Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Shubhangee Singh

Oakleigh South,VIC

Summary

Multi-talented marketing professional enthusiastic about applying diverse skills to all areas of marketing. Flexible team player team player with strong organizational, communication, and cultural skills. Applies detail-oriented approach to manage multiple tasks simultaneously under strict deadlines.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Alumni Engagement Officer

Deakin University
11.2022 - Current
  • Collating content for and developing the Alumni newsletter going out to over 170,000 people with average open rate of 29%.
  • Delivering eDM communications to Alumni including event invitations and newsletters. Developed required graphic designs via Adobe InDesign and Photoshop (in-line with Deakin's brand).
  • Developed and delivered a social media strategy with brand-consistent creatives and posts from across Deakin allowing for an average engagement rate of 5%+. Currently implements channel marketing strategy and brand style guide for Alumni socials and multiple paid campaigns.
  • Advising leadership team about MarComms within the Advancement team as a marketing thought leader. Consistently works with multiple Deakin teams to deliver valued content to target audience.
  • Delivering creative campaigns, including webpage updates, copywriting, asset creation and event related MarComms.

Marketing and Engagement Graduate

Deakin University
07.2022 - 11.2022
  • Curating content for and developing the Alumni newsletter each month.
  • Managing channel marketing strategies for Alumni socials leading. Increased LinkedIn page followers by 500 over a 4-month period.
  • Managing the Alumni inbox and different stakeholder enquiries and communications. Developed rules to assist in management of bulk emails.

Education

MBA -

Deakin University
Burwood, VIC
12.2022

Bachelor of Arts - Economics

Hansraj College, University of Delhi
India
11.2020

Skills

  • Microsoft Office
  • Adobe Suite
  • Canva
  • Procreate
  • Marketing
  • Digital Marketing (Paid and organic)
  • Campaign and eDM delivery
  • Copywriting
  • Graphic designing

Certification

  • Global Citizenship Award - Deakin University
  • French Language Certification - Alliance Francais de Delhi (324 hours equivalent of French language study)
  • Digital Industry Projects - Practera and Study Australia
  • Leading Across Cultures Badge - Common Purpose

Languages

English
Hindi
French

Timeline

Alumni Engagement Officer

Deakin University
11.2022 - Current

Marketing and Engagement Graduate

Deakin University
07.2022 - 11.2022

MBA -

Deakin University

Bachelor of Arts - Economics

Hansraj College, University of Delhi

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Shubhangee Singh