Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shelley Woolley

Baldivis

Summary

Efficient Retail Manager experienced in delivering exceptional client service and managing multiple locations. Achieved strategic business growth through effective sales management and empowerment of teams. Focused on cultivating productive client relationships and driving successful product marketing initiatives.

Overview

10
10
years of professional experience

Work History

Area Sales Manager

Hanes group
Perth
03.2025 - Current
  • Managed regional sales teams to achieve targeted performance goals.
  • Monitored sales team performance and provided effective training to help each reach targets.
  • Developed sales strategies to enhance market presence and customer engagement.
  • Analyzed market trends to identify new business opportunities and customer needs.
  • Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
  • Provided training and guidance on product knowledge, selling techniques and customer service.
  • Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
  • Oversaw inventory management to ensure product availability for customers.

Area Manager

Nine West
01.2024 - 03.2025

(Offered redundancy due to closures)

  • In my current role as an area manager, I am responsible for overseeing all WA concept and concession stores for Nine West & Dune London.
  • reporting, audits recruitment, training, coaching reviews, and disciplinary discussions.
  • Developed and implemented sales strategies to enhance store performance and visibility.
  • Trained and mentored store managers to improve team leadership and customer service.
  • Oversaw compliance with company policies and procedures in all retail environments.
  • Promoted positive customer service experiences by promptly resolving conflicts.

Regional Sales Manager

Mosiac Brands
01.2023 - 01.2024

Faced company closure and accepted redundancy package.

  • In my role as a regional sales manager, I had a portfolio of 40+ stores.
  • Led team through training and support initiatives, fostering a collaborative environment.
  • Executed operational activities including reporting, audits, recruitment, training, coaching reviews, and disciplinary discussions.
  • Recruitment, promotional activities and held training meetings performance reviews and conference calls.

Store Manager

Sheridan Outlet
01.2020 - 01.2023
  • Managed a small team of staff and performed various managerial duties, including hiring and training staff, stock control, and visual merchandising.
  • Weekly conference calls, team meetings and building strong KPIs in the West Perth store.

Multi-Site Manager

Fossil Group
01.2018 - 01.2020
  • During my role with Fossil Group, I managed a large team of staff, over two locations.
  • I travelled between the stores and ensured that my teams were keeping track of their KPIs and loss prevention, as well attending management meetings, and writing reports.
  • Managed hiring, training, and coaching programs to develop team skills and enhance performance.
  • Coordinated staff schedules and training programs to optimize workforce efficiency.
  • Employing, training, and coaching were a big part of my role.
  • Oversaw inventory management processes to maintain stock levels and minimize loss.
  • Supervised the recruitment process for all locations, including interviewing candidates and selecting appropriate personnel.
  • Investigated and resolved property complaints and violations to foster a pleasant living environment for residents.
  • Prepared detailed budgets and financial reports for properties.

WA Manager

Victoria's Secret
Perth Domestic Airport
01.2017 - 01.2018
  • Built strong relationships with the client base to meet sales budgets.
  • Valiram Group

Education

Certificate IV -

Beauty Therapy

Certificate IV -

Business Studies

Certificate II -

Training and Coaching

Skills

  • Sales strategy
  • Sales process optimization
  • Sales tracking
  • KPI tracking
  • Customer relationship management
  • Sales motivation
  • Collaborative sales strategies
  • Sales team coaching
  • Team management
  • Employee training
  • Leadership qualities
  • Effective communication skills
  • Adaptability
  • Time Management
  • Problem solving
  • Retail and HR knowledge

Timeline

Area Sales Manager

Hanes group
03.2025 - Current

Area Manager

Nine West
01.2024 - 03.2025

Regional Sales Manager

Mosiac Brands
01.2023 - 01.2024

Store Manager

Sheridan Outlet
01.2020 - 01.2023

Multi-Site Manager

Fossil Group
01.2018 - 01.2020

WA Manager

Victoria's Secret
01.2017 - 01.2018

Certificate IV -

Beauty Therapy

Certificate IV -

Business Studies

Certificate II -

Training and Coaching
Shelley Woolley