Silvana Oluic
Bonnyrigg Heights
Summary
Dynamic marketing professional with proven expertise at USANA Health Sciences ANZ in executing successful product launch campaigns and enhancing brand visibility. Skilled in project management and data analysis, I excel in creating impactful content and fostering stakeholder relationships, driving engagement and growth in competitive markets.
Overview
11
11
years of professional experience
Work History
Marketing Coordinator
Hino Motor Sales Australia
06.2025 - Current
- Coordinate the tactical execution of all national retail campaigns and product launch activities
- Coordinate the tactical execution of all B2C and B2B marketing campaigns to support parts, accessories and service activity
- Manage stakeholder relationships with the dealer network with all campaign asset deliverables
- Oversee lead management platform, and report on dealer status engagement on a monthly basis. Develop dealer and customer communications through eDMs
- Oversee all activities associated with the POS digital kiosks and manage ongoing content schedule
- Management of the online content via CMS, including product pages and campaign pages
- Support all media schedules related to campaign and product launch activities
- Manage and support the execution of the yearly industry publication media schedule
- Collaborate with multiple agencies to deliver consistent branding across all channels
Marketing Coordinator
USANA Health Sciences ANZ
01.2016 - 12.2019
- Worked together with the design team to create 10+ advertisement for Vogue Magazine
- Spearheaded the organisation and management of all documentation, electronic files, and meeting plans for product launches
- Ensured ongoing communication with relevant parties to minimise surprises and delays
- Conducted market research and customer visits to specify marketing requirements for current and future products
- Developed and implemented comprehensive Pre-launch, Launch, and Post-launch campaigns for new health supplements in Australia and New Zealand
- Prepared marketing strategies for troubled products and repositioned them for future growth
- Specialised in Supplements, Foods, and Personal Care product lines
Product Coordinator
USANA Health Sciences ANZ
01.2016 - 12.2018
- Worked together with the design team to create 10+ advertisement for Vogue Magazine
- Spearheaded the organisation and management of all documentation, electronic files, and meeting plans for product launches
- Ensured ongoing communication with relevant parties to minimise surprises and delays
- Conducted market research and customer visits to specify marketing requirements for current and future products
- Developed and implemented comprehensive Pre-launch, Launch, and Post-launch campaigns for new health supplements in Australia and New Zealand
- Prepared marketing strategies for troubled products and repositioned them for future growth
- Specialised in Supplements, Foods, and Personal Care product lines
Marketing Assistant
USANA Health Sciences ANZ
01.2015 - 12.2015
- Coordinated Annual Business Survey, including research, layout, communication, and evaluation to provide relevant business insights
- Increased customer following and brand awareness through the design and management of social media platforms across ANZ
- Created marketing materials such as eNewsletters, posters, outdoor signage, and informational pamphlets.
- Led the Athlete Sponsorship Program as Project Leader, overseeing 50+ sponsored athletes by USANA
- Maintained regular communication with athletes, managed product applications, coordinated event appearances, social media posts, and public relations efforts
- Conducted research and analysis, compiled marketing reports, competitor research reports, and pricing reports for USANA Health Sciences, Inc.
Education
Diploma - Digital And Social Selling
Marketing Institute
Online01-2018
Bachelor of Commerce - Marketing
Macquarie University
Sydney, NSW01-2024
Advanced Diploma - Marketing
TAFE NSW
NSW01-2010
Skills
Campaign Execution
Digital and Social Selling
Project Management
Content Creation and Management
Copy Writing and Editing
Event Planning and Coordination
Email Marketing Platforms and Automation
Data Analysis and Reporting - Google Analytics
Timeline
Marketing Coordinator
Hino Motor Sales Australia
06.2025 - Current
Marketing Coordinator
USANA Health Sciences ANZ
01.2016 - 12.2019
Product Coordinator
USANA Health Sciences ANZ
01.2016 - 12.2018
Marketing Assistant
USANA Health Sciences ANZ
01.2015 - 12.2015
Diploma - Digital And Social Selling
Marketing Institute
Bachelor of Commerce - Marketing
Macquarie University
Advanced Diploma - Marketing
TAFE NSW
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