Sherry Liu

• Maximise revenue performance from group room revenue and catering revenue opportunities, in line with hotel strategy, using all available tools, relationships, stakeholders, industry insight and systems
• Controls and updates hotel’s group and catering demand calendar, communicating opportunities and need periods to the team.
• Prepares all relevant forecasts for catering revenue, identifying opportunities or risks. Supports RMCC CRM in relevant group room revenue forecasts.
• In conjunction with Commercial Director, Director of Groups, Conference and Events, Director of Sales and RMCC Cluster Revenue Manager, builds annual budget (as per budget process) for both catering and groups revenue. Includes key agreed overarching strategies and tactics.

· Lead data analysis and formulate selling strategies for functions and events.

· Provide essential support to commercial leaders in team motivation, communication, and productivity enhancement.

Collaborated closely with the Revenue Manager to manage room revenue, pricing, inventory control, and channel management, optimizing performance and maximizing profitability.

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