Siying Song

• Sole client-side project lead for the inaugural Qiaojian Original Market at Keqiao Fashion Week; built the vendor line-up from zero to 90+ (50+ independent brands and 30+ food vendors) and led planning, on-site operations and review. The five-day event generated 14.84M+ Douyin topic views and approximately 450K Xiaohongshu exposure.
• Supported 2025 Milan Fashion Week - Keqiao Day through on-site coordination, bilingual interpretation and VIP liaison, including Mario Boselli, Honorary President of CNMI, and the President of the Marche Region; separately led an 8-day Milan study delegation of eight, coordinating logistics, fashion shows, industry visits, designer/media liaison and issue resolution.
• Conducted China market research for Italian partner Sida Group Srl across AI robotics, pet products, home ice makers, tourism and international education; supported English-language business meetings, including Pantheon Institute's China student recruitment project.
• Coordinated designer, brand and guest operations across the seven-day 2025 Autumn Keqiao Fashion Week, including runway/backstage workflows, media, photography, suppliers and bilingual communication. For designer Angelo's show, sourced and secured a grand piano overnight to meet a last-minute production request.
• Managed designer partnerships from Italy, the US and Colombia from reception and bilingual negotiations through contract signing and local sample-production coordination; produced promotional photo/video content and managed the company's Instagram account.

• Conducted daily outreach to approximately 100 US-based TikTok creators in the home fitness market, while maintaining existing creator relationships and supporting collaboration discussions, sample fulfillment, content follow-up and performance review.

• Developed creative concepts, copy and scripts for university, banking and city promotional films, while supporting production coordination, on-set execution and video editing.

GPA: GPA: 3.21/4.0 | Average Mark: 86/100