Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Hi, I’m

Simon Farrell

Mooloolah Valley
Simon Farrell

Summary

A highly motivated and successful customer-centric sales leader with comprehensive experience in driving sustainable financial growth through the implementation of sales and business development strategies focused on both mutual financial gain and customer satisfaction. Performs strongly in both team & individual environments with the view of ever improving year -on-year. Adept at overseeing a suite of assigned clients, developing new business from existing clients whilst actively seeking and closing new sales opportunities. Very flexible and able to adapt, pivot and learn when faced with new trends and products. Skilled relationship builder able to interface with high performance teams to exceed corporate directives.

Overview

40
years of professional experience

Work History

LocaliQ (Formerly ReachLocal)

Digital Marketing Consultant
05.2023 - Current

Job overview

  • Account Management Meetings and increasing website traffic by implementing effective search engine optimization strategies.
  • Generate high-quality leads by implementing targeted email marketing campaigns.
  • Create compelling blog content to position the company as an industry thought leader and attract organic website traffic.
  • Boost brand awareness through the creation and management of engaging social media campaigns.
  • Conduct regular competitor analysis, adapting tactics to maintain a competitive edge in the marketplace.
  • Cultivate strong client relationships through regular communication and providing valuable insights on campaign performance.
  • Streamlined marketing automation processes for more efficient lead nurturing and follow-up efforts, increasing sales conversions over time.
  • Provide monthly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Spearheaded client meetings to determine project needs and professional requirements, and identify the correct course of action to enhance client success.
  • Consistently achieved KPI's 100 calls per week, 5 New Customers and 3 Account Management Meetings per week, 20 New Business Opportunities per Month

Optisol Business Solutions

Chief Operating Officer & Director of Sales
01.2019 - 05.2023

Job overview

  • At Optisol, our language is business, as we solve business problems. We use Artificial Intelligence as a tool to help solve these business problems. We are an Amazon Web Services Partner. As the COO, my responsibilities are many and varied.
  • Design and implement business strategies, plans, and procedures
  • Set comprehensive goals for performance and growth
  • Establish policies that promote company culture and vision
  • Oversee daily operations of the company and the work of employees
  • Lead employees to encourage maximum performance and dedication
  • Communicate with the CEO in all matters of importance
  • Assist the CEO in raising funds for new ventures
  • Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
  • Manage relationships with 100-plus partners/vendors/customers per month,
  • Oversee and participate in new business development and strategies
  • Be the face of Optisol

Master Builders Association

Sales Manager Membership, Training & Advertising
02.2016 - 11.2019

Job overview

  • Identify and recruit new members for the Master Builders Association and sell advertising in their 4 publications. Develop business opportunities and enhance relationships with B2B companies at the C-Level. Driving profitability through business acumen, solving complex member problems through Member Services like Industrial Relations, MBA Insurance, Training, and discounts
  • Successfully sourced and recruited new members of more than 1500/year, an increase of 300%
  • Consistently exceeded financial targets
  • Built and maintained relationships with all key decision makers of small & large-scale members
  • Developed a database of qualified leads through referrals, cold calling, and networking.
  • Emphasize areas of responsibility that will help you to stand out

Beerwah Hideaway

Owner/Director
05.2013 - 02.2016

Job overview

  • The Beerwah Hideaway is a Bed & Breakfast Wedding Reception Venue. We catered for weddings parties functions up to 85 guests as well as having a 3 room boutique motel as part of the venue
  • Won a Global Award through Hotels combined by having a consistent customer experience rating of 9.5/10 or higher
  • Developed an online presence for the business
  • Established a niche market and positioned the business as the leader in the local market.
  • Created a strategic plan for continued improvement through customer feedback and review.

Reach Local

Senior Internet Marketing Consultant Team Leader
01.2011 - 05.2013

Job overview

  • Reach Local are one of Googles preferred partners and were looking at penetrating into the ACT market.
  • Managed 3 account managers establishing a new market for Digital Marketing in the ACT, all whilst creating my own pipeline of clients and embodying a win as a team culture.
  • Provided sales business planning, situational leadership, coaching to success, effective goal setting & continuous product training with role play and other techniques.
  • Championed strategy growth sessions to provide insight to gain new clients, retain revenue and mitigate potential churn
  • Led the team and recorded results well in advance of targets and expectations for a new market and creating a no limits mindset.

Education

Western Sydney Institute of TAFE
Blacktown, NSW

Diploma of Management & Leadership from Business Managent & Leadership
11.1999

University Overview

Certificate IV in Leadership

Skills

  • Client relationship management
  • Dynamic Inclusive team member
  • AWS Certified Cloud Practitioner
  • Salesforce CRM
  • Microsoft Suite
  • Communication and writing skills
  • Digital marketing strategy
  • Cold calling
  • Business development

Accomplishments

Accomplishments
  • Helped take a start-up AI company from pre-revenue with 2 people to 6 and $1M+ revenue during COVID.
  • 2017-2019 Year on year highest new member recruitment for Master Builders Assoc , 2018 233% to target.
  • Created Revenue of $12M in 3 years at MBA through Membership/Advertising
  • Recognised for outstanding sales results at Sensis with Incentive Trip 2008, 2009 & 2010.
  • 2012 Led Reach Local Canberra Team to $1M in the first year in new market.

Affiliations

Affiliations
  • Active Member of World Vision Charity 1995 - present
  • Active Supporter of ALK positive Lung Cancer
  • Active Supporter of Movember

Timeline

Digital Marketing Consultant
LocaliQ (Formerly ReachLocal)
05.2023 - Current
Chief Operating Officer & Director of Sales
Optisol Business Solutions
01.2019 - 05.2023
Sales Manager Membership, Training & Advertising
Master Builders Association
02.2016 - 11.2019
Owner/Director
Beerwah Hideaway
05.2013 - 02.2016
Senior Internet Marketing Consultant Team Leader
Reach Local
01.2011 - 05.2013
Western Sydney Institute of TAFE
Diploma of Management & Leadership from Business Managent & Leadership

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Simon Farrell