SHIVANI DAMISETTI
Welland,SA
Summary
A dynamic and enthusiastic Brand Manager with extensive experience in social media marketing strategy, execution, and brand development. Proven track record in successfully launching products and building strong company brands. Expertise in leadership, team building, and people management, with a commitment to delivering exceptional results. Highly motivated to produce top-quality work and continuously learn from every business opportunity to achieve excellence.
Overview
4
4
years of professional experience
Work History
Brand Manager - Full Time
Banquet Creative
03.2023 - Current
- Brand Identity Management : Conducting workshops to create and oversee the maintenance of the brand's visual and verbal identity ensuring consistency across all marketing materials.
- Brand Strategy Development and Market Research: Developing and implementing comprehensive brand strategies that align with the client's business objectives. This includes conducting market research to identify opportunities for growth.
- Advertising and Campaign Management: Responsible for planning and execution of marketing campaigns, digital marketing, social media advertising, print media and more.
- Product Development and Launch: Planning and execution of product launches, including pricing and promotional strategies.
- Project management and collaboration: Working closely with designers, digital marketing, signage/print companies and software development teams, to ensure a holistic experience for clients.
- Social Media Strategy: Developing a comprehensive social media strategy, and content calendar for various social media platforms that align with the brand's objectives.
- Business Development: Networking and communicating to bring in new clients for the business.
- Events: Experience in assisting the planning and execution of large scale events like the Australia - ASEAN Business forum.
Marketing and Engagement Officer - Full Time
Jungal Pty Ltd
07.2022 - 03.2023
- Successful planning and execution of social media marketing strategies for Jungal and its parent company MCBi to increase website traffic by 25% and social media followers by 30%
- Responsible for social media content creation and presentation of fortnightly analysis reports on marketing performance for strategy iteration
- Planned, prepared and implemented the year-long events calendar and helped organize the MCBI professional training events
- Partnered with organizations, social causes and influential individuals for promotions and events to create a more vibrant freelancer community
Engagement Ambassador - Casual
Scape Student Living
01.2021 - 05.2024
- Successfully built student community culture and increased event engagement by 60% in the University of Adelaide property
- Responsible for coordinating and curating monthly event schedules, planning and execution
- Coached students on strategies of wellbeing through campus life mentoring and responsible for social media content creation, scheduling and posting.
Content Creator - Contract
Greyscale Studios Pty Ltd
09.2021 - 09.2022
- Have successfully gained over 71,000 subscribers and receive over 4 million views a month.
- Ideated, produced and edited over a 100 short video projects to maximise engagement
- Monthly market research of changing trends and audience preferences using social listening skills/data analysis to curate videos and boost engagement
Student Radio Director - Contract
University of Adelaide
12.2020 - 12.2021
- Led business development of the organization by hiring/mentoring staff and paving business expansion through strategic partnerships
- Boosted social media outreach by 70% during my term through the successful planning and execution of marketing strategies and events
- Collaborated with University clubs/musicians and podcast hosts to film and edit new shows, radio segments, and other content
- Organised events on behalf of the Adelaide University Union (now YouX)
Branding and Marketing Intern
Golden Grove High School
09.2020 - 12.2020
- Worked closely with the principal on refreshing the school's brand and coordinated the school's website re-design project
- Responsible for creating an advertising plan, general outreach and in charge of the school's external communications.
Education
Master of Innovation and Entrepreneurship - Marketing
University of Adelaide
Adelaide, SA05.2022
Bachelor of Electronics and Communication Engineering -
SRM University
Chennai India06.2019
Skills
- Management
- Problem-Solving
- Budgeting
- Filming and editing
- Stage production
- Scriptwriting
- Brand strategy
- Competitor Analysis
- Partnership Building
- Event Planning and Coordination
- Market research
- MS Office, content and task management systems
- Premiere Pro and iMovie for video editing
- GarageBand and Audition music software
- Notion, Clickup and Figma and Adobe
- Product Management
- Business Development
Accomplishments
- The Golden Key Award for high academic achievement – International Honour Society of top 15% university students in the Asia Pacific region.
- Adelaide Graduate Award for high employability skills developed during my master's degree
- National Soccer Player in the 57th and 58th National Games of India
References
Belinda Henderson
Operations Managers at Switch Living. Ex Operations Manager at Scape Student Living
Phone: 0414660745.
Email: belinda@switchliving.com.au
Marina Pullin
Managing Director at Jungal Pty Ltd.
Phone: 0433786976
Email: marina.pullin@mcbi.com.au
Elena Spadotto
Head of Brand Management at Banquet Creative
Phone: 0409 367 613
Email: elena.s@bnqt.com.au
Timeline
Brand Manager - Full Time
Banquet Creative
03.2023 - Current
Marketing and Engagement Officer - Full Time
Jungal Pty Ltd
07.2022 - 03.2023
Content Creator - Contract
Greyscale Studios Pty Ltd
09.2021 - 09.2022
Engagement Ambassador - Casual
Scape Student Living
01.2021 - 05.2024
Student Radio Director - Contract
University of Adelaide
12.2020 - 12.2021
Branding and Marketing Intern
Golden Grove High School
09.2020 - 12.2020
Master of Innovation and Entrepreneurship - Marketing
University of Adelaide
Bachelor of Electronics and Communication Engineering -
SRM University