Siva Ratnesan
Westmead
Summary
Dynamic leader with extensive experience at Ericsson Australia, specializing in strategic planning and business development. Achieved significant improvements in customer satisfaction and revenue growth through effective account management and relationship building. Expertise in P&L management, team development, and contract negotiation, consistently surpassing sales targets.
Overview
29
29
years of professional experience
Work History
General Manager Network Sales - Optus Account
Ericsson Australia
10.2021 - Current
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Senior Account Manager - Optus Account
Ericsson Australia
03.2019 - 10.2021
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Provided extensive support in sales, technical and business areas to key accounts.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Worked with customers to develop strategic business and account plans.
- Expanded market share by identifying new business opportunities and securing high-value accounts.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Domain Sales Manager - Digital Networks
Ericsson Australia
09.2016 - 03.2019
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Services Sales Engagement Manager - Engagement
Ericsson Australia
07.2012 - 09.2016
- Managed complex engagements involving multiple teams and large budgets, consistently meeting or exceeding expectations.
- Collaborated with sales, delivery and service teams to manage seamless client experiences.
- Managed client expectations and mitigated potential conflicts, ensuring a high level of customer satisfaction throughout the engagement process.
- Consulted with teams on established best practices and process improvements.
Senior Account Manager - Bharti Airtel Africa CU
Ericsson South Africa
10.2010 - 06.2012
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Provided extensive support in sales, technical and business areas to key accounts.
Business Development Director
Ericsson Saudi Arabia
10.2009 - 10.2010
- Initiated cross-functional collaborations with multiple departments, improving communication and project outcomes.
- Increased client base by implementing strategic business development initiatives and fostering long-lasting partnerships.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Provided market feedback to company leaders regarding competitive offerings, prospect needs, and product development ideas.
Account Manager - New Accounts
Ericsson Saudi Arabia
08.2007 - 10.2009
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
Sales Manager, Broadband Asia Pacific
Ericsson Global
01.2004 - 07.2007
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Solution Manager - Wireline - Asia Pacific
Ericsson
07.2003 - 12.2004
- Facilitated regular status updates with key stakeholders to maintain alignment on objectives and progress tracking throughout projects'' lifecycles.
- Developed strong working relationships with vendors and suppliers, ensuring timely delivery of products and services essential to the successful implementation of client solutions.
- Led cross-functional teams in the successful design, development, and implementation of customized technology solutions.
- Developed detailed project plans outlining scope, goals, deliverables, required resources, budgetary projections, and timelines to ensure a smooth execution process.
Strategic Product Manager - ATM & IP
Ericsson Australia
07.2000 - 06.2003
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Analyzed metrics to measure product performance.
Product Manager - Vodafone Account
Ericsson Australia
04.1998 - 07.2000
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Coordinated design meetings and decisions with internal departments and teams.
Engineer - GSM Networks
Ericsson Australia
02.1996 - 05.1998
- Established strong working relationships with clients through exceptional communication skills, fostering trust and collaboration.
- Wrote, reviewed and edited technical document in accordance with template requirements.
- Developed positive working relationships with stakeholders to effectively coordinate work activities.
- Achieved successful project outcomes by maintaining accurate documentation and meeting strict deadlines.
Education
Master of Business And Technology - Business Administration And Management
University of NSW
Sydney, NSW06-2001
Bachelor of Electrical Engineering (Info Systems) -
University of Sydney
11-1996
Skills
- Leadership and team building
- Customer relations
- Relationship building
- Customer relationship management
- P&L management
- Strategic planning
- Business development
- Sales expertise
- Organizational development
- Sales analysis
- Financial administration
- Account management
- Sales team development
- Contract negotiations
- Client account management
Accomplishments
Recognised as Top Performer in Ericsson Global Sales Awards for Sales Achievement in 2020. This was recognised by Ericsson Global for winning the Optus 5G RAN.
Ericsson Top Performance Competition Sales Achivement Winner 2020 - Optus 5G RAN
Recognised as Top Performer in Ericsson Global Sales Awards for Sales Achievement in 2020. This was recognised by Ericsson Global for winning the Optus 5G RAN.
Timeline
General Manager Network Sales - Optus Account
Ericsson Australia
10.2021 - Current
Senior Account Manager - Optus Account
Ericsson Australia
03.2019 - 10.2021
Domain Sales Manager - Digital Networks
Ericsson Australia
09.2016 - 03.2019
Services Sales Engagement Manager - Engagement
Ericsson Australia
07.2012 - 09.2016
Senior Account Manager - Bharti Airtel Africa CU
Ericsson South Africa
10.2010 - 06.2012
Business Development Director
Ericsson Saudi Arabia
10.2009 - 10.2010
Account Manager - New Accounts
Ericsson Saudi Arabia
08.2007 - 10.2009
Sales Manager, Broadband Asia Pacific
Ericsson Global
01.2004 - 07.2007
Solution Manager - Wireline - Asia Pacific
Ericsson
07.2003 - 12.2004
Strategic Product Manager - ATM & IP
Ericsson Australia
07.2000 - 06.2003
Product Manager - Vodafone Account
Ericsson Australia
04.1998 - 07.2000
Engineer - GSM Networks
Ericsson Australia
02.1996 - 05.1998
Master of Business And Technology - Business Administration And Management
University of NSW
Bachelor of Electrical Engineering (Info Systems) -
University of Sydney
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