Siraj Memon
Robina, Gold Coast
Summary
Result-focused and passionate commercial leader with 19+ years of experience in luxury hotel sales, marketing, PR, and revenue. Consistently surpassing market-leading competitors through strategic planning, effective account management, deep market and customer insight, and innovative solution identification. Actively involved in shaping long-range vision and inspiring cross-functional teams to drive profitability norms and achieve organizational goals.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Sofitel Gold Coast Broadbeach
06.2024 - Current
- Developed and executed comprehensive Sales plans, ensuring that resources are allocated effectively and resulting in significant market share expansion.
- Consistently foster and maintain a collaborative and proactive communication with Accor GSO and Luxury Key Account Managers to drive business into the property
- Develop and direct effective strategies in alignment with business goals and objectives to drive significant growth of hotel business, volume and profit margins, including customer retention and 15% increase in loyalty
- Foster professional working relationships with Airlines, Tourism boards & Travel agencies
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Responsible for achieving commercial and performance goals by successfully developing and executing in-market commercial B2B strategy
- Manage a portfolio of strategic accounts portfolio for the hotel; continuously driving growth strategies for accounts to meet and exceed targets
- Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
Director of Sales and Marketing
Sofitel Dubai Downtown
09.2021 - 05.2024
- Responsible for the Hotel Commercial plan, including Sales, Marketing, Digital, and PR
- Successfully led the post pandemic S&M efforts and French pavilion events at the EXPO 2020 delivering the best commercial performance in the history of the hotel
- Develop and direct effective sales & marketing strategies in alignment with business goals and objectives to drive significant growth of hotel business volume and profit margins, including post-pandemic re-opening action plan
- Foster professional working relationships with Travel agencies, Travel advisors & Conduct in-person/virtual educational trainings on product awareness and selling
- Lead and guide a team of 14 S&M professionals
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Exceeded annual revenue targets by 20% in 2023, resulting in a 15% increase in overall company profitability and best results both on Top line and bottom line
- Analyzed market trends and competitor activity to identify new business opportunities, leading to a 17% increase in market share in 2022 and 2023
Cluster Director of Sales & Marketing
Anantara Hotels and Resort
07.2016 - 08.2021
- Oversaw the successful launch of both resorts - Anantara Al Jabal Al Akhdar and Al Baleed Resort Salalah by Anantara in 2016 while serving as a member of the Executive committee
- Leading & driving Top line revenue strategy for traditional sales related segments to include Wholesale, Corporate & MICE
- Achieved pre-opening budgets with a double-digit growth thereafter for the next four years
- Developed and executed annual and quarterly Sales / PR action plans with DOS / DOM
- Administer all market segments and utilize revenue management skills to support critical business decisions and to deliver the desired ROI on investments
- Effective communication within internal & external areas of the company, and GSO / GSA
- Developed Luxury Consortia segment – Virtuoso, AMEX, Serendipians & Fine Hotels and Resorts
Director of Sales
Taj Hotels and Resorts
01.2015 - 06.2016
- Envisioned and executed pre-opening sales strategies to increase awareness, enhance the hotel's reputation and build its customer base
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Finalize annual rate structure for all market segments
- Established and executed key account management standards and procedures to ensure effective customer service delivery process within all segments: Corporate, MICE, and Leisure
- Partner with the Airlines, Travel Trade, Corporate Houses, PCO's, and Convention bureau
- Led and mentored a team of 11 members to embed a culture of performance excellence
Associate Director of Sales – Travel Trade
Jumeirah Hotels and Resorts
07.2011 - 11.2014
- Expanded market reach by conducting comprehensive industry research and identifying potential growth opportunities.
- Developed accurate forecasting models to predict future sales trends, allowing for proactive adjustments to business strategy.
- Participated in industry conferences as a representative of the company, generating interest among prospective clients through engaging conversations and demonstrations of products or services offered.
- Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
- Managed team of sales representatives, providing guidance, coaching and support.
Education
Bachelor in Hotel Management - Sales & Marketing
Bangalore University
India05-2002
Skills
- Strategic planning
- Team leadership
- Market analysis
- CRM software expertise
- Sales & Marketing Plan
- Key account management
- Competitor analysis
- Sales presentations
Certification
Hotel Revenue Management, e-Cornell, 11/01/23
Accomplishments
- Best RGI performance in 2022 in the history of Sofitel Dubai Downtown
- Secured AED 14 Million business for Jumeirah Creekside Hotel during pre-opening phase
- Positioned Anantara Resorts Oman as the most sought after hotels in the region
Awards
- Best Commercial Strategy Repositioning, Sofitel Hotels & Resorts, 2023
- Sales Leader of the Year, Minor Hotels, 04/01/18
Languages
English
Full Professional
Arabic
Limited Working
Hindi
Full Professional
Timeline
Director of Sales and Marketing
Sofitel Gold Coast Broadbeach
06.2024 - Current
Director of Sales and Marketing
Sofitel Dubai Downtown
09.2021 - 05.2024
Cluster Director of Sales & Marketing
Anantara Hotels and Resort
07.2016 - 08.2021
Director of Sales
Taj Hotels and Resorts
01.2015 - 06.2016
Associate Director of Sales – Travel Trade
Jumeirah Hotels and Resorts
07.2011 - 11.2014
Hotel Revenue Management, e-Cornell, 11/01/23
Bachelor in Hotel Management - Sales & Marketing
Bangalore University
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