Sizile Dhlamini
Wollert,Australia
Summary
TOP PERFORMING CHANNEL,CATEGORY & SALES DEVELOPMENT MANAGER
Driving businesses to win through clearly articulated visions, plans and executions is the hallmark of my success.
High-impact and award-winning Channel, Category and Sales Development Manager with more than 20 years of experience in the food and beverage industry, leading high-performance teams to exceed revenue and growth targets within a large, multinational company.A committed and accomplished marketing professional with a sound academic background. A proactive and energetic team player with excellent interpersonal and communication skills and the ability to collaborate effectively at all levels within the organization encompassing strategy formulation to execution excellence in pursuit of building brands with a strong equity. Commercially oriented with people leadership skills and a strong belief in engaging people and aligning them towards delivering common goals linked to business strategy.
Overview
24
24
years of professional experience
Work History
Head of Channel, Category, Sales Development Team & Activations
Nestle Zimbabwe
04.2016 - Current
- Ensuring continual growth by contributing to the development of the company's business strategy
- Determining company and departmental objectives by applying strategic planning
- Boosting the company's finances by developing its sales
- Drives Channel and Category strategies via the development of Shopper understanding, Picture of Success (Product, Promotions, Placement, Pricing and Communications), Support Marketing plans and achievement of the overall Retail Sales Target
- Achievement of channel, category, and NNS targets
- Development of the annual channel and category plans that ensures achievement of set sales objectives
- Ensures communication and execution at field sales level
- Regular Channel and Category updates to all concerned parties to provide the right insight and strategies
- Channel activity evaluation and feedback
- Manages channel merchandising standards and execution
- Ensuring the development and implementation of sound strategies for the attraction, development, and retention of talent to continually give the company a competitive edge
- Boosting overall sales by overseeing the sales and marketing activities in the channels for consistent and timely availability of all the company's products in the market.
Parttime Casual Kitchen Hand
NRM catering
Harare, Harare
04.2022 - 11.2022
- Cleaned and sanitized work areas, equipment, utensils, dishes, or silverware.
- Swept and mopped floors in the kitchen area as needed.
- Adhered to safety procedures when using knives or other sharp tools.
- Collected garbage from the kitchen area and disposed of it properly.
- Cleaned ovens, stoves and grills after use to maintain cleanliness standards.
- Inspected kitchens for compliance with safety regulations regarding fire hazards or potential slip-and-fall risks.
- Assisted with restocking ingredients and supplies used by kitchen staff members.
- Delivered orders from kitchen staff to serving personnel in a timely manner.
- Stored food in designated containers and storage areas to prevent spoilage.
- Followed all health department regulations when handling food products.
- Organized kitchen inventory including pots, pans and cooking utensils.
- Maintained sanitation logs for all kitchen equipment per local health codes.
- Maintained order and cleanliness of work areas to conform with health codes.
- Acquired new skills to support team and further accommodate customer needs.
- Transported trash to dumpster, properly disposing of expired food items.
- Maintained high standards of customer service during high-volume work shifts and fast-paced operations.
- Helped management stay on top of supply needs by sharing information about low or spoiled inventory.
Cluster Brand Manager Dairy, Beverages & Cereals - Zimbabwe, Zambia, Malawi
Nestlé Zimbabwe
11.2005 - 04.2008
- Appointed to manage the entire business portfolio across the value chain from sourcing and production, marketing, including Research and Development
- Successfully established Nestlé Dairy, beverages and cereal brands as key players in the different categories, offering a complete range of nutritional solution products in Zimbabwe, Zambia, and Malawi
- Developed marketing plans for the brand(s) aligned to the overall business plan by understanding the shopping behaviors and motivation of target consumers
- Successfully developed Integrated Commercial Plans in coordination with Sales and Supply Chain
- Increasing brand competitiveness and market shares through managing key brands, products, and projects in line with the volume, profit, and strategic objectives in the Operational Plan and business plan in consultation with Regional Marketing team
- Driving all aspects of the Innovation & Renovation process in line with the established SBU guidelines
- Responsible for all touchpoint planning and execution including Briefs, packaging, and prioritization of PFME (Marketing Budget) and TTS (Sales Budget)
- Delivering monthly and annual volume/value growth targets and margins in line with objectives
- Guiding the execution of an operational plan in the areas of communication, innovation, promotions, pricing policy, and distribution for individual brands within the category
- Developing and managing the implementation of category and brand communication objectives, strategies, and an annual Brand Plan in line with long-term plans and annual targets
- Monitoring and managing brand allocated marketing expenses within agreed guidelines and budgetary control procedures
- Identifying and exploiting brand opportunities not covered by communication such as innovation/renovation projects
- Ensuring all marketing activities are in strict compliance with the WHO International Code of Marketing of Breast-Milk substitutes and internal Marketing to children policies, and local country code.
