Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
SIMA DOOST

SIMA DOOST

Melbourne,VIC

Summary

I bring over 8 years of experience as a design leader, crafting innovative, user-centered solutions to complex real-world challenges. This is complemented by a master in Interaction Design and strengthened by a hands-on coding background.

Overview

10
10
years of professional experience

Work History

UI/UX Designer

Bookiewand
12.2024 - Current

Responsibilities:

-Designing the user journey for accountants to seamlessly import client transactions from Xero into Bookiewand's AI platform for analysis.

-Creating high-fidelity prototypes, transforming conceptual ideas into functional designs.

Key Products:

Bookie Wand App (AI-powered assistant for accountants, to identify errors in ledgers efficiently)

Tools:

Figma, shadcn design language

Methodology:

Lean UX


Senior UI/UX Designer

Tosan
10.2020 - 03.2023

Responsibilities:

-Led the UI/UX team, managing project timelines, ensuring feasibility, and maintaining consistency across product families while delivering optimal design solutions.

-Delivered end to end design solutions, including UX, UI, visual, and motion design.

-Conducted user research and usability testing

Key Products:

BiNational Bank, DayJet, MehrIran Bank

Tools:

Figma, Jitter, Illustrator, Photoshop, After effect, React Native

Methodology:

Lean UX, Double diamond


Graphic Designer

Tosan
04.2016 - 10.2020

Responsibilities:

-Designed UI elements, including custom font icon packs for native mobile applications.

-Created wireframes and prototypes.

-Developed motion icons and Lottie animations to enhance interactivity and user engagement.

-Designed feature graphics for the Play Store and App Store.

Tools:

-Figma, Adobe XD, Invision, Illustrator, Photoshop, After effect, icomoon

Key Products:

-Otpapp Izbank, Resalat MBanking


Graphic Designer

Tezh Bartar
12.2014 - 03.2016

Responsibilities:

-Designed and developed digital contents for the website.

-Designed brochures, banners and multimedia videos in order to display in CCTV cameras and security exhibitions.

-Optimized the company website, resulting in top search rankings for security providers in Iran, boosting online visibility

Tools:

Illustrator, Photoshop


Education

MDes - Interaction Design

Monash
12.2024

BIT(Hon) - Information Technology

Monash
10.2014

Skills

  • Design Methodologies
  • UX Research
  • Usability Testing
  • Interaction Design
  • Visual & Motion Design
  • Figma & Adobe Suite
  • Audio Video Design
  • HTML, CSS

Accomplishments

-Increased user satisfaction across multiple banking applications, leading to a 39% increase in clients (financial institutes) by redesigning the Tosan banking application. This was achieved through the implementation of trend-driven design language standards and by addressing user pain points identified through comments, interviews, and observations.


-Implemented accessibility features for the first time in Iranian banking applications, enhancing inclusivity and usability.


-Mentored and led the entire UI/UX team, leading to 60% increase design consistency across product families while delivering optimal and user-centered design solutions.


-Multiple live applications (BiNational Bank, Day Jet, MehrIran Bank, Otpapp Izbank, Resalat MBanking...) and one (Bookiewand) in the pilot environment enabled me to experience precise pain points and feedbacks.

Timeline

UI/UX Designer - Bookiewand
12.2024 - Current
Senior UI/UX Designer - Tosan
10.2020 - 03.2023
Graphic Designer - Tosan
04.2016 - 10.2020
Graphic Designer - Tezh Bartar
12.2014 - 03.2016
Monash - BIT(Hon), Information Technology
Monash - MDes, Interaction Design

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SIMA DOOST