Simone Anthony

Digital Project Management:

• Led the planning and implementation of various digital projects, such as website enhancements, e-commerce platform updates, and digital integrations.
• Collaborated with cross-functional teams, including IT, marketing, sales, and external partners, to define project scope, goals, and deliverables.
• Developed detailed project plans, tracked progress, and adjusted timelines to meet deadlines.
• Coordinated internal resources and third-party vendors for flawless project execution.
• Ensured adherence to quality assurance and risk management procedures throughout project lifecycles.
• Prepared and presented reports on project progress, challenges, and outcomes to senior management and stakeholders.
• Mentored and developed junior team members, fostering a positive work environment that encouraged collaboration and professional development.

IT Project Management:

• Managed, scoped, and executed IT projects, including in-store fulfillment nationwide, Click and Collect rollout, and launch of Politix New Zealand website.
• Troubleshooted system errors for customer service and marketing.
• Logged and managed external tickets with third-party CMS and OMS platforms.
• Coordinated and managed platform upgrades for all CMS and OMS systems.
• Managed retailing marketplaces, The Iconic, David Jones and Myer.
• Implemented and monitored SEO best practices for Politix.
• Project managed and scoped PIM integrations on SFCC, for The Iconic, and David Jones.
• Provided weekly reporting to key stakeholders on the performance of online trade, marketplaces, campaigns, and online orders.
• Conducted campaign reporting on key areas.
• Maintained and updated budgets and forecasts for online in line with finance.

Website Management:

• Successfully redesigned Politix website, focusing on UX/UI best practices and accessibility functionality.
• Developed monthly sprint releases and website projects with digital agency
• Coordinated daily stand-ups with digital agencies' scrum and DevOp teams to ensure projects and sprints were adhering to timelines
• Logged and managed Jira tickets and Confluence boards with digital agencies for monthly sprints
• Ensured end-end QA and UAT standards were met and completed to theexpected timeline
• Mitigated and managed bug fixes and future enhancements for sprint releases
• Strategised and prioritized tickets for better customer experience and CMS platform optimization.
• Oversaw Politix E-commerce platform, managing online product catalog in line with delivery schedules and promotional activities.
• Ensured products were enriched with SEO-friendly copy, clear e-commerce imagery, and accurate details.

Online Merchandising and Marketing:

• Championed innovative ideas for new campaigns or tactics that contributed to driving significant growth in key performance metrics.
• Optimized website conversion rates by conducting A/B testing and making data-driven recommendations for improvements.
• Analyzed data from various sources to inform strategic decision-making and optimize campaign performance.
• Implemented new digital platforms to enhance online customer experience.
• Optimised Salesforce merchandising functionalities to increase conversion and deliver newness every week.
• Updated website and blog content in alignment with new season launches and promotional activities.
• Executed promotional activities online, curated landing pages, and analyzed category and product performance through GA and Salesforce Commerce Cloud.
• Worked alongside marketing to execute digital marketing strategies, including EDMs, social media competitions, and SEO projects.
• Assisted marketing team in driving customer acquisition and retention campaigns through various channels.

E-commerce Achievements:

• Implemented new Order Management System (OMS) nationwide for online orders and inventory, resulting in an 86% increase in online sales and generating Politix’s biggest sale days online.
• Grew Politix's online business to constitute 15% of the total business within 3 years.
• Rolled out Click and Collect nationwide.
• Relaunched and redesigned Politix online to align with the Future rebrand
• Launched Politix New Zealand website.

E-commerce Operations and Marketing:

• Loaded products onto the online store, managing pricing, photography, copy, and stock pools for a seamless customer experience.
• Utilized Magento 2.1 platform for product management.
• Updated homepage and landing page banners to align with marketing campaigns and EDM schedules.

Content Creation and Marketing Campaigns:

• Created EDM creative materials, homepage and landing page banners, and product imagery using InDesign, Photoshop, and Illustrator.
• Developed paid ads through Facebook Business Manager and other social media platforms.
• Built monthly digital briefs outlining marketing campaigns.

Email Marketing and Stock Management:

• Executed wholesale and retail EDM campaigns using Dot-mailer.
• Collaborated with the purchasing team to ensure optimal stock availability.
• Liaised with marketing teams to seamlessly translate offline catalogues and campaigns into the online space.

Reporting and Analysis:

• Provided weekly reports to senior partners on digital performance.
• Analyzed and presented key e-commerce metrics to inform merchandising decisions and drive online sales.

• Responded to customer issues and resolved complaints by leveraging expert knowledge.
• Tested website features and functionality for optimal performance.
• Utilized various analytics tools to track customer behaviour and optimize website layout.
• Oversaw daily operations of e-commerce platform, monitoring system performance and troubleshooting technical issues as needed.
• Added, updated and removed product from e-commerce systems.
• Created visually appealing landing pages that showcased featured products, increasing click-through rates and time spent on site.
• Implemented search engine optimization techniques to increase website visibility and drive organic traffic.
• Maintained accurate product information by diligently updating database records in a timely manner.
• Collaborated with cross-functional teams on site-wide improvements, enhancing overall functionality and appearance.
• Managed inventory levels, ensuring optimal stock availability for high demand items.
• Configured, added and removed items and images to provide most accurate representation of products on company's web portal.
• Analyzed sales-related data to predict future sales, stock requirements and consumer behaviours.

Website Management and E-commerce:

• Built and maintained websites, focusing on product catalogue management and merchandising.
• Updated pricing and product information for accuracy and relevance.
• Executed impactful online promotional activities.
• Designed and uploaded weekly EDMs to engage and retain customers.
• Managed daily online operations, including inventory control, customer loyalty programs, and logistics.
• Analyzed and presented key e-commerce metrics, contributing to increased online sales.

Affiliate Platform Management:

• Managed affiliate platforms, including The Iconic-Seller Centre, Amazon Marketplace, Shopify CM, and WordPress.

Social Media and Marketing:

• Designed, maintained, and implemented social media schedules for consistent engagement.
• Created various in-store and online marketing materials, shaping overall brand messaging and content.
• Managed all social media platforms, growing brand presence organically and through paid sponsored posts.
• Monitored and responded to customer inquiries and feedback on social media.
• Reported on the performance of social media campaigns.

International and Domestic Trade:

• Successfully opened five stores in South East Asia, contributing to the brand's global expansion.
• Effectively managed an international team, ensuring seamless collaboration and communication.
• Coordinated end-to-end project management for both national and international initiatives.
• Curated and executed marketing plans for the international team.
• Implemented store promotions to drive sales and enhance customer engagement.
• Created and managed staff KPIs and sales initiatives.
• Designed and implemented visual merchandising plans to enhance store aesthetics and customer experience.