Summary
Overview
Work History
Education
Skills
References
Affiliations
Timeline
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Sinead Carroll

Sinead Carroll

Ocean Shores,NSW

Summary

Dynamic and results-driven events and marketing professional with extensive international experience in event planning, wedding coordination, marketing, sales, public relations, and hospitality. Specializing in both large-scale events and intimate, boutique gatherings, I excel at designing and executing personalized, memorable experiences that engage guests and foster brand growth. Proven track record of managing events—from corporate functions to weddings—ensuring seamless execution while cultivating strong relationships with clients, vendors, and stakeholders. Known for exceptional organizational skills, meticulous attention to detail, and a proactive approach in delivering flawless events that exceed expectations, bring clients' visions to life, and contribute to business success.

Overview

11
11
years of professional experience

Work History

Motel Manager

Ocean Shores Motel
Ocean Shores, NSW
01.2025 - Current
  • Manage the daily operations of a busy coastal motel consisting of 12 guest accommodations.
  • Provide exceptional guest services, and ensure cleanliness through meticulous housekeeping.
  • Reception duties (utilizing RMS software).
  • Staff scheduling and management.

Motel Manager

Out of the Ordinary Outback Group
Cobar, NSW
06.2024 - 10.2024
  • Managed daily operations of a busy regional motel, which had a combined total of 36 lodging units (32 motel rooms and 4 off-site apartments).
  • Key responsibilities included reception duties (utilizing RMS software), liaising with OTAs/Travel Agents, EOD and EOW reporting/banking, group bookings, guest services, onsite maintenance (including groundskeeping and pool upkeep), staff scheduling, payroll management, staff recruitment, and on-site laundry.
  • Handled all after-hours inquiries, check-ins, and emergencies.
  • Sustained occupancy rates between 90% and 98%, an increase of 10% compared with previous management
  • Consistently exceeded monthly revenue goals.
  • Managed and supported a team of five housekeepers.

Regional Marketing Manager - North America

Phorest Salon Software
Philadelphia, USA
09.2020 - 11.2023
  • I played an integral role in boosting regional customer growth by more than 600% over a five-year period, both in my role as Regional Marketing Manager and as Events and PR Lead.
  • Identified key marketing opportunities to tap into new market segments.
  • Led the development and execution of integrated campaigns across various channels, including live events, digital advertising, webinars, and partnership activations.
  • Enhanced quality and quantity of prospects progressing through both MQL and SQL phases.
  • Played a significant role in planning, launching, and implementing the region's ABM strategy for growth in the premium salon segment (businesses with an annual turnover of $1M+). A key element of which was invite-only events for top-level business owners, which attained an average show rate of 70%. 2023 was a record year for premium opportunities created.
  • Partnered with the sales team to create and execute both inbound and outbound marketing efforts for luxury salons, thus increasing the volume and quality of the leads coming through their pipelines.
  • Supported premium SDRs through sales enablement, helping them to surpass their opportunities targets, month over month (25-30).
  • Experienced with CRM software, specifically HubSpot, Salesforce, Gainsight, and Outreach.
  • Collaborated with cross-functional teams to optimize the impact of brand and event partnerships in the region, driving impactful engagement.
  • Forecasted and managed personnel, resources, and budget.
  • Served as events consultant to guide new organizers of Phorest's global flagship user conference.
  • Honored with the 2022 Phorest Values Award.

Events & PR Lead - USA

Phorest Salon Software
Philadelphia, USA
06.2019 - 09.2020
  • In June 2019, I relocated to Philadelphia to play a key role in Phorest's international expansion, driving the growth of brand presence and customer acquisition in the region through strategic events and PR initiatives.
  • Identified event sponsorship opportunities that aligned with our brand and goals, and managed the projects from initial agreement through to execution.
  • Led the end-to-end management of Phorest’s 2020 flagship user conference in Dublin, Ireland, driving the evolution of the event, which resulted in a 16% increase in NPS compared to the previous year.
  • Launched and organized Roadshow editions of Phorest's flagship user conference across two major cities in the United States: Chicago and Philadelphia.
  • Established and maintained influential ties with prominent media contacts, significant industry stakeholders and supportive brand ambassadors.
  • Social Media Management.
  • Forecasted and managed personnel, resources, and budget.

