Shirley Gu
Career Coaching
South Melbourne,VIC
Summary
I’m a purpose-driven leader, certified life coach, and career strategist with 8+ years of experience empowering over 1,400 international students and migrants to land meaningful jobs in Australia. As CEO and lead coach of a successful career coaching business, I’ve built a community of 100,000+ followers, hosted 100+ career events, and partnered with education providers and government bodies to deliver high-impact employability programs.
Overview
16
16
years of professional experience
1
1
Certification
Work History
CEO/Lead Career Coach
Infinity Coaching Institute
09.2016 - 04.2025
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Designed and delivered web-based, self-directed learning materials.
- Monitored client progress and adjusted job coaching strategies to meet needs and navigate challenges.
- Collaborated with local employers to identify job opportunities for clients.
- Conducted mock interviews to help clients prepare for interviews with potential employers.
- Developed and implemented job coaching plans for clients with diverse career goals.
- Counseled clients one-on-one regarding current situation, desires, aptitudes, education, and employment history.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Represented organization at industry conferences and events.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Initiated strategy to drive company growth and increase market share and profitability.
- Coached clients on resume and cover letter development to enhance opportunities.
- Created and managed job search strategies and job search workshop for clients to improve job search success.
- Developed and maintained relationships with community resources to support job coaching.
- Used Notion to design training for 6 employees and increase company retention and productivity rates 20%.
Assistant Manager
ANZ Bank
02.2011 - 11.2015
- Improved the sales capability of front line operations, leveraging best practice and responding to business growth requirements to close capability gaps;
- Contributed recommendations to the senior leadership team on changes to processes and opportunities for potential enhancements by utilizing data analysis, opportunity modelling and metrics generation
- Prepared Transaction Banking Reviews to engage platinum clients and uncover cross-selling opportunities – providing insights on transaction flows, product usage and working capital position to clients;
- Assisted Sales managers in managing the transaction accounts of over 400 corporate clients;
• Designed and implemented billing process for Agency Clearing clients - Bank of America Merrill Lynch and BNP Paribus
• Completed Go-Live reviews for functional transition of the Outward payments in Manila – decreasing overtime expenditure by 30%
• Created Cash Change Roadmap and a new workflow tool to improve the prioritisation process for the Projects Management and Engagement team
• Performed financials review and revenue trend analysis to identifying trend in income inflow and key growth areas
• Assisted Relationship Managers in open account planning workshops for Bank of America Merrill Lynch and CITI Bank
Tutor
The University of Melbourne
03.2009 - 11.2010
- Tutor of third-year finance subject: Investments and first-year accounting subject: Accounting Reports and Analysis
- Supported students with helpful study habits and exam strategies.
- Tutored diverse groups of students to strengthen subject comprehension, boost confidence, and build important learning skills.
- Motivated students towards learning and studying to build self-confidence and reduce fear of failure.
Education
Bachelor of Commerce - Accounting And Finance
The University of Melbourne
Melbourne, VIC12-2008
Bachelor of Commerce (Honours) - Accounting And Finance
The University of Melbourne
Melbourne, VIC12-2008
Skills
- Innovation management
- Talent development
- Organizational agility
- Succession planning
- Relationship and team building
- Executive leadership
- Consulting
- Marketing expertise
- Strategize plans
- Marketing and advertising
- Negotiation tactics
- Sales growth
- Excellent communication
- Relationship building
Accomplishments
Career strategist with 8+ years of experience empowering over 1,400 international students and migrants to land meaningful jobs in Australia.
As CEO and lead coach of a successful career coaching business, I’ve built a community of 100,000+ followers, hosted 100+ career events, and partnered with education providers and government bodies to deliver high-impact employability programs.
Certification
Certified Master NLP Practitioner
Graduate Certificate from Melbourne Business School
Languages
Chinese
Native or Bilingual
Timeline
CEO/Lead Career Coach
Infinity Coaching Institute
09.2016 - 04.2025
Assistant Manager
ANZ Bank
02.2011 - 11.2015
Tutor
The University of Melbourne
03.2009 - 11.2010
Bachelor of Commerce - Accounting And Finance
The University of Melbourne
Bachelor of Commerce (Honours) - Accounting And Finance
The University of Melbourne
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