Summary
Overview
Work History
Education
Skills
Timeline
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Simon Edwards

Simon Edwards

Balmain,NSW

Summary

I'm an experienced senior copywriter with deep expertise in crafting target-relevant content across a range of categories including home improvement, finance, not-for-profit, FMCG and sport.


I love telling authentic stories that show heart and soul, and always strive to find strong strategic insights to build my work around. I work best when collaborating on challenges and welcome client and marketing team interaction throughout the creative process.


I have worked extensively within multiple stakeholder global client environments as well as local owner-led startups, and enjoy discovering the creative potential in each. When I'm not creating stories for clients, you'll find me head down writing them for my future readers.




Overview

31
31
years of professional experience

Work History

Senior Copywriter

Simon Writes
04.2023 - Current
  • Richards Rose - Acenda Life Insurance, Mitsubishi Motors, COLORBOND steel, Truecore steel, The Lottery Office, Adelaide University, Govt of SA.
  • Consolidated Food Company - rebrand project for global QSR supply chain business.
  • Emergent Design - concept and execution for online print & frame service, Picify.

Creative Director

Richards Rose
07.2017 - 04.2023
  • Creative direction and copywriting across agency roster including: Bluescope Steel (COLORBOND steel, Truecore steel), Acenda Life Insurance, Adelaide University, SNAP Printing, Perpetual, The Kids Cancer Project, RAMS Home Loans, Mitsubishi Motors, GWS Giants, Helgas Bread, Praise, Team Global Express.

Associate Creative Director

AJF Partnership
07.2014 - 07.2017
  • Creative direction and copywriting across agency roster including: Bluescope Steel (COLORBOND steel, Truecore steel), Perpetual, KING Furniture, Page 1 of 3RAMS Home Loans, STAN Entertainment, GWS Giants, Helgas Bread, Praise, Lindt, NIVEA, Wild Turkey.

Creative Director

FCB Sydney
07.2010 - 07.2014
  • Creative direction and copywriting across agency and global clients including: Lindt, NIVEA, Honda, Greenpeace, Wattyl Paints, Valspar Paints, FIFA Collections, WHO Magazine.

Senior Copywriter

FCB Sydney
01.2006 - 07.2010
  • Copywriting across agency and global clients including: Lindt, NIVEA, Honda, Greenpeace, WHO Magazine, Netti Apparel, CamelBak, Macquarie Graduate School of Management.

Copywriter

Edwards Creative
01.2003 - 12.2005
  • Creative Consultancy to Sydney and Brisbane Agencies and direct clients including McCann Erickson, MINT Partners, ClemengerBBDO.

Creative Director

Neo One
03.2000 - 07.2002
  • Creative Director across agency roster including MYOB, Southern Pacific Hotel Group, IMB Building Society, Continental Tyres, V-Mobile, Star Cruises.

Copywriter

Edwards Creative
09.1997 - 12.1998
  • Copywriting for clients including NewsCorp, Designworks, George Patterson Bates, JWT, Principals.

Copywriter

George Patterson Bates
07.1994 - 08.1997
  • Copywriter across agency roster including Panasonic, Optus, Smiths SnackFoods, Procter & Gamble, Roads & Traffic Authority, Arnotts, Berocca, Sudafed, Seven Network.

Education

Creative

AWARD School

Some College (No Degree) - Screenwriting & Script Editing

AFTRS
Ryde, Sydney

First Draft Novel Course

Bronte Writers Studio

Skills

  • Creative concept development
  • Copywriting
  • Storytelling
  • Brand messaging
  • Video scriptwriting
  • Print collateral
  • Digital content development
  • Brand voice consistency
  • Content writing
  • Client relations

Timeline

Senior Copywriter

Simon Writes
04.2023 - Current

Creative Director

Richards Rose
07.2017 - 04.2023

Associate Creative Director

AJF Partnership
07.2014 - 07.2017

Creative Director

FCB Sydney
07.2010 - 07.2014

Senior Copywriter

FCB Sydney
01.2006 - 07.2010

Copywriter

Edwards Creative
01.2003 - 12.2005

Creative Director

Neo One
03.2000 - 07.2002

Copywriter

Edwards Creative
09.1997 - 12.1998

Copywriter

George Patterson Bates
07.1994 - 08.1997

Creative

AWARD School

Some College (No Degree) - Screenwriting & Script Editing

AFTRS

First Draft Novel Course

Bronte Writers Studio

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Simon Edwards