitoring, and SAP-based purchase order tracking.
  Developed and tracked national marketing campaigns, ensuring consistent brand messaging across platforms and high-quality content for maximum audience impact.
• Social Media Growth:
• Managed content across Instagram, Facebook, and TikTok, significantly boosting Bubs’ online presence through targeted posts and engagement strategies.
• Increased engagement by working closely with content creators and aligning posts with trending topics and brand goals.
• Customer Support:
• Provided responsive support on both email and phone, addressing product-related inquiries and coordinating query resolutions across relevant teams to enhance customer satisfaction.
• Regulatory Compliance: Partnered with the regulatory team to ensure formula advertising met strict industry standards, obtaining approvals and maintaining compliance for all marketing materials.

Budget Management and SAP Purchase Orders:

• Managed SAP purchase orders for marketing expenses, tracking and monitoring budget allocations to ensure financial accuracy and accountability.
• Worked closely with suppliers to align spending with budget constraints, negotiating costs and maintaining efficient financial operations across all campaigns and promotional activities.

• Recruitment Consultant for Local Council clients in the Sydney and surrounding NSW area
• Experience using sourcing platforms to find high quality candidates
• Engaging with key clients and fostering relationships
• Evaluating client's needs in a people sense and helping them create a culture of their choice
• HR duties include sourcing, screening, interviewing and making sure onboarding process runs smoothly

• Recruitment Consultant for Manufacturing and Engineering companies located in the West of Ireland and Surrounds
• Drove key projects across digital marketing, events, e-commerce, and influencer partnerships, showcasing expertise in brand management, cross-functional collaboration, and compliance
• Shopify Website Relaunch: Led the end-to-end rebranding and launch of a new Shopify website, managing project timelines and coordinating post-launch tasks to ensure a smooth transition
• One Fine Baby Expo: Managed Bubs Australia's presence at Australia's largest parenting expos (Sydney & Melbourne), generating over 9,000 leads through interactive activations, product sampling, and high engagement activities
• Influencer & Content Management: Approved content and concepts in close collaboration with external agencies, aligning influencers with brand goals to maximize ROI
• Retailer Partnerships: Worked with Coles, Woolworths, and Chemist Warehouse, creating impactful magazine artwork and pitching product promotions to drive visibility and reach
• Campaigns & Budgeting: Led national campaigns, including DOOH and Spotify, while effectively monitoring the marketing budget and utilizing SAP for payment processing and purchase order tracking
• Regulatory Compliance: Ensured all formula-related advertising met strict industry regulations by working closely with the regulatory team for necessary approvals
• Customer Engagement & Social Media: Provided responsive customer support via email and phone, while managing Bubs' brand presence on Instagram, Facebook, and TikTok to boost engagement and reach
• Skills & Tools: Proficient in Shopify, SAP, Klaviyo, and Excel, with extensive experience in social media management (Instagram, Facebook, TikTok) and influencer campaigns

• Company Overview: Ibiza, Spain
• Content Creation: Produced engaging content for social media platforms, promoting events and capturing the club's atmosphere
• Community Engagement: Interacted with online followers, responding to comments and inquiries, fostering a positive online presence
• Content Scheduling: Managed content calendars, scheduled posts, and optimized timings for better reach
• Event Promotion: Assisted in promoting parties and special events, increasing attendance and revenue
• Analytics: Monitored social media performance, tracked key metrics, and provided reports for strategy improvement
• Visual Branding: Maintained consistent visual branding across profiles
• Hostess: Greeted and accommodated guests, ensuring a welcoming atmosphere at the club
• Ibiza, Spain

• Company Overview: Galway
• Utilized Mailchimp for email marketing campaigns to reach and engage target audiences effectively
• Leveraged Google Analytics to track website traffic, user behavior, and performance, providing data-driven insights for marketing strategies
• Managed Google Ads campaigns, optimizing keywords, ad placements, and budgets to maximize ROI
• Created and optimized landing pages to enhance the user experience and drive conversions
• Conducted market research and analysis to identify trends, competition, and opportunities for marketing campaigns
• Collaborated with cross-functional teams to align marketing efforts with overall business objectives and goals
• Produced marketing materials, including content, graphics, and advertisements, to support campaigns and promotions
• Galway

• Company Overview: Tuam County Galway
• Worked full/part-time at Maxol Service Station during college, including before and after summers abroad, gaining valuable work experience alongside studies
• Fulfilled various roles at the service station, demonstrating versatility and a strong work ethic
• Developed strong customer service skills, providing assistance to patrons and ensuring a positive experience
• Demonstrated dedication and commitment to the position, earning the appreciation of employers and colleagues
• Enjoyed and valued the job at Maxol Service Station, appreciating the opportunity to contribute to the team and the community
• Tuam County Galway

• Company Overview: Corfu, Greece
• Organized and supervised daily activities for children at a Greece hotel resort, creating memorable experiences for young guests
• Facilitated engaging games, arts and crafts, and educational activities to ensure children's enjoyment and enrichment
• Ensured the safety and well-being of all kids club participants, adhering to resort policies and procedures
• Fostered a fun and inclusive environment, encouraging social interaction and teamwork among children
• Collaborated with parents and resort staff to address individual needs and preferences
• Corfu, Greece

• Company Overview: Tuam County Galway
• Worked on developing an effective Marketing Campaign for Dynamics Telephony - a local company who specialize in CRM integration for other organizations
• Constructed a Google AdWords campaign over a 4 month period which resulted in a 30% increase in client contact during my time there
• This has accelerated my understanding of the Google advertising platforms as well as how to use them to an advantage
• Engaged in several conference calls with Google experts and tracked our progress through Google Analytics which has contributed to my ability to analyze data and statistics in order to make informed decisions to benefit the company
• Tuam County Galway