Sherryann Utan
Sydney,NSW
Summary
Motivational leader and a result-driven marketing and advertising professional with 8 years of experience in developing and executing strategic campaigns that drive brand awareness, customer engagement and revenue growth using data driven insights to deliver compelling messages and measurable results. Proven track record of working across the retail industry with huge retail brands and collaborating with cross functional teams to achieve objectives. A flexible, hardworking professional, with a can do’ attitude and demonstrated passion for building relationships and cultivating partnerships.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Group Partnership Manager (Pet, Baby and HE)
Cartology (Part of Woolworths Group)
Sydney, NSW
06.2022 - Current
- Managing a team of Client Partnership Managers to build revenue streams from a portfolio of both existing and new clients.
- Managing a $53M portfolio across Everyday Needs (Pet, Baby and Home Essentials)
- Protect and grow existing trade spend dominated revenue base while also winning revenue from clients' marketing spend budgets.
- Manage and support direct reports to be confident to curate and sell all of Cartology's media products (in store, online, Fresh Magazine and Off Network) while meetings clients' objectives.
- Co-Call with all direct reports to create and maintain a deep understanding of their strengths and areas for improvement.
- Manage and regularly report on the sales funnel inclusive of action plans at each stage of the funnel.
- Ensure the team are building robust understanding of clients' objectives and priorities.
- Align Cartology sales activity with Woolworths' commerical category and customer plans.
- Manage and motivate direct reports with the objective of being a consistently high performing media sales team.
- Influencing and negotiating skills to deliver on best joint outcomes with both internal and external stakeholders.
- Developed and implemented strategic plans to secure new partnerships.
- Assessed the performance of current partnerships and developed recommendations for improvement.
- Generated creative ideas for joint marketing initiatives with partners.
Category Lead (Pantry Category)
Cartology (Part of the Woolworths Group)
Sydney, NSW
05.2021 - 06.2022
- Responsible for meeting and exceeding monthly and quarterly revenue targets for the Pantry portfolio.
- Managed a team to build and grown revenue streams.
- Business reporting including accurate sales forecasting and pipeline management.
- Manage and regular report to senior management on how portfolio is tracking by month, quarter and half year.
- Work closely with Group Client Partnership Manager, Client Partnership Manager and Client Partnership Executive to maintain an effective revenue strategy plan.
- Protect and grow existing trade revenue whilst also winning revenue from clients' marketing budgets.
- Engaged with Senior contacts, built great relationships and developed deep understanding of clients' key strategies.
Client Partnerships Manager (Pantry Category)
Cartology (Part of the Woolworths Group)
Sydney, NSW
07.2019 - 04.2021
- Managed Grocery Foods categories (Pantry and Breakfast portfolios) driving growth of +19%, delivered a total revenue of $19.8M in FY20 (met and exceeded quarterly targets).
- Successfully built new Sales Initiatives through a deep understanding of customer needs taking into consideration their evolving shopping habits.
- Built strong partnerships with key clients and collaborated with their wider trade and shopper marketing teams to form an integrated plan that supports their brand goals.
- Developed specific digital strategies.
- Developed omnichannel media solutions to drive brand awareness and category growth using customer data to drive positive outcome for clients and customers.
- Built and maintained a pipeline of opportunity, enabling business reporting, accurate sales forecasting and pipeline managements.
- Engaged with key contacts across all levels of seniority within client base and built strong knowledge and understanding of client's key strategies.
- An active lead in client engagement including presentations, workshops and strategy sessions.
Media Specialist (Health, Beauty and Freezer)
Woolworths Group
Bella Vista, NSW
03.2017 - 06.2019
- Delivery of category marketing activation aligned to the Woolworths Customer plan across Major Marketing, Category and Seasonal Events.
- Establish and maintain strong relationships with commercial contacts (Category Manager, Assistant Category Manager and Merchandise Manager) and supplier base.
- Managed the delivery of campaigns end to end (including media planning and recommendations and building out initiatives that align to the category strategy).
- Campaign reporting using Quantium data (quantify and assess shopper behaviour).
- Identify category objectives and implement a strategic approach to driving revenue growth.
- Financial reporting (revenue forecast by month).
- Responsible for driving strong revenue growth across multiple categories and managed $15M portfolios and delivering an increase YoY average of +35% across (Health, Beauty, Baby, Household, Pet and Freezer).
Category Assistant
Woolworths Group
Bella Vista, NSW
01.2016 - 03.2017
- Developing professional working relationships with vendors, vendor account set up and building new lines.
- Coordinate vendor sample submission, approving point of sale and other marketing materials, weekly brochure sign off for National and Local catalogues.
- Preparation of sales reports and brand presentations.
- Collaboratively work with internal stakeholders.
- Responding to customer queries and complaints, creation of store communications and promotional loading.
- Ad hoc assistance provided to the Promotions team regarding product nominations for specific store and renewal marketing.
