Siobhan Reeve
Sydney,NSW
Summary
Engaging, client focused professional with over a decade's experience in event management, community engagement, sales leadership, and business services across the hospitality and licensed club sector. Known for delivering memorable experiences through strategic planning, stakeholder collaboration, and customer first service. Proven success in launching new business units, leading high performing teams, and driving revenue growth. Holds a Bachelor of Social Science and brings a people focused approach to every project, balancing operational excellence with a deep understanding of community values and needs.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Head of Corporate Concierge, Events and Sales
City Tattersalls Club
01.2020 - 01.2025
- Led Corporate Concierge (new business unit at City Tattersalls Club) to support professional members with co-working space, admin support, and community driven networking.
- Developed tailored programs and events to build a connected business network and add tangible value to club membership.
- Increased member retention by 30% through curated services and personalised engagement strategies.
- Regularly collaborated with hospitality, IT, and events teams to ensure premium service delivery aligned with club standards and licensing obligations.
- Oversaw daily operations, managed budgets, and led service development initiatives that increased member retention and overall satisfaction.
- Conducted market research and competitor analysis to identify opportunities for service expansion and revenue growth.
- Acted as the primary relationship manager for business members, offering white glove support and ensuring client needs were consistently met.
Event & Sales Manager
City Tattersalls Club
01.2019 - 01.2020
- Managed the full lifecycle of event sales, lead generation, inquiry handling, proposal creation, contract negotiation, and event delivery.
- Orchestrated high profile events including City Tattersalls Club Race Day, coordinating internal departments, vendors, and sponsors for seamless execution.
- Delivered monthly revenue targets through tailored packages and deep client relationship management.
- Built a referral driven sales model by exceeding guest expectations and offering personalised service.
- Mentored junior staff and contributed to event process improvements that enhanced efficiency and service outcomes.
Event Manager
Pennant Hills Golf Club
01.2011 - 01.2018
- Delivered over 100 events annually including weddings, corporate golf days, gala dinners, and exclusive member functions at a prestigious golf club.
- Managed all logistics client briefings, supplier coordination, staffing, F&B, run sheets, and compliance.
- Developed long term client relationships, resulting in high repeat business and member loyalty.
- Led casual event staff teams, providing hands on leadership and quality assurance.
- Introduced improved planning systems, reducing event setup time and increasing operational efficiency.
Education
Bachelor of Social Science -
Western Sydney University
Sydney, NSWSkills
- Extensive experience planning & executing diverse events (social, corporate, member based)
- Proven leadership in managing and motivating event, concierge, and sales teams
- Thrives under pressure in fast paced environments while meeting tight deadlines
- Exceptional interpersonal and relationship building skills with clients and members
- Strong communicator who anticipates client needs and exceeds expectations
- Utilised platforms like Aristocrat S7000, CRM tools, and Microsoft Office to manage operations, member data, and communications efficiently
- Strategic thinker with hands on experience in growing member engagement and retention
- Deep understanding of event production, licensing compliance, and venue operations
- Highly organized with attention to detail, scheduling, and time management
- Highly proficient in use of venue Management Software such as Now Book It, Function Tracker, Event Pro
Accomplishments
- Successfully lead and contributed to full operations to revenue diversification and enhanced member value at the club.
- Delivered major events like Fundraising, Weddings, Corporate Events, Race Day and Corporate Golf Days, consistently receiving 5 star client feedback and repeat bookings
- Improved member engagement by creating high value programs aligned with member interests and business needs
- Increased event sales through strategic lead management and custom packages tailored to corporate and social clients
- Led cross functional teams and casual event staff with a focus on service excellence, efficiency, and teamwork
Certification
- RSA, RCG and ARCG
- First Aid & CPR
Timeline
Head of Corporate Concierge, Events and Sales
City Tattersalls Club
01.2020 - 01.2025
Event & Sales Manager
City Tattersalls Club
01.2019 - 01.2020
Event Manager
Pennant Hills Golf Club
01.2011 - 01.2018
Bachelor of Social Science -
Western Sydney University