Siyuan Feng

• Provided outstanding customer service to attendees, enhancing their overall experience and satisfaction.
• Assisted in managing event logistics, ensuring smooth operation and adherence to schedules.
• Collaborated with a team of volunteers to coordinate activities and manage large crowds efficiently.
• Engaged actively with participants, promoting event features and guiding them through various attractions.

• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
• Developed and implemented a marketing campaign that successfully attracted over 20 new clients within two months.
• Assisted in creating content for social media platforms, increasing user engagement.
  - Conducted market analysis to understand industry trends and customer needs, contributing to more targeted marketing efforts.
• Integration, analysis and visualisation of customers' data
• Maintained active communication with customers to ensure high engagement and satisfaction levels

University Group Project
Conduct a Japanese market entry plan for the Chinese Anime figure company Raise Dream

• Collaborated in a team to develop a strategic market entry plan for 'Raise Dream', a Chinese anime figure company, targeting the Japanese market.
• Conducted comprehensive market research and analyse data and outcome on Japanese Anime Figure Market.
• Synthesized findings from competitor analysis to support strategic recommendations, ensuring 'Raise Dream' could effectively position itself against established brands.
• Utilized analytical skills to interpret data and propose viable marketing strategies aimed at maximizing market penetration and brand recognition.
• Conduct a market entry plan include entry mode, marketing and promotion strategies etc which successfully assisted Raise Dream entered Japanese market.

• Actively participated in organizing weekly events for the 'Culture Cafe' club, focusing on celebrating and educating about diverse global cultures.
• Led the planning and execution of content for each event, which involved selecting themes, coordinating presentations, and arranging cultural activities.
• Monitored event success through feedback collection and adapted strategies to continuously improve engagement and educational value.
• Developed and distributed promotional flyers as well as activities to increase event awareness and participation, effectively boosting attendee numbers and engagement.

• Served as a key volunteer at a major marathon event, providing directional guidance to ensure smooth runner navigation along the course.
• Actively engaged with participants, offering encouragement and cheering to boost runner morale and enhance the race experience.
• Assisted in crowd control and safety measures, helping to maintain an orderly and secure environment for all participants.

• Promoting the goods and services that Umall Provide, successfully boosted the sales by 30%
• Gathering customers' demographic information and app usage experience to help with the conducting and analysing of data base.
• Answering relative questions about Umall

Sydney Marathon

• Played a crucial role in ensuring the safety and efficiency of the Sydney Marathon by managing pedestrian crossings during the event.
• Directed and controlled pedestrian traffic to prevent interruptions, ensuring a smooth and safe passage for marathon runners.