Shirley Hu

Provide leadership and support in the planning, development, and implementation of complex strategic projects, from conceptualisation, execution, and completion to solve complex enterprise problems;

Key project: restructure of Optus consumer and enterprise Portfolio, review of key strategic product, profitability study, M&A and due diligence

• Overall management of all programs commercial benefits and continuously revalidate financial cost drivers in-collaboration with other Business Line Commercial Leads.

· Drive business growth and performance in key products areas through financial insights, partnership, collaboration, leadership and innovation in the Annual Operation Plan, forecast, and monthly business performance review forum

· Drive strategy execution, digital automation, business transformation and cost efficiency

· Inspire strong Financial Planning and Analysis team of 7 and wider finance team by role modelling, collaboration, inclusive leadership and talent development.

· Lead and manage Optus long term strategic planning, set targets and strategic priorities for business units

· Identify key and emerging trends, threats and opportunities including local and international peer and competitor analysis

• Built relationships with business for pricing and new initiatives.
• Managed and analyzed budgets, P&L, balance sheets and sales reports.
• Used key metrics and prepared reports for senior management to monitor performance of commercial activities.

· Developed business cases relating to Mobile Consumer Australia product growth

· Provided insights and analytics on proposed strategies to support business cases

· Pricing analysis and improvement of rate plan profitability through analytics and commercial insights

· Managed and developed internal executive and external shareholder reports and communication.

· Strategic and financial planning support with collaboration cross all finance functions

· Managed content license fee models and forecast with annual budget over $800m and contract negotiation.

· ANZ region consolidation and group reporting

· Led the group budget and forecast.

· Sarbanes Oxley Compliance