Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Simon Sharrock

East Malvern,VIC

Summary

Dynamic leader with a proven track record in driving revenue growth and operational excellence. Expert in corporate communications and team leadership, I revitalized business operations, achieving over 400% growth at Wells, and establishing a new business in NZ. Passionate about innovation and process improvement, I deliver tailored solutions that enhance efficiency and safety in food and beverage industries.

While building my broad commercial business skills over various roles, I kept a "hand in" growing my agricultural pursuits in parallel.

A passionate believer in Australia's role in feeding a growing world, the concept of 'paddock to plate,' and the opportunity to enhance and grow the agribusiness sector.

Overview

31
31
years of professional experience

Work History

Director

Acheron Valley Angus Pty Ltd
Taggerty, VIC
01.2024 - Current
  • Being born and bred in the country, farming has always been a part of my DNA.
  • Acheron Valley Angus (AVA) is a beef breeding and finishing operation based in northeast Victoria.
  • The farm business has been operating for many years, with the establishment of the AVA brand in early 2024.
  • The operation focuses on breeding and finishing pure, grass-fed Angus beef.
  • The grazing business operates over properties in the Alexandra, Thornton, and Taggerty districts.
  • The farming operation is JBS Farm Assured and Greenham's 'Never Ever' accredited. Additionally, we are MSA and LPA (Livestock Production Assurance) accredited.
  • Central to the operation are animal welfare, safety, and sustainability. We have a strong and ongoing focus on process improvement through infrastructure upgrades, soil fertility, and breeding genetics.

Managing Director

W R & D Wells Pty Ltd
Truganina, VIC
01.2011 - 12.2023
  • Revitalized W R & D Wells Pty Ltd following acquisition in 2011.
  • Founded Wells Hygiene Ltd in New Zealand in 2012, growing it from zero to multimillion-dollar turnover.
  • Secured exclusive supply arrangements with multiple food and beverage processing businesses, including Fonterra Co-operative in New Zealand.
  • The business specializes in importing niche products for the food and beverage industries across Australia and New Zealand.
  • Underpinned by exclusive AU/NZ distribution partnerships with leading European manufacturers.
  • Providing enhanced hygiene practices and food safety protocols for clients in sensitive operational environments, including advice, products, and signage to support companies implementing 5S/Lean into their operations.
  • Delivered tailored products and processes that increased efficiency for food and beverage organizations.
  • Conducted a comprehensive review of all business operations and established a new team.
  • Since the acquisition in 2011, the AU business has grown by a factor of over four times, supported by partnering with clients like Bega Group, Lactalis, Mondelēz, Coles, Woolworths, and KFC, to name a few.
  • Experience in RFP/RFQ supply tender processes.
  • The AU and NZ businesses were acquired by Vikan AS from Denmark in late 2023.

Supply Chain Manager

T2
Port Melbourne, VIC
01.2008 - 12.2010
  • T2 was Australia’s largest retailer and wholesaler of boutique teas.
  • Responsible for all procurement and supply chain planning across a broad range of SKUs, including sourcing and purchasing in excess of 60 tea varieties from multiple international locations and tea-growing and blending regions.
  • Managed the production planning from bulk to specialty packs of tea for distribution to stores and wholesale.
  • In addition to tea, I managed the negotiations and procurement of a wide range of homewares from various Asian locations for retail sale through the network of T2 retail outlets and their wholesale channel to market.

Demand Planning Manager

Mars
Wodonga, VIC
01.2001 - 01.2004
  • Directed sales and operational planning for Wodonga and Bathurst, contributing to strategic initiatives.
  • Spearheaded budget and sales forecasting efforts to strengthen supply chain efficiency.
  • Cultivated a skilled team of Demand Planning Analysts, driving significant improvements in systems and processes.

Production Manager

Philip Morris Ltd
Melbourne, VIC
01.1994 - 12.2001
  • Performed market analysis and corporate affairs assessments to guide business strategies.
  • Oversaw production planning and SAP deployment for Y2K readiness.
  • Advanced to Production Manager, supervising a workforce of more than 70 team leaders and operators.
  • Participated in SPC implementation teams, focusing on process maintenance enhancements.
  • Facilitated continuous improvement projects within Operations Team to optimize productivity.
  • Coordinated cross-functional efforts to support production objectives and quality standards.

Education

BBA - Banking And Finance

Victoria University
Melbourne, VIC
12-1993

Melbourne Grammar School
South Yarra, VIC
12-1987

Skills

  • Corporate communications
  • Coaching and mentoring
  • Revenue generation
  • Operations management
  • Team leadership
  • Marketing strategy
  • Creativity and innovation
  • Business management

Affiliations

  • Swimming / Ocean Swimming.
  • Water skiing.
  • Motorcycling.
  • Hiking.
  • Politics and Economics.

Timeline

Director

Acheron Valley Angus Pty Ltd
01.2024 - Current

Managing Director

W R & D Wells Pty Ltd
01.2011 - 12.2023

Supply Chain Manager

T2
01.2008 - 12.2010

Demand Planning Manager

Mars
01.2001 - 01.2004

Production Manager

Philip Morris Ltd
01.1994 - 12.2001

BBA - Banking And Finance

Victoria University

Melbourne Grammar School

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