Sheena Reyes

Currently working within the Social Impact & Corporate Communications team, I produce social media content and short form videos within content pillars such as; home and lifestyle, transport, mobility, news, policy and advocacy, travel and electric vehicles throughout platforms such as Facebook, Instagram, X, YouTube and LinkedIn.

• Specialises in short form video content for an online audience, with practised skills in developing, writing, directing and editing video content for social media platforms.
• Collaborates with designers, digital content producers and video producers, creating informative and digestible social media content.
• Engages with online audience and responds promptly and monitors comments on social channels, fostering positive brand interactions.
• Analyses social media data to inform future content strategies, optimizing for maximum impact.
• Increases audience engagement and following with compelling content creation and consistent posting schedules.
• Manages and schedules content on various social platforms, ensuring accurate and up-to-date information.
• Enhances brand visibility by developing innovative social media videos.
• Monitors social media trends to stay current and capitalise on emerging opportunities.

• Produced original written content for publications; Elite Daily and The Plus Ones.
• Produced and directed Music Video for Australian artist; Starley.
• Produced stills and video content creation, management of social media; Glossworks Australia.
• Reviewed events focused on fashion, film and media launches; Contributing Writer for The Plus Ones.
• Created content for lifestyle and entertainment sectors focused on female empowerment, writing for a Gen-Y audience; Elite Daily.
• Directed and produced 'Call On Me' Music Video– awarded for Aria Award nomination; Best Song 2017.

With an edge for storytelling and digital design, my role worked closely with Brand Managers for female fashion design companies as Ambra, and Love Luna to execute successful social media strategies and campaigns.

• Responsible for ideation through execution of photoshoots and digital creative assets for branding visual style for purpose of digital platforms and communication.
• Enhanced brand visibility by developing engaging content across various digital platforms.
• Implemented editorial guidelines and style guides to ensure consistency and quality across all content channels.
• Developed and executed a comprehensive content strategy that positioned the company as an industry thought leader, increasing brand recognition and credibility.
• Produced original, creative content for digital and online product launches.
• Collaborated with graphic designers, photographers and videographers to enhance content.
• Worked collaboratively with social media content creators using influencer strategies to organically grow social media audience.

Responsible for the development, execution and management of all digital marketing, content production and PR strategies for Mary Kay Australia and New Zealand.

• Collaborated with online influencers and third-party vendors to execute PR strategies, marketing campaigns to increase brand awareness.
• Improved online customer engagement and brand awareness by redesigning visual branding through website and social media platforms.
• Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
• Strengthened online presence by creating engaging social media content and managing multiple platforms.
• Created social media content with innovative brand messaging to support new product launches.
• Implemented new strategies to improve click-through rates and conversion.
• Conducted social media workshops and training for over 100 Beauty Sales Consultants.

Worked closely with the Creative Director, overlooked marketing plan and schedule, campaign goals and objectives, and management of social media platforms.

• Produced weekly fashion shoots to tight deadlines for social media / digital creative content.
• Successfully increased social media following, online revenue and engagement on Facebook and Instagram.
• Created and implemented public relations strategy and collaborate with online influencers and stylists to increase brand awareness.
• Developed and executed a new visual representation of brand, to align with campaign.