Summary
Overview
Work History
Education
Skills
References
Timeline
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Siena Harding

Paddington

Summary

I have an extensive background in collaborating with teams to develop and sustain quality client relationships, particularly within the bridal and women's fashion industry. I'm passionate about working with people, and always strive to foster a supportive, collaborative and empowering team culture.

Overview

3
3
years of professional experience

Work History

Bridal Senior Stylist

The Ivory Room
09.2021 - Current
  • I was introduced to a specialty and bespoke sales environment through working intimately with brides 1:1.
  • Enhanced client satisfaction by providing personalised bridal styling consultations and recommendations to create a personal and memorable experience.
  • Hosted stylist training sessions to advance product knowledge and boost sales and conversion skills.
  • Developed long-lasting relationships with clients, leading to a steady stream of referrals and increased business opportunities.
  • Provided administrative support and assisted with any customer enquiries and concerns by phone and email correspondence.

Bridal Department Manager

Bec & Bridge
02.2023 - 09.2024
  • I was promoted to store manager and entrusted to open the Bec + Bridge Bridal Boutique, the first of its kind for the company.
  • Contributed to the creation of long-term marketing strategic plans that aligned with the company's overall vision and ensure long term growth of the boutique.
  • Surpassed sales targets by implementing sales techniques which focused on understanding our customers needs and prioritised building and maintaining customer relationships.
  • Implemented a strategic approach to reach our KPI's using a pipeline system which not only improved our sales but also fostered a collaborative approach within the team.

Bridal Co-ordinator

Bec & Bridge
12.2021 - 02.2023
  • Worked closely with customers and the retail team to create an exceptional standard of customer service when approaching customers, as well as online enquiries.
  • Created a leadership style using experience based training and had monthly team meetings to open dialogue and collaboration ensuring every team member felt valued and heard.
  • Fostered culture of continuous improvement, leading to notable enhancements in staff performance and morale.
  • Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
  • Assisted in recruitment efforts by interviewing and managing onboarding activities for new hires.

Education

Certificate in Digital Marketing -

Charles Sturt University
01-2022

Certificate in Social Media Marketing -

Charles Sturt University
01-2022

Certificate IV in Marketing & Communications -

TAFE Digital
01-2020

Advanced Diploma in Performing Arts -

ED5 International
01-2019

Skills

  • Strong interpersonal skills
  • Ability to maintain and build quality relationships
  • Retail Management

References

  • Jon Vorasane, 0404 073 593, Head of Customer Experience, Bec & Bridge
  • Alyssa Grima, 0402 581 030, Owner, Amano Ristorante

Timeline

Bridal Department Manager

Bec & Bridge
02.2023 - 09.2024

Bridal Co-ordinator

Bec & Bridge
12.2021 - 02.2023

Bridal Senior Stylist

The Ivory Room
09.2021 - Current

Certificate in Digital Marketing -

Charles Sturt University

Certificate in Social Media Marketing -

Charles Sturt University

Certificate IV in Marketing & Communications -

TAFE Digital

Advanced Diploma in Performing Arts -

ED5 International

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Siena Harding