SITHSARA NIDUSHANI DANTHANARAYANA
glen weaverly,Select
Summary
Creative Graphic Designer & Content Creator with strong experience in designing engaging social media posts, videos, and digital campaigns. Skilled at transforming ideas into impactful visual stories across Instagram, TikTok, and LinkedIn. Passionate about startups, storytelling, and building communities through authentic content. Currently pursuing a Master of Business Administration (MBA) to enhance leadership and strategic skills.
Overview
17
17
years of professional experience
Work History
Graphic Designer
Anim8 Pvt Ltd
- Created digital and print designs including corporate marketing content.
- Developed social media visuals and campaign materials for clients.
- Collaborated with marketing teams to ensure brand consistency across platforms.
- 3 Years
Graphic & Sportswear Designer
Lotto Brand
- Designed sportswear visuals and digital assets to promote football, rugby, and netball teams.
- Produced content for campaigns highlighting team identity and sponsorships.
- Coordinated with teams and marketing staff to deliver engaging storytelling visuals.
- 2 Years
Founder – Custom Cake Business
- Current
- Manage all social media accounts (Instagram, Facebook, TikTok) for my cake business.
- Create engaging content including reels, product photography, and promotional campaigns.
- Increased audience growth and customer engagement through consistent posting and storytelling.
Team Member
Woolworths
09.2023 - Current
- Kept work areas clean, organized, and safe to promote efficiency and team safety.
- Learned all required tasks quickly to maximize performance.
- Worked scheduled shifts and remained available to work during coworker absences, holidays, and busy periods.
- Contributed to team success by completing jobs quickly and accurately.
Freelance Graphic Designer & Content Creator
01.2009 - Current
- Designed customized social media posts and videos for small businesses and events.
- Created branded content including flyers, event highlights, and Instagram reels.
- Helped businesses increase engagement by producing visually appealing and on-trend content.
- Self-employed
Social Media Coordinator
ANIM8.LK
01.2019 - 04.2021
- Created social media content with consistent content and tone.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
Education
Master of Business Administration (MBA) -
Adelaide Institute of Higher Education
09.2025
Diploma - Confectionery Arts
Nest Academy - Sri Lanka
01.2023
Higher National Diploma - Fashion Design and Product Development
Institute of Textile and Apparel Sri Lanka
01.2016
Skills
- Social Media Content Creation (Instagram, TikTok, LinkedIn)
- Graphic Design (Canva, Adobe Photoshop, Illustrator)
- Video Editing (CapCut, Premiere Pro, After Effects)
- Storytelling & Copywriting for Social Media
- Brand Identity & Voice Development
- Creative Campaign Planning
- Photography & Short-Form Video
- Strong Understanding of Engagement Trends
Languages
English
Sinhala
Timeline
Team Member
Woolworths
09.2023 - Current
Social Media Coordinator
ANIM8.LK
01.2019 - 04.2021
Freelance Graphic Designer & Content Creator
01.2009 - Current
Graphic Designer
Anim8 Pvt Ltd
Graphic & Sportswear Designer
Lotto Brand
Founder – Custom Cake Business
- Current
Diploma - Confectionery Arts
Nest Academy - Sri Lanka
Higher National Diploma - Fashion Design and Product Development
Institute of Textile and Apparel Sri Lanka
Master of Business Administration (MBA) -
Adelaide Institute of Higher Education
ADDITIONAL INFORMATION
- Comfortable working in startup environments (fast-paced, adaptable, creative).
- Strong interest in healthtech, aged care, and social impact initiatives.
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