Shuyuan Ma
Brisbane,QLD
Summary
Offering solid foundation in marketing principles and strong willingness to learn and grow in international setting. Brings ability to quickly understand market trends and leverage digital marketing tools to create impactful campaigns. Ready to use and develop strategic planning and market research skills in international marketing manager role.
Overview
2
2
years of professional experience
Work History
International Marketing Manager
MiHoYo
12.2024 - 12.2026
- Optimized product offerings for global audiences with thorough market research and competitive analysis.
- Adapted creative assets for diverse global audiences, ensuring consistency across languages while remaining culturally sensitive.
- Delivered measurable results by setting ambitious performance targets for the team and providing ongoing support for success achievement.
- Monitored industry trends to stay ahead of competitors'' strategies, adjusting tactics as needed to maintain a competitive edge.
- Established beneficial relationships with local influencers, driving positive word-of-mouth referrals and increasing brand credibility in new territories.
- Boosted revenue growth by identifying and capitalizing on new business opportunities in emerging markets.
- Cultivated a high-performing international marketing team through effective recruitment, training, and mentoring practices.
- Developed tailored marketing plans to attract key international clients and foster long-term relationships.
- Managed strategic partnerships with global distributors, expanding product reach and enhancing overall sales performance.
- Fostered collaboration between regional offices, sharing best practices and aligning goals to achieve unified success.
Education
Bachelor of Business - International Business
Griffith University
QLD12-2025
Skills
- Creative direction
- Cross-cultural communication
- Marketing analytics
- International logistics
- Partnership development
- Competitive analysis
Accomplishments
- Conducted a market analysis project on international trade trends, identifying growth opportunities for Australian businesses in Asia.
- Achieved High Distinction in International Marketing and Strategy courses.
- Self-studying Japanese to better understand cultural nuances in East Asian markets.
Languages
Chinese (Mandarin)
Native or Bilingual
Japanese
Elementary
English
Limited Working
Timeline
International Marketing Manager
MiHoYo
12.2024 - 12.2026
Bachelor of Business - International Business
Griffith University
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