Events & PR Executive - Global

Phorest Salon Software
Dublin, Ireland
01.2017 - 06.2019
  • Organized event activations across English-speaking territories and offered support to other regions (e.g., Germany and Finland). This included trade shows, sponsorships, product launches, educational sessions, and seminars.
  • Led the end-to-end execution of Phorest's annual flagship user conference in Dublin, Ireland, in 2018 and 2019, driving a 34% increase in event NPS in 2018 after taking over its management, compared to the previous year.
  • Established strategic connections with potential partners and industry press to explore growth prospects for Phorest.
  • Liaised with industry and mainstream press regarding advertising, editorial, and sponsorship.
  • Created and shared sales enablement materials to support outreach efforts.
  • Handled client communications about products and events.
  • Coordinated internal staff events and celebrations.
  • Honored with the 2018 Phorest Values Award.

Marketing & Events Coordinator

PLANIT Events Management
Wicklow, Ireland
03.2014 - 12.2016
  • I started out as an intern at this events agency and was promoted to Marketing & Events Coordinator within the first three months.
  • Conceptualized proposals for potential and existing clients, seeing approved projects right through the process to completion.
  • Worked on a wide range of events, such as product launches, conferences, awards ceremonies, corporate employee gatherings, team-building events, showcases, and charity events.
  • An additional aspect of the business was private wedding planning, where I had the pleasure of working with numerous happy couples, guiding them through the planning process and preparations leading up to their big day, as well as coordinating all elements and vendors on the day itself.
  • Coordinated with venues, vendors, entertainers, and suppliers to ensure seamless event execution.
  • Drafted quotations, method statements, H&S documents, contracts and debriefs.
  • Coordinated on-site operations to ensure seamless live event management.
  • Managed all projects, clients, logistics, and crew during directors' vacations.
  • Identified potential revenue opportunities through strategic business development.
  • Managed upkeep of company websites and controlled social media content.
  • Partnered with graphics and web divisions to produce and share promotional materials.

Education

Post Graduate Diploma - Events Management with PR

Fitzwilliam Institute
Dublin, Ireland
01.2014

BA - Media Studies with Sociology

National University of Ireland, Maynooth
Maynooth, Ireland
09-2013

Skills

  • Leadership
  • Event Management
  • Project management
  • Marketing & Sales
  • Public Relations
  • Communication
  • Team player
  • Ability to Multitask
  • Detail Orientated
  • Time management
  • Adaptability
  • Budgeting
  • Initiative and problem-solving abilities

References

References available upon request.

Affiliations

I am driven by a diverse range of passions that enrich both my personal and professional life. My love for events extends beyond my career; I thrive on attending various gatherings to glean fresh ideas, which I integrate into my professional endeavors. Fueling my sense of community, I advocate for animal welfare through volunteering and fostering dogs, cherishing each opportunity to make a meaningful impact. Staying physically active is essential to my well-being. I have honed my strength and resilience through years of dedicated resistance training, relishing the mental and physical challenges it brings. Beyond fitness, I am an avid traveler, captivated by the opportunity to immerse myself in different cultures, lifestyles, and cuisines. These experiences not only broaden my horizons, but also foster adaptability and cultural sensitivity, qualities I bring to every aspect of my life. In all aspects of my life, from professional growth to personal fulfillment, these passions define and drive me. They reflect my commitment to continuous learning, community engagement, and holistic well-being.

Timeline

Motel Manager

Ocean Shores Motel
01.2025 - Current

Motel Manager

Out of the Ordinary Outback Group
06.2024 - 10.2024

Regional Marketing Manager - North America

Phorest Salon Software
09.2020 - 11.2023

Events & PR Lead - USA

Phorest Salon Software
06.2019 - 09.2020

Events & PR Executive - Global

Phorest Salon Software
01.2017 - 06.2019

Marketing & Events Coordinator

PLANIT Events Management
03.2014 - 12.2016

Post Graduate Diploma - Events Management with PR

Fitzwilliam Institute

BA - Media Studies with Sociology

National University of Ireland, Maynooth
Sinead Carroll