Shayla Limeira
BRISBANE,QLD
Summary
Sales manager with strong expertise in sales strategy and customer engagement. Demonstrated success in developing promotional strategies that significantly increase sales and improve customer satisfaction. Proven track record of driving revenue growth through effective team leadership and strategic planning.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sales Manager
Lotte Duty Free
Brisbane International Airport, QLD
10.2025 - 05.2026
- Optimized store performance by managing daily sales operations.
- Trained team members on product knowledge and customer service to improve interactions.
- Analyzed sales data to identify trends and enhance inventory management.
- Resolved customer inquiries and complaints to uphold satisfaction levels.
- Developed promotional strategies to boost customer engagement and sales.
- Collaborated with marketing teams to execute effective in-store campaigns.
- Maintained inventory levels, coordinating with suppliers for timely restocking.
- Facilitated regular team meetings to discuss performance and share best practices.
Store Manager
Boston Clothing
Brisbane, QLD
04.2025 - 10.2025
- Managed daily operations and ensured store standards were met consistently.
- Maintained inventory levels and organized stock for efficient access.
- Implemented visual merchandising strategies to enhance product displays.
- Monitored sales trends and adjusted inventory based on customer preferences.
- Resolved customer complaints promptly to ensure satisfaction and loyalty.
QLD Sales & Operational Manager
Anthony Squires
Brisbane, QLD
02.2021 - 03.2025
- Identified opportunities for process improvement in order to increase productivity levels.
- Recruited, trained, coached and evaluated staff performance to ensure maximum efficiency.
- Reviewed customer feedback in order to identify areas needing improvement in terms of customer satisfaction.
- Planned delivery routing, team workflows, and promotional initiatives.
- Created and maintained operational budgets, monitored costs and identified areas for cost savings.
- Established KPIs for tracking performance against goals.
- Provided leadership support during times of change or crisis management situations.
- Coordinated logistics between suppliers, customers, warehouses and distribution centers.
- Monitored inventory levels and placed orders as necessary to maintain adequate stock levels.
- Ensured compliance with safety regulations, industry standards and government laws.
Store Manager
Blue Illusion / Sportscraft / Mccarroll's Renault / Land Rover
Sydney, NSW
01.2017 - 01.2020
- Managed daily operations and ensured store standards were met consistently.
- Trained and supervised staff to provide excellent customer service.
- Maintained inventory levels and organized stock for efficient access.
- Implemented visual merchandising strategies to enhance product displays.
- Conducted regular staff meetings to communicate updates and expectations.
- Recruited, trained and supervised new employees.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Prepared weekly schedules to verify proper floor coverage.
- Ensured compliance with safety regulations and company policies.
Customer service Manager
Looksmart Alterations
Sydney, NSW
08.2011 - 02.2016
- Provided exceptional customer service to ensure customer satisfaction.
- Delivered fast, friendly, and knowledgeable service for routine questions and service complaints.
- Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
- Managed customer inquiries through phone and email communication.
- Trained staff on customer service best practices and company policies.
- Coordinated with tailoring team to address specific customer needs.
- Assisted staff with resolving complex customer issues and implementing targeted solutions.
- Reviewed accounts for payments received or approved credit arrangements.
Store Manager
Rodd & Gunn LTD
Auckland, NZ / Sydney, NSW
11.2008 - 10.2010
- Managed daily operations ensuring consistent adherence to store standards.
- Trained and supervised staff, significantly improving customer service quality.
- Organized stock and maintained inventory levels for easy access.
- Implemented effective visual merchandising strategies for improved product displays.
- Conducted regular meetings with staff to relay important updates and expectations.
- Promptly resolved customer complaints, enhancing satisfaction and loyalty.
- Oversaw inventory tracking and conducted physical counts to reduce loss.
- Executed daily procedures including cash handling, opening, and closing tasks.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Ensured compliance with safety regulations and company policies.
Store Manager
Supre
Auckland, NZ
04.2007 - 09.2009
- Monitored progress by establishing plans, budgets and measuring results.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Delegated work to staff, setting priorities and goals.
- Prepared staff work schedules and assigned team members to specific duties.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Established customer service standards and monitored staff compliance.
Education
Bachelor of Administration - Marketing Management
F.T.E
Salvador- Bahia, Brazil10-2003
Some College (No Degree) - Sales
Sydney Sales Academy
Sydney, NSWSkills
- Sales strategy and operations
- Team leadership and coaching
- Problem solving and conflict resolution
- KPI analysis and performance evaluation
- Relationship building and management
- Territory management and growth
- Promotional development and visual merchandising
- Price quote preparation and inventory management
- Training and development programs
- Motivational skills and empowerment
Certification
- Responsible Service of Alcohol - RSA QLD
- Visual Merchandise Seed Retail Excellence Workshop - Auckland, NZ
- Skills Development, Creating Leaders, Profitability, and Steps of Sales - Auckland, NZ
- Professional Selling Certificate Course - Sydney Sales Academy
- Business Corporation - Fortaleza, Brazil
- National Conference of Students of Business Administration - Sao Paulo, Brazil
- Business Management Workshop - Salvador, Brazil
- QLD Driver License - Class C Full License
Accomplishments
- Anthony Squires Top Performer Robina Menswear Department store 2021/2022 - Gold Coast, Australia
- Top performer Looksmart alterations Franchise Bondi junction - Sydney, NSW 2015/2016
- Rodd & Gunn Overall Awards - Albany Westfield 11/2009 - Auckland, NZ
- Rodd & Gunn Fashion Awards - Albany Westfield 11/2009 - Auckland, NZ
- Supre Top Performer Company Inspection 2007/2008 - Auckland, NZ
- Supre Loss Prevention of the Year 2007 - Auckland, NZ
- References available upon request
Timeline
Sales Manager
Lotte Duty Free
10.2025 - 05.2026
Store Manager
Boston Clothing
04.2025 - 10.2025
QLD Sales & Operational Manager
Anthony Squires
02.2021 - 03.2025
Store Manager
Blue Illusion / Sportscraft / Mccarroll's Renault / Land Rover
01.2017 - 01.2020
Customer service Manager
Looksmart Alterations
08.2011 - 02.2016
Store Manager
Rodd & Gunn LTD
11.2008 - 10.2010
Store Manager
Supre
04.2007 - 09.2009
Bachelor of Administration - Marketing Management
F.T.E
Some College (No Degree) - Sales
Sydney Sales Academy