Sherry Lao

Dynamic and results-driven leader with a proven track record in team building, motivation, and fostering strong customer relationships. Expertise in leveraging analytical decision-making skills and sound judgment to drive organizational success and enhance operational efficiency. Committed to utilizing training, monitoring, and morale-boosting strategies to elevate employee engagement and optimize performance outcomes. Passionate about creating a collaborative work environment that empowers teams to achieve their fullest potential.

Honey Birdette

• Manage highest performing cluster in Aus including a flagship and 2 A-grade boutique. Guaranteed 10% over target and 30% LFL growth in sales quarterly.
• The cluster consistently maintained national highest ATV and UPS, as well as Sales Conversion. Revamped clienteling best practices and built a strong community with loyal and long term clients.
• Witnessed double digit growth in behavioural KPIs such as dwell time, sales con and fit con.
• High team morale with low staff turnover.

Gucci

• Managed 17/26 Departments for 3 months, closely monitor sale performance, engage in sales planning while participating in weekly Cycle counts including investigations to ensure 0 Stock lost.
• Assisted in planning and organising Kid’s wear Collection launch in July, resulted in 58% growth in sales for the department.

Hermes

• Contributed 600-800k in sales monthly on average as a Top Seller, continuously achieving KPIs.
• Skilled in grooming Top clients and CRM, successfully converted demanding clients into satisfy loyal clients.

Longines

• Managed to transform my boutique from negative growth to double digit growth in sales, exceeding monthly KPIs while leading by example as Top Seller.
• Continuously ranking Top 3 in sales amongst luxury brand counters.

Swarovski

• Co-leading the highest revenue flagship store with 20 team members, personally contributed 20% of store's annual sales.