Shobhit Sabharwal
Digital Marketing | Media Relations
Melbourne
Summary
Innovative Marketing Associate gifted at identifying promotional opportunities, implementing cost-effective marketing initiatives and performing extensive market analysis and research. Motivated professional with 2+ years of experience. Passionate about achieving client goals through strong communication and leadership abilities.
Overview
5
5
years of professional experience
1
1
Certificate
Work History
Marketing Associate
MSL Group
8 2021 - 5 2022
- Responsible for client communication and media relations, achieving a 90% client satisfaction rate and NPS
- Conducted thorough research to inform PR strategies aligning with business objectives, brand strategy, competition, and industry trends
- Collaborated with marketing teams to create cohesive PR messaging in line with advertising campaigns
- Authored and distributed over 200 press releases (print and digital) increasing brand awareness and website traffic
- Collaborate with the marketing team to brainstorm and contribute ideas for marketing campaigns
- Help in the planning, execution, and monitoring of various marketing initiatives
- Develop and create engaging content for various marketing channels, including social media, blogs, and email newsletters
- Ensure that all content aligns with the brand's voice and messaging guidelines
- Assist in managing and growing social media accounts
- Schedule posts, engage with followers, and monitor social media analytics to identify trends and opportunities
- Support in conducting market research to analyze industry trends, competitor activities, and customer behavior.
Marketing Specialist
Helping Hands For Humanity
10.2020 - 11.2021
- Secured leads for investors and compiled campaign opportunities, resulting in 100k (INR) in donations for child welfare and education
- Created a powerful storytelling campaign that highlighted the impact of the organisation's work on the lives of children, leading to a 30% increase in volunteer applications
- Used social media listening tools to monitor brand sentiment and identify opportunities for engagement, resulting in a 25% decrease in negative comments
- Compile and present research findings to contribute to strategic decision-making
- Assist in the planning and coordination of marketing events, trade shows, and promotional activities
- Collect and analyze marketing data to assess campaign performance.
Marketing Intern
Viacom18 Media
11.2018 - 05.2019
- Crafted engaging content for multiple social media platforms including Pinterest, Facebook, and Instagram
- Assisted in developing event strategies and tactical plans to achieve marketing objectives
- Compile and present research findings to contribute to strategic decision-making
- Assist in the planning and coordination of marketing events, trade shows, and promotional activities
- Handle logistics, coordinate materials, and ensure smooth execution
- Collect and analyze marketing data to assess campaign performance.
Marketing Assistant
Junior Crafting
06.2016 - 11.2018
- Enhanced client credibility and awareness through technical/non-technical marketing collateral, public relations campaigns, articles, and newsletters
- Effectively developed strategies resulting in increased student traffic.
Education
Bachelor of Business Administration in Marketing -
TMV
05.2018
Master of Business in Marketing -
Victoria University
Melbourne, VIC08.2023
Skills
Digital Analytics & Insights: Google Analytics, Think with Google, NielsenIQ, SAP CRM
Extracurricular Activities
Core Member And Event Coordinator, University Sports Club,
06/2016 to 05/2018
- Sports Event Coordination: Organized monthly cricket and football matches, fostering an active lifestyle and team spirit among students from diverse faculties.,
- Community Engagement: Partnered with local sports academies and clubs to host guest training sessions, bridging the gap between amateur enthusiasts and professional sports.
- Mental Wellness Advocate: Led the 'Play Away Stress' campaign, organizing relaxed sports games during exam weeks to highlight the benefits of physical activity in managing academic stress.
- Sports Promotion: Contributed to workshops exploring cricket and football history, tactics, and societal impacts, appealing to both players and non-players., Collaboration and Fundraising: Secured event sponsorships from local businesses, ensuring continuity of club activities and providing promotional opportunities for sponsors.
Marketing Project
Applied Business Project, Victoria University
08/2022 to 11/2022
- Garnered data from databases that were reliable and credible to determine if Economic factors were significant to Australia's fertility decline.
- Performed data wrangling and was analyzed using multiple linear regression with SPSS.
- Concluded the study, which used both quantitative and qualitative analysis to demonstrate how the Consumer Price Index, GDP, and Female Employment were key factors in Australia's declining fertility.
Timeline
Marketing Specialist
Helping Hands For Humanity
10.2020 - 11.2021
Marketing Intern
Viacom18 Media
11.2018 - 05.2019
Marketing Assistant
Junior Crafting
06.2016 - 11.2018
Certificate of Business Management
05-2015
Marketing Associate
MSL Group
8 2021 - 5 2022
Bachelor of Business Administration in Marketing -
TMV
Master of Business in Marketing -
Victoria University
Work Preference
Work Type
Full TimeInternshipWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementPersonal development programsLanguages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Interests
Cricket
Weightlifting
Travel
Reading
Badminton
Certification
Certificate of Business Management
Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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