Summary
Overview
Work History
Education
Skills
Timeline
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Shelley Blakey

Shelley Blakey

Brisbane

Summary

With 34 years of experience, I have excelled as a National Brand

Development and Territory Manager at Frames Etc. Being recognised as a

top Sales Representative for 8 consecutive years, I am trusted to select the

Companies national brand portfolio, through liaison with global and

international suppliers with a key focus on building boutique selections. I

specialise in brand growth, strategic account development, and achieving

sales targets through strong client relationships and team leadership. By

analysing market trends, I implement strategies that drive profitability

and expand market presence, whilst consistently delivering results with a

blend of analytical and interpersonal ski

Overview

34
34
years of professional experience

Work History

National Brand Development and Territory Manager

Frames Etc
10.2016 - Current
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction and business growth
  • Problem solving and provide guidance to improve growth and profitablity
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Practice manager and Regional Manager QLD

Eye Q Optometrist
10.2011 - 10.2016
  • Enhanced staff productivity by providing comprehensive training programs and regular performance evaluations.
  • Facilitated communication between staff members, fostering a collaborative work environment that improved overall team performance.
  • Managed office budget, reducing unnecessary expenses and allocating funds for necessary improvements.
  • Consulted with healthcare professionals on business decisions.
  • Negotiated contracts with vendors, securing favorable terms for the practice while maintaining quality service levels.
  • Provided supervision and management to team of support personnel.
  • Oversaw the hiring process for new employees, selecting candidates who aligned with the practice''s mission and values.
  • Improved practice revenue through effective financial management and strategic cost reductions.

Education

Associate of Arts - Interior Design

Gateway Tafe
Brisbane

Diploma - Optical Dispensing Mechanic

Kangaroo Point Tafe

Skills

  • Team collaboration and leadership
  • Brand and strategic account development
  • Client Relationship Management
  • Organizational Skills
  • Objectives Management
  • Strategic Business Analysis
  • Rapport and relationship building
  • B2B Sales Expertise
  • Account management
  • Professional Networking
  • Strategic Improvement Planning
  • Operations
  • Global Liasons

Timeline

National Brand Development and Territory Manager

Frames Etc
10.2016 - Current

Practice manager and Regional Manager QLD

Eye Q Optometrist
10.2011 - 10.2016

Associate of Arts - Interior Design

Gateway Tafe

Diploma - Optical Dispensing Mechanic

Kangaroo Point Tafe

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Shelley Blakey