Shehan Liyanage
Narre Warren,Australia
Summary
Dynamic Social Media Consultant skilled in crafting engaging content and executing data-driven strategies. Proven ability to enhance brand presence and drive client engagement across diverse platforms.
Overview
13
13
years of professional experience
Work History
Social Media Consultant
DB Ceylon Clothing and Stylist
, Australia
01.2025 - Current
- Develop and execute a comprehensive social media strategy aligned with overall marketing goals.
Manage and grow presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest, and others. - Plan and publish engaging, platform-appropriate content, including posts, stories, videos, reels, and live sessions.
Monitor, respond to, and engage with followers in a timely and professional manner.
Use social media analytics tools to track performance, optimize campaigns, and report on key KPIs.
Stay up to date on social media trends, tools, and best practices to keep the brand current and innovative.
Collaborate with content creators, influencers, and partners for social campaigns.
Manage paid social media campaigns in partnership with the digital advertising team.
Coordinate with customer service and sales teams to ensure brand consistency and timely responses.
Schedule and manage a social content calendar that aligns with broader marketing campaigns and seasonal trends.
Presales Consultant
Allied Moving Services
Dandenong, Australia
08.2023 - 01.2025
- Engage clients to understand their needs, providing tailored solutions and managing quotes.
- Coordinate with operations for seamless service delivery, ensuring client satisfaction.
- Consistently track and report on client inquiries and feedback.
- Prompt follow up of voice mailed messages and web based 'Request a Quote' via personalized phone call within 24 hrs.
- Qualify incoming telephone sales enquiries and immediately evaluate high value opportunities for hand over to Moving Sales.
- Consultants via AMOS appointment booking screen.
- Full-service relationship management for all other valued opportunities from follow through to completion.
- Collect and enter move inspections/quotes in AMOS.
- Make 2nd Swing Call back to clients/customers with booked uplifts without insurance to value add with insurance options.
Manager - Business Development & operations
DB Ceylon Clothing and Stylist (Pvt) Ltd
, Sri Lanka
10.2021 - 02.2023
- Develop and execute strategies to increase revenue, market share, and brand visibility.
- Identify new business opportunities, partnerships, and collaborations to expand the brand reach.
- Conduct market research to identify emerging trends and customer needs in the fashion industry.
- Set and achieve sales targets, both online and offline.
- Collaborate with the marketing team to design campaigns that attract and retain customers.
- Build relationships with industry influencers, stylists, and industry professionals to promote the brand.
Senior Executive - Client Handling
Intrepid Travel Australia
Sri Lanka
08.2019 - 03.2020
- Identified opportunities for additional services to enhance client experience.
- Provided customer support via live chat and managed long-term client relationships.
Client Due Diligence Analyst
HSBC Global Service Centre
Sri Lanka
04.2015 - 06.2019
- Conducted due diligence on prospective clients, verifying documentation and managing records.
- Validate KYC documents such as identification, conduct comprehensive due diligence on prospective clients during the onboarding process, verifying their identity, business activities, and risk profile.
- Input, update, and manage data in systems and software; create reports and summaries for management.
Travel Assistant
Classic Travel (Pvt) Limited
Sri Lanka
01.2013 - 03.2014
- Assist in booking flights, hotels, transportation, and other travel arrangements.
- Research and provide information on travel destinations, visa requirements, and travel insurance.
- Prepare detailed travel itineraries based on client preferences.
- Coordinate with travel agencies, airlines, hotels, and other vendors.
- Handle changes, cancellations, and emergency travel arrangements.
Education
Bachelor Of Science - Business Management
University of Northumbria
Newcastle, UK06.2018
Certificate - Marketing
Sri Lanka Institute of Marketing (Slim)
Sri Lanka02.2014
Skills
- Budgeting and invoice management
- Microsoft Office Suite (Excel, PowerPoint)
- Social media and digital marketing
- Social media strategy
- Content creation
- Customer relationship management
- Project and event coordination
- Creative and branding skills
- Sales reporting and analysis
- Ticketing liaison and CRM (AMOS)
References
Available upon request.
Timeline
Social Media Consultant
DB Ceylon Clothing and Stylist
01.2025 - Current
Presales Consultant
Allied Moving Services
08.2023 - 01.2025
Manager - Business Development & operations
DB Ceylon Clothing and Stylist (Pvt) Ltd
10.2021 - 02.2023
Senior Executive - Client Handling
Intrepid Travel Australia
08.2019 - 03.2020
Client Due Diligence Analyst
HSBC Global Service Centre
04.2015 - 06.2019
Travel Assistant
Classic Travel (Pvt) Limited
01.2013 - 03.2014
Bachelor Of Science - Business Management
University of Northumbria
Certificate - Marketing
Sri Lanka Institute of Marketing (Slim)