Sher Khan
Summary
Advertising Account Director with proven experience in end-to-end client, campaign and stakeholder management for global FMCG, Telco, Consumer Electronics and Government sector based accounts across Digital, Print/POS, OOH, Experiential, TV and Radio channels.
Broad strengths include superior people/project management skills, multitasking and thorough attention to detail. The ability to develop instant rapport and nurture long-term client relationships through strong retainer management. Overseeing the successful completion of on-going projects within approved budgets, timelines and agreed SOW; while simultaneously leveraging that professional rapport to be top of mind for new opportunities across existing accounts or new business pitches.
A hybrid suit with proven client-service priorities, but with the added advantage of reviewing campaign work through the creative lens, given practical experience in developing and curating still/motion digital content over the past decade.
A goal-oriented resilient, resourceful and enthusiastic jack-of-multiple-trades, who thrives to deliver in fast paced, high-pressure professional environments with a passion to strive for continuous personal improvement and agency/client growth.
Overview
17
17
years of professional experience
Work History
Account Director - (Consumer Electronics)
Cheil Australia
Sydney, NSW
01.2024 - Current
- Client Relationship Management: responsible for building and maintaining strong relationships with 15+ key client contacts across 4 Samsung Consumer Electronics divisions - Home Appliances, Air-con/Air purifiers, Audio/Visual and Display/Memory.
- Team Leadership: reporting into Head of Client Services and Managing Director to lead a team of account managers and executives, ensuring effective end-to-end project management and collaboration, bi-annual goal setting, reviews and performance appraisals.
- Campaign Management: leading Resource/Client/Partner Agency WIP meetings to ensure efficient resource allocation, managing expectations and liaising with multiple clients’ and stakeholders’ to coordinate the planning, development, and execution of production rollout for Samsung campaigns.
- Budget Management: responsible for efficient retainer hours/fee utilisation through effective management of annual budget. This is achieved through running monthly reconciliation and quarterly business review meetings to keep clients informed and maintain trust.
- Creative Briefing: collaborate with creative and design teams to develop compelling advertising materials.
- Presentation Skills: deliver client presentations, including campaign performance reports and strategic recommendations.
- Market Research: Staying up-to-date with industry trends and competitors to inform client strategies.
- Problem Solving: Addressing client concerns and issues promptly and effectively.
- Mentoring: junior team members, fostering a collaborative environment that encourages professional growth.
- Reporting: presenting insightful reports to clients on campaign progress and results.
- Collaborating cross-functionally to conceptualise creative solutions to complex briefs, resulting in increased client satisfaction.
- Process compliance: streamlining internal processes to enhance team productivity, resulting in improved efficiencies and performance metrics.
Senior Account Manager - (Consumer Electronics)
Cheil Australia
01.2023 - 12.2023
- Provided best in class Client Service across 4 Samsung Consumer Electronics divisions - Home Appliances, Air-con/Air purifiers, Audio/Visual and Display/Memory.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Focused on streamlining account management processes, improving overall efficiency and productivity.
Account Manager - (Mobile Experience)
Cheil Australia
11.2021 - 12.2022
- Primary contact for all localisation, production and roll-out briefs on the Mobile Experience (MX) division, covering the Samsung Galaxy Ecosystem (Phones/Buds/Watch/Tablets). Following the Annual Marketing Calendar to facilitate launches for the S-Series (Flagship), A-Series and Flip/Fold phones, and their accompanying accessories.
- Facilitated Samsung campaign roll-outs across the Branded Channel (Samsung owned stores) as well as Open Channel including Vodafone, Optus, Telstra, Harvey Norman, The Good Guys and JB Hi-Fi.
- Successfully multi-tasked while utilising multiple software’s, platforms and third-party scheduling programs to ensure real-time tracking of all on-going projects – including Microsoft Teams, Asana, Smartsheet and the Microsoft Office suite.
Photographer
Sher Khan Photography
09.2017 - 10.2021
- Successfully developed photography from passion to freelance profession, into a full-time business over the past decade. Having completed over 300+ shoots for clients in industries ranging from commercial products, food, fashion, weddings and portraiture.
