Simone Fergus
Kew,VIC
Summary
Results-driven retail management professional determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales.
Overview
18
18
years of professional experience
Work History
Senior Manager/Multi-Store Manager
Carolina Lifestyle
07.2023 - Current
- Determined priorities and set policies for both stores.
- Supervised and directed casual's and teams to keep stores on-track and tasks prioritized.
- Provided strong leadership to enhance team productivity and morale.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Utilized data-driven insights to make informed decisions that resulted in higher returns.
Store Manager
Minimax
10.2022 - Current
- Managed inventory control, cash control and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Coached sales associates on product knowledge by using wide variety of training tools.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Analyzed and interpreted store trends to facilitate planning.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Store Manager
Gazman
10.2021 - 10.2022
- Managed inventory control, cash control and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Coached sales associates on product knowledge by using wide variety of training tools.
- Rotated stock to achieve optimum appeal and minimize shrinkage.
Senior Multi Site Manager, Merchandiser &Marketing
Hip Pocket Work Wear And Sfaety
10.2020 - 10.2021
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
- Made personal recommendations for customers by sharing product knowledge and demonstrating product.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Cultivated environment focused on collaborating with team members to achieve new customer and KPI targets.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Encouraged and motivated team of 10 retail professionals to deliver superior service in every customer interaction.
- Monitored site performance metrics closely, identifying areas for improvement and taking corrective actions as needed.
- Enhanced employee morale through the implementation of recognition programs, training opportunities, and open lines of communication.
- Led cross-functional teams to achieve project milestones and deliver results on time and within budget.
- Promoted a culture of continuous improvement by encouraging innovative ideas from staff members across all sites involved in the process improvements projects.
- Improved multi-site management efficiency by streamlining communication and collaboration between sites.
Store Manager of Operations
House, Global Retail Brands
09.2019 - 10.2020
- Increased sales by 20% with special displays and promotions.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Managed inventory control, cash control and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Client Business Manager
Telstra- Ballarat Mobile Phones
10.2018 - 10.2019
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Developed and executed sales presentations as well as both internal and external product training workshops.
Senior Store Manager
Provincial Home Living
06.2006 - 01.2019
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Exceeded sales targets consistently through proactive promotion of products/services while maintaining exceptional levels of customer service.
- Maximized profitability by analyzing sales trends, adjusting product offerings accordingly, and optimizing pricing strategies.
- Fostered a positive work environment by promoting open communication, employee recognition, and professional development opportunities.
- Completed point of sale opening and closing procedures.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Rotated merchandise and displays to feature new products and promotions.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Devised processes to boost long-term business success and increase profit levels.
Education
CPP41419 Certificate IV in Real Estate Practice - Real Estate
REIV
Camberwell, VIC02.2013
Skills
- Maximizing Profitability
- Team Leadership
- Employee Motivation
- Staff Management
- ADP Workforce Now
- Manage Budgets
- Product and Service Sales
- Staff Training
- Time Management
- Customer Service
- Sales Expertise
- Merchandising
Timeline
Senior Manager/Multi-Store Manager
Carolina Lifestyle
07.2023 - Current
Store Manager
Minimax
10.2022 - Current
Store Manager
Gazman
10.2021 - 10.2022
Senior Multi Site Manager, Merchandiser &Marketing
Hip Pocket Work Wear And Sfaety
10.2020 - 10.2021
Store Manager of Operations
House, Global Retail Brands
09.2019 - 10.2020
Client Business Manager
Telstra- Ballarat Mobile Phones
10.2018 - 10.2019
Senior Store Manager
Provincial Home Living
06.2006 - 01.2019
CPP41419 Certificate IV in Real Estate Practice - Real Estate
REIV
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