Sierra Xiu
Sydney,NSW
Summary
- Sales professional with 2 years practical experience in retail sales.
- Passionate about customer experience, storytelling, and scalable operations that support business growth.
- Founder of a successful jewelry market stall in Sydney with proven on-site sales ability.
- Background in content strategy for finance and real estate.
- Former president of a 60-member psychology association.
- Currently completing certificate programs in Google Data Analytics and ChatGPT Mastery, focusing on data-informed decision making and AI-powered content strategy.
Overview
7
7
years of professional experience
Work History
Market Vendor
Independent Jewelry Seller
Sydney, Australia
05.2023 - Current
- Sourced products from Yiwu, China and managed end-to end retail operations
- Adapted sales techniques on-site based on customer profiles and seasonal demand
- Built strong interpersonal and persuasive communication skills through direct customer interaction
Social Media Intern
PUJI International
Sydney, Australia
11.2023 - 05.2024
- Produced lifestyle and soft-branded content for social media channels
- Achieved 150% of the target KPI for increasing sales agents’ account visibility through customized video strategies
- Balanced creative direction with business goals to support indirect lead generation
Career Break
Travelling around the World
China
06.2022 - 05.2023
- Traveled across China and climbed numerous iconic mountains during an 11-month gap year
- Developed independence, cultural awareness, and resilience through immersive solo travel
- Used this period for career reflection and creative inspiration before pursuing postgraduate study in Australia
Content Creator
Hexun Information Technology Co., Ltd.
Beijing, China
02.2022 - 06.2022
- Transformed high-quality editorial content into engaging short-form videos (10–30 seconds)
- Launched a mid-form video series with senior editors, delivering financial news with a trending, humorous tone
- Achieved 30% follower growth in 3 months
President
University Psychology Association
Nanjing, China
09.2019 - 06.2022
- Co-founded the association and expanded membership from 10 to 60+
- Led campus-wide events including voice-over competitions and mental health workshops
- Promoted team culture through active communication and peer support systems
- Reviewed post-event feedback to refine future planning
Director / Producer
Various Independent Productions
Nanjing, China
01.2018 - 01.2022
- Directed and produced short films, documentaries, and music videos from concept to completion
- Coordinated multidisciplinary creative teams under tight deadlines and limited budgets
- Developed strong project management and visual storytelling skills
Education
Master of Media - Public Relations & Advertising
University of New South Wales (UNSW)
Sydney, NSW05-2025
Bachelor of Arts - Film And Television Directing
Communication University of China, Nanjing
Nanjing, China06-2022
Skills
- Customer-Centric Sales & Retail Strategy
- Social Media & Content Creation
- Brand Growth & Engagement
- Process Improvement & Reflection
HOBBIES & INTERESTS
- I am a keen traveler and nature enthusiast, climbed many of China’s major mountains during career break.
- I am also passionate about fitness, regular in swimming, diving, and Zumba.
Timeline
Social Media Intern
PUJI International
11.2023 - 05.2024
Market Vendor
Independent Jewelry Seller
05.2023 - Current
Career Break
Travelling around the World
06.2022 - 05.2023
Content Creator
Hexun Information Technology Co., Ltd.
02.2022 - 06.2022
President
University Psychology Association
09.2019 - 06.2022
Director / Producer
Various Independent Productions
01.2018 - 01.2022
Master of Media - Public Relations & Advertising
University of New South Wales (UNSW)
Bachelor of Arts - Film And Television Directing
Communication University of China, Nanjing
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