Rashmi Perera
Rajasinghe Mawatha, Hewagama, Kaduwela
Summary
Experienced with managing high-value client accounts and developing long-term relationships to ensure satisfaction and loyalty. Utilizes strategic planning and effective communication to resolve client issues and drive business growth. Knowledge of negotiation techniques and problem-solving to consistently meet and exceed client expectations.
Overview
10
10
years of professional experience
Work History
Key Account Executive
Coats Thread (Pvt) Ltd
02.2020 - Current
- Plan weekly/monthly/annual sales activities in the commercial function for assigned key accounts
- Determine strategic brand positioning by utilizing marketing tools, resources in a strategic approach to optimize the visibility of new products and service offerings.
- Forecasting and planning the demand for the raw materials based on the customer's purchasing trends and insights.
- Demonstrates and explains product portfolio and recommending suitable options for the customer’s needs.
- Deep understanding of the market and competitors to identify consumer demand trends, potential sales volumes and competitor’s behaviour and approach on sales.
- Presentation of the products and services to highlight their usage, benefits and directly answer customer inquiries.
- Identify the suitable products and value additions based on consumer need and negotiate prices and credit terms while maximizing profitability.
- Coordinating with cross-functional teams in Marketing, Technical Services and Customer Care to align efforts, leverage resources, and maximize sales opportunities.
- Set and track sales goals and implement strategies for driving growth.
- Responsible for building and retaining business relationships with new and prospective customers and negotiate the sales agreements while guiding the customer through the purchasing process.
- Maintain and improve customer service by responding on time to customer inquiries and concerns while fostering long term relationships.
- Maintain sales records and pursue to achieve the allocated monthly sales targets.
- Work closely with the finance team to achieve the monthly payment targets for credit customers, while minimizing the daily sales outstanding (DSO).
Merchandiser - Sourcing
MAS Active (Pvt) ltd & MAS Kreeda
02.2017 - 02.2020
- Identify and pursue potential customers or clients through various sales channels.
- Develop and nurture strong relationships with existing and prospective clients to understand their needs, preferences, and pain points.
- Deliver compelling product and service presentations to showcase their value and address client questions head-on.
- Negotiate terms, pricing, and contracts with clients to secure deals while maintaining profitability for the company.
- Convert leads into sales by resolving client concerns and guiding them through the purchasing process.
- Provide ongoing support to existing clients while ensuring their satisfaction and fostering long-term relationships.
- Stay current on industry trends, competitor activities, and customer feedback to identify new opportunities for improvement.
- Set and track sales goals and implement strategies for driving growth.
- Maintain sales records and drive to achieve the allocated monthly sales targets.
- Work closely with cross-functional teams in marketing, product development, and customer service to align efforts, leverage resources, and maximize sales opportunities.
- Forecasting and planning the demand for the raw materials based on the customer's purchasing trends.
- Demonstrates and explains merchandise, selecting and suggesting options suitable for the customer’s needs.
- Work closely with the finance team to achieve the monthly set payment collection targets for credit customer.
Finance Intern
MAS Legato (Pvt) Ltd
02.2016 - 02.2017
- Mainly handled Accounts Receivables function of MAS Active
- Have a good knowledge on SAP functions
- Handled FSFE (first sale for export) function of MAS Active
- Backup member for few other SBUs such as MAS Textprint and Linea Aqua
Finance Intern
John Keells Infomate (Pvt) Ltd
09.2014 - 04.2015
- Handled & resolved customer issues
- Prepared vendor reconciliation reports
Education
Master's Degree -
Charted Institute of Marketing
01.2023
MBA -
Birmingham City University
01.2022
Bachelor -
Bedfordshire University
01.2021
IGCSE Advanced Level -
Leighton Park International School
01.2013
Skills
- Leadership & Managerial Skills
- Ability to work under pressure
- Ability to work as a team player
- Problem Solving
- Ability to work towards a common goal
- Relationship management
Personal Information
- Date of Birth: 01/04/95
- Nationality: Sri Lankan
- Marital Status: Single
Timeline
Key Account Executive
Coats Thread (Pvt) Ltd
02.2020 - Current
Merchandiser - Sourcing
MAS Active (Pvt) ltd & MAS Kreeda
02.2017 - 02.2020
Finance Intern
MAS Legato (Pvt) Ltd
02.2016 - 02.2017
Finance Intern
John Keells Infomate (Pvt) Ltd
09.2014 - 04.2015
MBA -
Birmingham City University
Bachelor -
Bedfordshire University
IGCSE Advanced Level -
Leighton Park International School
Master's Degree -
Charted Institute of Marketing
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