Siddhant Todai
Parramatta,NSW
Summary
Dynamic Marketing Specialist with a strong educational background including a Bachelor's in Mass Media (Advertising) and a Master's in Business with a focus on Marketing and International Business. Skilled in online brand management, e-CRM, and digital marketing, leveraging social media for strategic campaigns. Proven track record as an SEO Consultant and adept in customer service. Currently excelling as an Operations and Marketing Manager, bringing analytical prowess and industry knowledge for impactful marketing solutions.
Overview
8
8
years of professional experience
Work History
Marketing and Operations Manager
Foreign Xchange Pty Ltd
11.2022 - Current
- Performing Market Analysis & Trend Tracking.
- Develop and implement marketing campaigns to promote company products and services.
- Analyze foreign currency exchange rates and customer behavior to devise strategies that enhance margins and support company growth objectives.
- Presentation & Reporting for potential investors and business activities, incorporating benchmarking, competitor analysis, and CRM data insights to inform decision-making.
- Address customer inquiries and concerns across various channels, ensuring high levels of satisfaction and retention.
- Contribute to development of branding strategies that resonate with target audiences and align with Foreign Xchange’s objectives.
- Collaborate with stakeholders to ensure consistent brand messaging and visual identity across all marketing channels.
Develop and execute branding campaigns to increase brand awareness and perception. - Provide input on creative elements such as brand messaging, taglines, and visual assets to support marketing initiatives.
- Monitor brand performance metrics and consumer sentiment to evaluate effectiveness of branding efforts.
- Use insights to refine branding strategies and optimize brand perception in marketplace.
- Manage logistics for foreign currency shipments, ensuring timely and secure deliveries.
- Identified and implemented operational process improvements, enhancing efficiency, and reducing costs.
Customer Relationship Officer
Foreign Xchange Pty Ltd
06.2022 - 11.2022
- Respond promptly and professionally to customer inquiries via phone, email, and live chat.
- Track and monitor delivery status, providing updates to customers as needed.
- Address and resolve customer issues, including order discrepancies, delivery delays, or
other concerns. - Provide accurate information to customers regarding exchange rates, fees, and delivery
timelines
SEO Consultant
Zip Infosolutions Pvt Ltd
04.2017 - 07.2017
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords. Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
Analyzed SEO outreach goals and presented findings to manager. - Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Consultant - Online Brand Management
SMG Convonix
09.2015 - 11.2016
- Social Media Listening and Buzz Tracking.
- Real – time interaction with users on Social Media platforms like Facebook, Twitter etc.
- Online Brand Management and Reputation Management.
Managing Social Media CRM for brands in hospitality & finance. - Analyzing brand's image online and damage control.
Giving insights to client about present situation of brand online. - Report Making & presentations.
Education
Master of Business - Marketing & International Business
University of Wollongong
Wollongong, NSW09.2021
Bachelor's of Mass Media - Advertising
OES's Sanpada College of Commerce & Technology
Navi Mumbai, MH, IN04.2015
Skills
- Strategic Marketing Planning
- Market Research and Analysis
- Brand Development and Management
- Digital Marketing Strategies
- Search Engine Optimization (SEO)
- Lead Generation
- Customer Relationship Management (CRM)
- Market Segmentation and Targeting
- Competitive Analysis
- Project Management
Timeline
Marketing and Operations Manager
Foreign Xchange Pty Ltd
11.2022 - Current
Customer Relationship Officer
Foreign Xchange Pty Ltd
06.2022 - 11.2022
SEO Consultant
Zip Infosolutions Pvt Ltd
04.2017 - 07.2017
Consultant - Online Brand Management
SMG Convonix
09.2015 - 11.2016
Master of Business - Marketing & International Business
University of Wollongong
Bachelor's of Mass Media - Advertising
OES's Sanpada College of Commerce & Technology
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