SHREY JADHAV

• Excelled in operating consumer cards marketing programs, delivering incremental revenue, optimise targeting and maintaining optimum delivery rhythm in line with the Consumer Finance strategy across proprietary and white label portfolios.
• Liaise with key internal as well as external stakeholder relationships to positively influence business outcomes to deliver projects on time, present compelling test and learn initiatives to secure support and buy-in from all stakeholders..
• Continuously monitor health and improve marketing campaign performances and track business returns through various targeting, incentivisation and optimisations. Engaged colleagues, leadership, and Data & Analytics squad to implement various optimisation projects across white label portfolios.
• Liaised with Data & Analytics squad in building and applying segmentation models across marketing programs to optimise targeting and drive healthier business outcomes which has resulted in positive revenue growth and reduced expense lines across proprietary cards and white-label engagement and retention marketing programs.
• Lead reporting and translating vital insights to internal as well as external stakeholders across post-mortems and business reviews.
• Collaborate with data and analytics squad to represent portfolio engagement & retention team at sprint ceremonies to effectively manage prioritisation and backlogs to ensure timely business deliveries.
• Operated closely with the EDGE marketing team to replicate in-scope portfolio engagement campaigns along with fulfilment planning to ensure seamless wave 1 migration.
• Handpicked for Wave 1 Marketing Business Readiness Training Program to be the first wave of WL marketeers to be trained on the NAB ways of working
• Successfully migrated all incentive-based engagement and retention program incentive delivery to a challenger entity to deliver better last mile customer experience proven with better redemption data and high customer satisfaction through positive NPS commentary. Overall project saves ~$500k annually on incentive costs.

Through the past ~4 years in the current role, I have gained tremendous experience delivering and exceeding expectations to make a mark on the portfolio engagement side of the Citi white label cards business. I have consistently demonstrated the skills and aptitude to step up where I could use my existing skillsets to deliver on key business objectives, liaise with partners and internal stakeholders to further strengthen my career within the Consumer Finance Unsecured Lending domain.

• Independently managed end-to-end marketing campaigns to deliver on acquisition & engagement goals across digital channels.
• Campaign Management – Strategy and end-to-end execution of marketing campaigns to drive:
• Acquisition Goals – Liaise with creative, digital marketing & other cross functional teams to achieve monthly acquisition goals by leading the campaign & creative briefings, developing all content to ensure compliant creative output
• Engagement Goals – Set up, monitor, analyse all trigger-based lead nurture communications to drive engagement & conversion objectives
• Plan, organise and build engagement activations to drive footfall and drive positive responses
• Analysis and Optimisation – Measure and optimise all tactical marketing campaigns to drive participation to key industry surveys, re-enrolment and all student communications using paid and owned digital channels

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Piloted the 360 branding revamp project along with delivery of BAU marketing operations entailing customer research, insight mining, proposition discovery to derive brand value propositions.
• Supervised research agencies, brand consultants and creative agency to reposition the brand to launch national advertising campaign roll out.
• Marketing Operations & Campaign Management – Drove cross-sell campaigns via SMS, Push Notifications and digital assets including website, post login portals
• Delivered consistent, on-brand, high quality pipeline of sales collateral development across 20,000+ owned, intermediary and partner managed branches pan-India.

• Launched 'FastLane' India's First Automated Fuel Payments Solution for B2B and B2C customers.
• Brand Development and Launch – Spearheaded the brand creation and development with clear guidelines for brand and marketing communications along with the creative agency.
• Developed the entire product, brand and marketing suite of communications across consumer touchpoints for both the B2B and B2C segments. Developed, owned and optimised digital consumer journeys for a seamless brand and product experience.
• Business Operations and Marketing – Developed SOP's and consistently delivered product knowledge and info sessions across sales, operations, help-desk and front-line staff teams to ensure smooth business operations.
• Owned and managed all marketing launch activities and campaigns including on-ground product test & education events, on-ground as well as digital acquisition, online consumer engagement to induce behaviour shift among consumer segments.

• Experience Commerce Software – Strategic planning and execution of digital marketing campaigns to achieve partner KPI's. Piloted the web and mobile tech builds to build to drive an online community of brand advocates
• PUSH Integrated Communications – Delivered integrated marketing communication services to regional businesses and drive revenue growth. Managed marketing and event operations of an International Half Marathon event for 2 seasons
• Ogilvy & Mather Advertising – ATL marketing campaign executions, project operations and vendor management. Built strong relationships with senior client stakeholders, ensuring client satisfaction and revenue growth.