Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Generic

Shimnaz Fathima

66 Burkitt Street, Page,ACT

Summary

A Civil Engineer by degree and Sales Consultant by profession, effectively providing exciting product demonstrations and convincing leads to purchase. Pragmatic and result oriented, I am determined to build market presence in the next company I join.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Sales Consultant

Country Road Group
09.2023 - Current
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Provided sales and customer service assistance to walk-in traffic
  • Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
  • Followed up with existing customers to provide additional support and address concerns.
  • Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
  • Nurtured leads through consistent follow-ups, ultimately converting prospects into satisfied customers.
  • Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.

Marketing Coordinator

Cusacks Furniture
04.2023 - 09.2023
  • Collaborated with the creative team to bring ad campaigns to life through clear creative briefing and effective concept review.
  • Worked closely with the sales and business development teams to drive initiatives.
  • Reported directly to the Managing Director of on progress with supporting the team’s brand awareness initiatives in the ACT.
  • Developed seasonal promotions that engaged prospects.
  • Planned and hosted online and offline events to create net-new sales opportunities and accelerate existing sales opportunities.

Marketing Head

Dash Square & Ashley Furniture Homestore
03.2022 - 09.2022
  • Curate and implement marketing editorial calendars for blogs, email campaigns, ads and social media platforms, 2 quarters in advance, and align them with the business's goals.
  • Lead new product-specific content development from initial idea to final version.
  • Generate evaluations for marketing campaigns and measuring KPIs and ROI of each platform.
  • Execute lead generation and niche prospecting process to drive business growth.
  • Ensure consistent and cohesive brand voice, language, messaging and image across multiple channels and maintain the various components within the Integrating Marketing Communications structure (IMC)
  • Approve content and brand messaging ro ensure compliance.
  • Conduct comprehensive market research with 4C analysis for future improvement in marketing and sales processes.
  • Analyze key industry trends to appropriately adjust existing marketing strategies to optimize sales.
  • Work closely with the sales department on curating digestible content brief for investors to facilitate the sales process, and other ongoing initiatives.
  • Used Google Analytics to analyze paid search campaigns, display campaigns, and mobile campaign performance.
  • Collaborated with external team members for website development and SEO.
  • Planning & executing influencer activity based on catchment analysis.

Education

MBA - Marketing & HR

Presidency University
Bangalore
05-2022

B. Tech - Civil Engineering

SRM Institute of Science & Technology
Chennai
2019-05

Skills

  • SEO Strategies
  • Google Search Console
  • Paid Social Media Adveritising
  • CRO and A/B testing
  • Email Marketing and Automation
  • UX Design
  • CRM proficiency
  • Python Programming
  • Excel Functions
  • Data Analysis
  • Data Visualization and Presentations
  • Data Cleaning

Certification

  • Completed Data Analytics Transform Course with Academy Xi [2023-2024].

Software

Adobe Premiere

SQL

Python

Power Bi

Google Analytics

SEMRush




Timeline

Sales Consultant

Country Road Group
09.2023 - Current

Marketing Coordinator

Cusacks Furniture
04.2023 - 09.2023

Marketing Head

Dash Square & Ashley Furniture Homestore
03.2022 - 09.2022

MBA - Marketing & HR

Presidency University

B. Tech - Civil Engineering

SRM Institute of Science & Technology

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Shimnaz Fathima