Authorisation and Accreditations Administrator/Compliance Coordinator
BT Financial Group
Sydney, NSW
05.2011 - 01.2016
- Compliance Coordinator, national administrative support to Compliance Development Managers, compliance review bookings, successful completion of yearly review program, diary and travel management
- Promoted to Authorisations and Accreditations Administrator, ensure a continuous focus on the end to end customer experience, delivering superior customer experience through effective team management, sourcing accurate and timely information from regulatory databases, updating and maintaining regulatory databases and preparation of reports for business partners.
- Maintain, uphold and protect the professional image of the Governance Operations business unit, implement and maintain effective processes for the timely resolution of customer issues/concerns, implement and maintain a collaborative and supportive team environment.
- Develop and grow stakeholder engagement across all customers, establish and maintain effective professional relationships.
Business Administrator
Macquarie Bank Limited (Macquarie Capital Advisers)
Sydney, NSW
07.2009 - 04.2011
Senior Associate/Client Support Officer
Macquarie Bank Limited
Sydney, NSW
04.2005 - 10.2008
Customer Service Office
AMP Limited
Parramatta, NSW
09.2004 - 12.2004
Client Support Administrator
MLC Limited
North Sydney, NSW
01.2003 - 01.2004
Fund Administrator
NSP Buck Pty Ltd
Sydney, NSW
01.2000 - 01.2003
Customer Service Officer
MLC Limited
North Sydney, NSW
01.1998 - 01.2000
Customer Service Officer
Commonwealth Bank of Australia
Sydney, NSW
01.1997 - 01.1998
Education
Bethlehem College
Skills
- Team Leadership
- Strategic Planning
- Brand Management
- Business Planning
- Partnership Development
- Team Development
- Work Planning and Prioritization
- Negotiation
- Retail media knowledge (Omnichannel solutions across Print, Digital, Off Network, Instore POS)
- Revenue Generation / Pipeline Development / Revenue Forecasting
- MS Office
- Salesforce proficient / CRM database
Accomplishments
- 2023 Campaign of the Year Winner for Best Use of Insight - (Nestle Purina Cat Give Back activation).
- 2022 Finalist for Cartology Campaign of the Year - (Cobram Estate Made in Australia activation).
- As a Group Client Partnership Manager, led a team to drive +18% revenue growth in F23 across Everyday Needs portfolio delivering $46M in revenue.
- As a Category Lead, grew revenue across key accounts by an average of 15% in F21/22 successfully navigating a challenging market during COVID period.
- As a Client Partnership Manager, responsible for driving +43% growth YoY across the 'Freezer' category, achieving total revenue $13.9M in F19.
Certification
- Completion of Harvard Business Publishing Corporate Learning - Data4All Program (2022).
- LSI
References
References available upon request.
Timeline
Group Partnership Manager (Pet, Baby and HE)
Cartology (Part of Woolworths Group)
06.2022 - Current
Category Lead (Pantry Category)
Cartology (Part of the Woolworths Group)
05.2021 - 06.2022
Client Partnerships Manager (Pantry Category)
Cartology (Part of the Woolworths Group)
07.2019 - 04.2021
Media Specialist (Health, Beauty and Freezer)
Woolworths Group
03.2017 - 06.2019
Category Assistant
Woolworths Group
01.2016 - 03.2017
Authorisation and Accreditations Administrator/Compliance Coordinator
BT Financial Group
05.2011 - 01.2016
Business Administrator
Macquarie Bank Limited (Macquarie Capital Advisers)
07.2009 - 04.2011
Senior Associate/Client Support Officer
Macquarie Bank Limited
04.2005 - 10.2008
Customer Service Office
AMP Limited
09.2004 - 12.2004
Client Support Administrator
MLC Limited
01.2003 - 01.2004
Fund Administrator
NSP Buck Pty Ltd
01.2000 - 01.2003
Customer Service Officer
MLC Limited
01.1998 - 01.2000
Customer Service Officer
Commonwealth Bank of Australia
01.1997 - 01.1998
Bethlehem College
Similar Profiles
Darcy FrenchDarcy French
Team Member at Dan Murphys - Part Of The Woolworths GroupTeam Member at Dan Murphys - Part Of The Woolworths Group
Patrick DobsonPatrick Dobson
Customer Service Representative at Dan Murphys - Part Of The Woolworths GroupCustomer Service Representative at Dan Murphys - Part Of The Woolworths Group
Thomas GibbsThomas Gibbs
Team Member at Dan Murphys - Part Of The Woolworths GroupTeam Member at Dan Murphys - Part Of The Woolworths Group
Devaki Dee ParthasarathyDevaki Dee Parthasarathy
Manager – Procurement & Commercial (Governance & Assurance) at Transport for NSWManager – Procurement & Commercial (Governance & Assurance) at Transport for NSW
Wesley WangWesley Wang
Student Dentist on Placement at Stafford Dental ClinicStudent Dentist on Placement at Stafford Dental Clinic