- Successfully completed multiple 1-5 days shoots, managing multiple stakeholders to oversee business-development, client management, art-direction, food styling, image retouching and invoicing.
- Australian clients include Optus, Cricket Australia, Nova FM, nbn co, Valspar and Dari’s Soups.
- Shot, retouched and uploaded photographs for publication under tight deadlines, demonstrating strong time management skills.
- Collaborated with clients to understand their vision, ensuring the final product met or exceeded expectations.
- Established a recognisable personal brand within the photography market through consistent style and quality workmanship.
- Assisted with creation of a two-pronged social media content strategy targeting awareness across both physical exercise routines as well as healthy nutrition guides (Metafitnosis).
- Executed photo/video shoots, edited stills/video footage, selected/synced relevant sound-tracks, added typography and effects, while maintaining compliance with brand guidelines.
- Ensured content calendar was followed and collateral was ready within deadlines.
- Demonstrated skills and hands-on experience in post-production software's such as Photoshop, Final Cut Pro, Splice & Premiere Pro.
Client & Campaign Executive
Crossmark
Sydney, NSW
11.2016 - 08.2017
- Managed the successful transition of the NBN account and its on-going national experiential marketing campaign between Momentum Worldwide and Crossmark, over a span of 8 weeks.
- Contributed to the successful management of a team of 12 Brand Ambassadors to execute an annual calendar of experiential events to build awareness and maximise engagement, while simultaneously up-skilling retail staff members to provide a complete customer journey. This included scoping & launch of 8 simultaneous Local Area Marketing campaigns nationally and booking 2000+ hours of customer activity across shopping centre’s & regional community events.
Account Executive
Momentum Worldwide
Sydney, NSW
06.2014 - 11.2016
- Successfully managed to build awareness about on-going roll-out of the NBN across Australia, and managed the execution of the NBN Sky Muster satellite campaign.
- Grew the Finish digital database by 170%+ (180k-500k) and the Dettol digital database by 200%+, (30k-100k) over a span of 18 months.
- Managed the MyNutella campaign – printing consumer names on personalised Nutella bottles.
- Assisted with delivering two TVCs, microsite, OOH, eDMs and POS to the value of AUD$850k, in just four weeks for an HCF campaign.
Sales & Marketing Executive
Signarama
Sydney, NSW
05.2013 - 06.2014
- Successfully managed client accounts as principal interface for the company, and on-boarded 15 clients in 12 months from hospitality, retail, real estate & property.
Account Executive
Saatchi & Saatchi
Pakistan
02.2007 - 02.2009
- Successfully contributed to the roll-out of integrated marketing campaigns across Print, OOH, TV, Radio & Digital for Pakistan’s largest Mobile Network Operator of 30+ million customers.
Education
Master of Commerce - Marketing
University of Sydney
Sydney, NSW2010
BBA - Marketing
University of Southern Queensland
Toowoomba, QLD2007
Skills
- Leadership
- Effective Communication
- Time Management
- People Management & Emotional Intelligence
- High attention to detail
- Multitasking
- Account Service
- Campaign Management & Execution
- Client Retainer Management
- Monthly Reconciliation & Utilisation reporting
- End-to-end financial management
- Solution focused problem solving
Hobbies & Interests
Calisthenics, Cricket & Guitar
Timeline
Account Director - (Consumer Electronics)
Cheil Australia
01.2024 - Current
Senior Account Manager - (Consumer Electronics)
Cheil Australia
01.2023 - 12.2023
Account Manager - (Mobile Experience)
Cheil Australia
11.2021 - 12.2022
Photographer
Sher Khan Photography
09.2017 - 10.2021
Client & Campaign Executive
Crossmark
11.2016 - 08.2017
Account Executive
Momentum Worldwide
06.2014 - 11.2016
Sales & Marketing Executive
Signarama
05.2013 - 06.2014
Account Executive
Saatchi & Saatchi
02.2007 - 02.2009
Master of Commerce - Marketing
University of Sydney
BBA - Marketing
University of Southern Queensland