Brand Manager
Reckitt Benckiser
01.2004 - 01.2005
- Successfully launched the Mortein actellic chirindamatura dust, which led to a 16% net revenue growth, through 360-degree marketing campaigns
- Part of the developing team for Mortein treatment for mosquito nets, working with NGOs to promote mosquito net use in high-risk areas such as Kariba, Muzarabani, and Gokwe.
Brand Manager
Colgate Palmolive
01.2003 - 12.2003
- Part of the team that launched the Palmolive, liquid soap in the market, whose market share grew from 0-5% within the year of launch
- Coached and trained the activation teams, for instore and neighborhoods to deliver memorable campaigns to consumers and shoppers.
Junior Brand Manager
Johnson & Johnson
01.2000 - 01.2002
- Successfully launched skin care products, to a niche market which led to my appointment as substantive Brand manager through strategic marketing campaigns
- Executed the strategic market plans, changed business models to penetrate untapped market segments (personal hygiene brands) resulting in 100% volume growth in one year.
Education
MBA Global Business Administration -
University of Gloucestershire
01.2013
BBA in Marketing -
Institute of Marketing Management South Africa
01.2009
HND Marketing Management -
Bulawayo Polytechnic College
01.1998
ND Marketing Management -
Bulawayo Polytechnic College
01.1997
Skills
- MS PowerPoint
- MS Excel
- MS Outlook
Affiliations
Member - Marketers Association of Zimbabwe
Leadership Areas Of Expertise
- Food Manufacturing Business Leadership
- Business Operations Management
- Corporate Business Strategy
- Strategic Business Development
- Strategic Sales & Marketing Leadership
- Business Transformation
- Innovation/Renovation Projects
- Brand & Portfolio Building
- New Product Launch and Direction
- Go-to-Market (GTM) Strategies & Competitive Positioning
- Brand Communication
- Strategic Business Partnerships
- KPIs / Metric Management
- Financial & Budget Management
- P&L Responsibility
- High-Impact Presentations
- Cross-Functional Team Leadership
- Coaching and Mentoring
Professional Development
- Leading Others (Nestle In-house training for new Line Managers)
- Introduction to generating demand-Nestle South Africa 2006
- SAP -2011
- Advanced Generating Demand the Nestle way -Nestle Riverine Switzerland 2014
- Channel and Shopper Understanding -Harare 2014
- Innovation/Renovation Training- Nestle Kenya 2015
- Change, Communication, Attitude, Teamwork -Harare 2016
- In Call Execution-Harare 2016
- Finance for non Financial Managers- Colgate 2003
- Marketing Management- Reckitt Benckiser 2004
- Microsoft Project 2010
Solutions Leadership
- Passionate about growing businesses, brands and people.
- Accelerated profit growth to 100% with a double-fold increase through the development and implementation of business and sales strategies including the deployment of teams and services.
- Built and scaled a high-powered team and function capable of achieving 100%+ annual revenue growth target.
- Trusted and highly-respected Management leader and Mentor during explosive multimillion-dollar company growth.
- Built and nurtured C-Level relationships through many varied engagements, successfully implementing solutions, quickly resolving issues, and closing new business opportunities.
- Recipient of multiple performance awards, including those for achieving consistently growing market share and profits.
References
Readily Available On Request
Timeline
Parttime Casual Kitchen Hand
NRM catering
04.2022 - 11.2022
Head of Channel, Category, Sales Development Team & Activations
Nestle Zimbabwe
04.2016 - Current
Cluster Brand Manager Dairy, Beverages & Cereals - Zimbabwe, Zambia, Malawi
Nestlé Zimbabwe
11.2005 - 04.2008
Brand Manager
Reckitt Benckiser
01.2004 - 01.2005
Brand Manager
Colgate Palmolive
01.2003 - 12.2003
Junior Brand Manager
Johnson & Johnson
01.2000 - 01.2002
MBA Global Business Administration -
University of Gloucestershire
BBA in Marketing -
Institute of Marketing Management South Africa
HND Marketing Management -
Bulawayo Polytechnic College
ND Marketing Management -
Bulawayo Polytechnic College
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