- Graphic designing ( Adobe and Canva)
Shushmit Pandey
CRM Executive
Macquaire Park
Summary
Goal-oriented manager with extensive experience in both health care and retail industries, demonstrating exemplary leadership abilities and a track record of achieving organizational objectives. Proficient in enhancing productivity and ensuring customer satisfaction, while consistently driving revenue and sales growth. Dedicated to optimizing operational procedures and harnessing employee talents for maximum efficiency. Skilled in utilizing various CRM software platforms including Adobe Campaign Standard, Salesforce, and HubSpot to drive impactful results.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
CRM Executive
Greencross Pet Wellness Company
10.2023 - Current
- Implemented A/B testing processes to continuously optimize campaign messaging, design elements, and targeting parameters for maximum impact.
- Reduced customer churn rates by identifying at-risk accounts through advanced CRM analytics and targeted intervention strategies.
- Developed comprehensive CRM training materials, enabling team members to effectively utilize the platform for various business needs.
- Evaluated and implemented CRM integrations with third-party tools to create a more seamless workflow for marketing and sales teams.
- Worked on campaigns which were sent to more than 2 million+ audience
Marketing Specialist
DCM Group
01.2022 - 10.2023
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Generated leads with targeted email marketing strategies.
- Demonstrated strong knowledge of cinematography and video editing.
- Enhanced customer satisfaction with prompt issue resolution through effective CRM management.
Education
Master's - Business
Monash University
Melbourne, Australia 02.2020 - 11.2021
Bachelor's - Commerce
Amity University
Jaipur, India 05.2016 - 08.2019
Skills
Adobe Creative Suite and Canva
undefinedInterests
Trend analysis
Analytics (Using Excel, Hubspot, Google analytics, Mailchimp and Tableau))
Timeline
CRM Executive
Greencross Pet Wellness Company
10.2023 - Current
Marketing Specialist
DCM Group
01.2022 - 10.2023
Master's - Business
Monash University
02.2020 - 11.2021
Bachelor's - Commerce
Amity University
05.2016 - 08.2019
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