Shenna Karen Alaba
Binan City
Summary
Dynamic finance professional with a proven track record at Ford Group Philippines, Inc., specializing in revenue growth through pricing optimization and data analytics. Demonstrated excellence in teamwork and strategic planning, significantly enhancing operational efficiency. Skilled in financial reporting and MS Excel, adept at fostering cross-departmental collaboration for sustained business success.
Overview
9
9
years of professional experience
Work History
Profit and Revenue Management Specialist
Ford Group Philippines, Inc.
02.2023 - Current
- Increased revenue by implementing effective pricing strategies and volume optimization.
- Participated in the regular market research to maintain a competitive edge in pricing strategies and offerings.
- Implemented data-driven forecasting models, improving the accuracy of demand predictions and resource allocations.
- Monitored industry trends and competitor activities, adjusting pricing strategies accordingly to maintain a strong market position.
- Worked closely with finance teams to develop accurate budgets and forecasts for the organization''s revenue streams.
- Participated in strategic planning sessions, providing valuable insights on revenue optimization tactics based on data analysis results.
- Streamlined operational procedures, enhancing efficiency in revenue management tasks.
- Developed comprehensive reports and analyses, identifying trends and areas for potential growth.
- Collaborated with sales and marketing teams to maximize revenue generation opportunities.
- Evaluated historical data to identify patterns in seasonal fluctuations, informing future revenue planning efforts.
Variable Marketing Specialist
Ford Group Philippines, Inc.
10.2019 - 02.2023
- Collaborated with marketing team to increase brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Supported business growth by conducting feasibility studies for new projects and business decision making.
- Conducted profitability analyses for various product lines, identifying opportunities for increased revenue generation or cost reductions.
- Enhanced internal control systems and procedures to mitigate risk and support opportunities.
- Formulated financial data and analysis to support risk management and made recommendations to management.
Accounts Payable, Receivable and Internal Control
Ford Group Philippines, Inc
06.2015 - 10.2019
- Collaborated with cross-functional teams for accurate expense reporting and proper allocation of costs to relevant departments.
- Optimized vendor relationships by ensuring prompt resolution of disputes, and maintaining open lines of communication.
- Promoted a culture of continuous improvement within the finance department by regularly reviewing existing workflows and suggesting areas for refinement.
- Increased accuracy in financial forecasting by analyzing outstanding receivables data and providing timely reports to management.
- Improved departmental efficiency by automating manual tasks, resulting in increased productivity and reduced errors.
- Contributed to positive audit outcomes with thorough documentation of all accounts payable/receivable activities, supporting schedules, and reconciliations.
- Served as a trusted point of contact for vendors and customers, fostering strong professional relationships and ensuring timely resolution of inquiries.
- Mitigated risks associated with uncollected debts through regular review of customer credit limits and diligent follow-up on overdue invoices.
- Conducted monthly bank reconciliations to ensure all cash transactions are accounted properly.
Education
Bachelor of Science - Business Management Major in Management Accounting
St. Michael's College of Laguna
Platero Binan LagunaSkills
- Pricing optimization
- Teamwork and collaboration
- Excellent communication
- Organizational skills
- Effective communication
- Adaptability and flexibility
- Budget planning
- Data analytics
- Proficient in MS Excel
- Financial reporting
Timeline
Profit and Revenue Management Specialist
Ford Group Philippines, Inc.
02.2023 - Current
Variable Marketing Specialist
Ford Group Philippines, Inc.
10.2019 - 02.2023
Accounts Payable, Receivable and Internal Control
Ford Group Philippines, Inc
06.2015 - 10.2019
Bachelor of Science - Business Management Major in Management Accounting
St. Michael's College of Laguna
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