Summary
Overview
Work History
Education
Skills
Timeline
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Shreya Misra

Shreya Misra

SOUTH YARRA,VIC

Summary

Creative problem-solver with strong commercial acumen within the retail industry across LVMH, Puig & David Jones, managing high-performing teams & executing successful brand strategies for global luxury brands. Skilled in optimising brand recognition across multiple channels and leveraging digital platforms to increase brand awareness.

Overview

16
16
years of professional experience

Work History

Asia & Africa

Career Break
12.2024 - 03.2025

Brand Manager

PUIG | Rabanne
12.2023 - 11.2024
  • Drive brand vision, mission, and growth collaborating with internal & external teams to execute strategies across ANZ.
  • Developing and delivering 360 launch and animation plans
  • Proactively anticipating gaps & proposing programs to activate the brand both via ATL and BTL
  • Leading and influencing key internal & external stakeholders to facilitate the successful implementation of plans and initiatives
  • Lead commercial analysis including local pricing strategies driven by Australian consumer trends data
  • Developing and delivering strategy presentations to key accounts & teams
  • Managing Marketing Executives, devising a clear roadmap of goals and responsibilities
  • Build & manage budget for Rabanne to ensure strong execution of brand plans in line with business KPIs
  • Build & manage forecast based on performance benchmarking with past launches & market trends.
  • Drive global launches by crafting a tailored local approach to build strong brand connection with consumers
  • Develop strategies for in-store and online executions that achieve cut-through.
  • Lead media planning with agencies to adapt global media strategies to fit regional market realities.
  • Lead development of impactful and disruptive PR strategies across brand portfolio (Fragrance, beauty & fashion) with global
  • Liaising with store teams to actively react to consumer needs and using feedback to develop brand strategies

Brand & Marketing Assistant Manager ANZ

LVMH | Fenty Beauty & Skin
01.2021 - 11.2023
  • Develop brand strategies and marketing activations that tie back to overall sales goals
  • Partner with Global Brand and Marketing teams to develop localised business strategies
  • Execute all local brand strategies and marketing launch plans for newness and core product focuses
  • Manage and execute all aspects of in-store seasonal merchandising/ fixture updates and animation campaigns
  • Partner with planning manager to ensure product forecasts, wholesale targets and inventory plans are executed in line with brand strategy
  • Collaborate with PR to build influencer and social strategies, ensuring all activities align with overall brand objectives
  • Collaborate with Education team to ensure brand message is cascaded via retail team to consumers
  • Lead briefing external digital agency to execute advertising plans to support overall brand and marketing strategies
  • Develop & Execute discontinued product plans, obsolescence management and markdown plans
  • Prepare weekly, monthly and post-launch sales and marketing reports for senior executives & global leadership team

Senior Assistant Buyer

DAVID JONES | Men's & Women's Luxury Footwear & Handbags
01.2017 - 01.2021
  • Managing Brands across Men's & Women's Designer footwear, handbags & accessories (Dolce & Gabbana, Balmain, Valentino, Balenciaga, Versace, Bally, Kenzo, Emporio Armani, Hugo Boss)
  • Successfully translating International fashion trends for the Australian market by defining core strategies & assortment
  • Negotiating exclusive brands & key styles to ensure point of difference and competitiveness in brand mix
  • Responsible for data analysis across brands for efficient stock allocation & profitable seasonal markdowns
  • Driving product sell through by executing innovative visual merchandising & marketing approaches
  • Conducted stakeholder engagement across marketing, planning, supply chain & retail teams to ensure end to end brand implementation

HANES BRANDS | TEMPLE & WEBSTER | MYER | ALDO
01.2009 - 01.2017
  • 7+ years of Retail Experience in Merchandising & Brand Management

Education

Bachelor of Business Administration -

Macquarie University

Skills

  • Brand-building strategies

  • Budgeting & Forecasting

  • Critical Thinking

  • Creative vision

  • Problem-solving

  • Media planning

Timeline

Asia & Africa

Career Break
12.2024 - 03.2025

Brand Manager

PUIG | Rabanne
12.2023 - 11.2024

Brand & Marketing Assistant Manager ANZ

LVMH | Fenty Beauty & Skin
01.2021 - 11.2023

Senior Assistant Buyer

DAVID JONES | Men's & Women's Luxury Footwear & Handbags
01.2017 - 01.2021

HANES BRANDS | TEMPLE & WEBSTER | MYER | ALDO
01.2009 - 01.2017

Bachelor of Business Administration -

Macquarie University

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Shreya Misra