Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Shuting Zhang

Melbourne,VIC

Summary

Dynamic Content Creator with over a year of proven experience in social media management and content strategy. Successfully operated a Xiaohongshu (Little Red Book) account, growing a following of 3,300 through data-driven strategies, creative storytelling, and targeted audience engagement. Skilled in crafting impactful campaigns that enhance account visibility and foster strong user interaction.

Excels in creative problem-solving, audience analysis, and trend forecasting, with a strong focus on delivering engaging, results-oriented content. Highly adept at integrating social media strategies into broader marketing and communication campaigns to maximize brand impact.

Overview

8
8
years of professional experience

Work History

Social Media Content Creator

Independent
China, China
07.2023 - Current
  • Streamlined content delivery to match target-audience preferences.
  • Built strong connections with followers, boosting account recognition.
  • Tracked and analyzed key data to measure posts effectiveness.
  • Analyzed client data and identified opportunities for growth.

Kindergarten Teacher

Daliang Wanshengyi Kindergarten
China, Shunde
09.2016 - 07.2023
  • Assessed students' progress and created reports for parents, administrators, and other teachers.
  • Provided a safe learning environment where children could explore their creativity.
  • Encouraged students to think critically by posing questions and providing stimulating materials.
  • Utilized appropriate teaching methods to motivate students in academic tasks.
  • Monitored student behavior throughout the day to ensure safety rules were being followed.

Education

Bachelor of Early Childhood Care And Education - Early Childhood Education

South China Normal University
Guangzhou,China
08-2016

Master of Advertising - Advertising

RMIT University
Melbourne, VIC

Skills

  • Networking skills
  • Problem-solving abilities
  • Active listening
  • Reliability
  • Social media advertising
  • Team collaboration
  • Collaborative Goal Planning

Languages

Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Full Professional
English
Professional

Timeline

Social Media Content Creator

Independent
07.2023 - Current

Kindergarten Teacher

Daliang Wanshengyi Kindergarten
09.2016 - 07.2023

Bachelor of Early Childhood Care And Education - Early Childhood Education

South China Normal University

Master of Advertising - Advertising

RMIT University
Shuting Zhang