Summary
Overview
Work History
Education
Skills
Timeline
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Shehan Liyanage

Shehan Liyanage

Narre Warren,Australia

Summary

Detail-oriented and versatile business administration professional with over 10 years’ experience across live events, project coordination, marketing, customer service, and operations. Proven ability to support production and tour planning, generate timely sales reports, coordinate multiple stakeholders, and manage logistics with precision and creativity. Brings strong skills in communication, budget tracking, scheduling, and stakeholder relations. Passionate about live entertainment, performance logistics, and delivering unforgettable experiences.

Overview

13
13
years of professional experience

Work History

Marketing Consultant

DB Ceylon Clothing and Stylist (Pvt) Ltd
01.2025 - Current
  • While based in Australia, I led the social media and marketing teams in Sri Lanka and oversaw all preparatory activities for the DB Ceylon brand and website launch in July 2025: https://dbceylon.com/about-us/
  • Conduct in-depth analysis of current marketing strategies, including digital, print, social media, and branding initiatives.
  • Develop and implement comprehensive marketing plans that align with the client’s business objectives and target audience.
  • Advise clients on brand positioning, messaging, and competitive differentiation.
  • Collaborate with internal teams or external vendors to execute marketing campaigns effectively.
  • Provide insights on market trends, customer behaviour, and emerging marketing technologies.
  • Monitor and evaluate campaign performance, preparing regular reports and recommending adjustments as needed.

Presales Consultant

Allied Moving Services
08.2023 - 01.2025
  • Engage clients to understand their needs, providing tailored solutions and managing quotes.
  • Coordinate with operations for seamless service delivery, ensuring client satisfaction.
  • Consistently track and report on client inquiries and feedback.
  • Prompt follow up of voice mailed messages and web based ‘Request a Quote’ via personalized phone call within 24 hrs.
  • Qualify incoming telephone sales enquiries and immediately evaluate high value opportunities for hand over to Moving Sales.
  • Consultants via AMOS appointment booking screen.
  • Full-service relationship management for all other valued opportunities from follow through to completion.
  • Collect and enter move inspections/quotes in AMOS.
  • Make 2nd Swing Call back to clients/customers with booked uplifts without insurance to value add with insurance options.

Manager - Business Development & operations

DB Ceylon Clothing and Stylist (Pvt) Ltd
10.2021 - 02.2023
  • Develop and execute strategies to increase revenue, market share, and brand visibility.
  • Identify new business opportunities, partnerships, and collaborations to expand the brand reach.
  • Conduct market research to identify emerging trends and customer needs in the fashion industry.
  • Set and achieve sales targets, both online and offline.
  • Collaborate with the marketing team to design campaigns that attract and retain customers.
  • Build relationships with industry influencers, stylists, and industry professionals to promote the brand.

Senior Executive – Client Handling

Intrepid Travel Australia
08.2019 - 03.2020
  • Identified opportunities for additional services to enhance client experience.
  • Provided customer support via live chat and managed long-term client relationships.

Client Due Diligence Analyst

HSBC Global Service Centre
04.2015 - 06.2019
  • Conducted due diligence on prospective clients, verifying documentation and managing records.
  • Validate KYC documents such as identification, conduct comprehensive due diligence on prospective clients during the onboarding process, verifying their identity, business activities, and risk profile.
  • Input, update, and manage data in systems and software; create reports and summaries for management.

Travel Assistant

Classic Travel (Pvt) Limited
01.2013 - 03.2014
  • Assist in booking flights, hotels, transportation, and other travel arrangements.
  • Research and provide information on travel destinations, visa requirements, and travel insurance.
  • Prepare detailed travel itineraries based on client preferences.
  • Coordinate with travel agencies, airlines, hotels, and other vendors.
  • Handle changes, cancellations, and emergency travel arrangements.

Education

Bachelor Of Science - Business Management

University of Northumbria
06.2018

Certificate - Marketing

Sri Lanka Institute of Marketing (Slim)
02.2014

Skills

  • Excellent verbal and written communication
  • Market research and competitor analysis
  • Business growth strategy development
  • Identifying and pursuing new business opportunities
  • SWOT analysis and problem-solving
  • Sales pipeline management (CRM systems)
  • Preparing reports and presentations
  • Cross-functional collaboration with teams
  • Developing marketing strategies for business growth
  • Social media and digital marketing
  • Brand positioning and competitive differentiation

Timeline

Marketing Consultant

DB Ceylon Clothing and Stylist (Pvt) Ltd
01.2025 - Current

Presales Consultant

Allied Moving Services
08.2023 - 01.2025

Manager - Business Development & operations

DB Ceylon Clothing and Stylist (Pvt) Ltd
10.2021 - 02.2023

Senior Executive – Client Handling

Intrepid Travel Australia
08.2019 - 03.2020

Client Due Diligence Analyst

HSBC Global Service Centre
04.2015 - 06.2019

Travel Assistant

Classic Travel (Pvt) Limited
01.2013 - 03.2014

Certificate - Marketing

Sri Lanka Institute of Marketing (Slim)

Bachelor Of Science - Business Management

University of Northumbria

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Shehan Liyanage