Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

SHRIYA TEWARI

Melbourne,VIC

Summary

Results-driven advertising professional with 36 Months of experience in managing and optimizing campaigns for diverse clients. Proficient in campaign planning, buying, tracking, client communication, and post-campaign analysis. Proven ability to handle multiple clients simultaneously while delivering exceptional results. Strong attention to detail and

analytical skills to identify optimization opportunities and maximize ROI. A collaborative team player with excellent communication and organizational abilities.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Client Solutions Executive

Half Dome Melbourne
08.2023 - Current
  • Provide comprehensive campaign recommendations to the wider team, incorporating implementation requirements, budget guidelines, and alignment with strategy and client objectives.
  • Utilize tools such as SMD, AQX, Nielsen AdIntel, Asteroid, Nielsen CMV, ozTAM, and Programmatic for BVOD etc for thorough analysis and optimization.
  • Oversee the loading, tracking, and monitoring of all offline campaigns for clients, ensuring seamless execution and delivery.
  • Support the billing and financial reporting process, contributing to quarterly business reporting and maintaining financial transparency.
  • Collaborate with publishers to stay informed about market opportunities and trends, enhancing awareness and knowledge within the team.
  • Develop end-to-end project and campaign management skills, working closely with managers to consistently exceed client expectations and deliver outstanding results.

Investment Coordinator

EssenceMediacom
07.2022 - 08.2023
  • Manage and optimize campaigns for portfolio of 7 clients, ensuring successful execution and delivery of campaign objectives.
    • Conduct briefings to networks, outlining campaign goals, target audience, and key performance indicators (KPIs).
    • Regular use of SMD Tools, eTAM, eRAM, etc. for comprehensive campaign tracking and analysis.
    • Perform weekly tracking and analysis of campaign performance, utilizing tools and providing clients with regular updates on key metrics and insights.
    • Prepare and process client invoices, ensuring accuracy and adherence to financial procedures.
    • Conduct post-campaign analysis, summarizing key findings and providing actionable recommendations for future campaigns.
    • Actively participate in client meetings and presentations, addressing client concerns and providing strategic recommendations to enhance campaign performance.

Assistant Manager

Zee Media Corporation Limited
09.2020 - 12.2021
  • Devising and presenting ideas and strategies
  • Achieving Targeting by Selling Digital Inventories and IP.
  • Managing campaigns on social media and on various platforms of Zee
  • Working On CPCV, CPM, CPA and Google Models to deliver results.

Education

MBA - Marketing

ITM Business School
Mumbai India

Skills

  • Media Planning and Buying
  • Critical Thinking Skills
  • Strategic planning
  • Communication and Negotiation
  • Campaign Tracking and Analysis
  • Programmatic

Certification

OzTAM Broadcaster Content Measurement- Nielsen

Scored- 84%

MFA TV Foundations-
Scored 92%
MFA Digital Certifications I and II-Scored 96% and 90%
respectively

References

References available upon request

Timeline

Client Solutions Executive

Half Dome Melbourne
08.2023 - Current

Investment Coordinator

EssenceMediacom
07.2022 - 08.2023

Assistant Manager

Zee Media Corporation Limited
09.2020 - 12.2021

MBA - Marketing

ITM Business School

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