SNEHA INGLE

As the Marketing Manager at Global Travel Xperts, I am responsible for driving marketing strategies to achieve business objectives and streamline processes for three brands: Gaura Travel, Turtle Down Under, and AusIndiaPages.

Key Responsibilities and Achievements:

• Strategic Oversight: Developed and executed comprehensive marketing strategies that resulted in steady growth of marketing-qualified inquiries. This involved strategic budget allocation and optimising marketing channels to achieve desired ROI.
• Campaign Management: Designed and implemented marketing campaigns across various channels, including brand awareness and visibility, website improvements, content strategy, paid marketing, social media marketing, email marketing, search engine optimisation, billboards, radio marketing, events, public relations, influencer marketing, customer service improvements.
• Team Leadership: Managed and mentored a team of marketing professionals ensuring effective execution of marketing strategies. Coordinated staff workflows, document management, and distribution of creative materials.
• Budget and Resource Management: Managed marketing budgets and crafted strategies for diverse campaigns. Implemented marketing automation tools like HubSpot, ActiveCampaign, SemRush, Google Analytics, Meta Ads, and Google Ads to optimise performance.
• Market Research: Conducted research on industry trends, consumer behaviours, and evolving marketing trends to keep strategies aligned with market demands.
• Vendor and Partner Relations: Liaised with cross-functional teams, external vendors like SBS Radio, Civic Outdoor and partners such as Malaysia Airline, Cathay Pacific, ATIA to ensure successful collaboration and negotiations.
• Content and Public Relations: Developed content strategies and managed public relations efforts to enhance brand reputation and engage target audiences effectively. Created presentations, trend reports, and marketing assets.
• Campaign Optimisation: Implemented and optimised marketing plans for campaign launches, rebranding, promotions, driving demand and generating marketing qualified leads while meeting revenue growth targets.

As a Marketing Coordinator for the Indian Film Festival of Melbourne, I managed and executed diverse marketing strategies to enhance festival's visibility and engagement.

Key Responsibilities and Achievements:

• Marketing Strategy: Developed and implemented comprehensive marketing plans to promote the festival, including online and offline strategies.
• Content Creation: Produced daily social media content across TikTok, Twitter, Facebook, LinkedIn, and Instagram to strengthen brand presence.
• Audience Engagement: Boosted awareness and reached target audiences through Google and Meta ads, social media marketing, content strategy, media partnerships, website optimisation, email marketing, community outreach, and influencer marketing.
• Collaborative Execution: Worked with cross-functional teams to ensure seamless project and campaign execution.
• Brand Promotion: Utilised both online and offline channels to enhance brand awareness, generate leads, increase visibility, and drive sales growth.
• Design and Distribution: Created visually appealing brochures and flyers for promotional distribution.
• Partnerships and Media Relations: Coordinated with partners like Hoyts, VicScreen. ACMI and media outlets for festival promotions and collaborations. Managed databases and nurtured relationships with media, influencers, and community members.

As a Marketing Intern, I supported creation and execution of marketing plans using AI-driven product, Robotic Marketer, for businesses across Australia, USA, and UK.

Key Responsibilities and Achievements:

• Marketing Strategy Support: Assisted in developing marketing strategies tailored to various business needs using Robotic Marketer technology.
• Stakeholder Engagement: Coordinated with customers, colleagues, suppliers, and partners to ensure effective communication and collaboration.
• Lead Generation: Implemented lead generation strategies on LinkedIn to attract and qualify marketing leads.
• Public Relations: Composed and pitched press releases to media outlets in Australia, enhancing brand visibility.
• Content Creation: Produced and proofread compelling copy for marketing materials, ensuring high-quality content.
• Social Media and Email Management: Managed social media channels and email marketing efforts, including content calendar creation and online community engagement.
• Market Analysis: Monitored competitor activities and industry trends to help refine marketing strategies and maintain a competitive advantage.

As a Digital Marketing Manager, I developed and implemented comprehensive marketing strategies in collaboration with the sales team to achieve business objectives and drive growth.

Key Responsibilities and Achievements:

• Strategic Development: Crafted and executed marketing strategies to align with sales requirements and meet business goals.
• Revenue Growth and Brand Awareness: Enhanced brand visibility and drove revenue growth through account-based marketing, paid ads, social media, events, sponsorships, press releases, content creation, website management, email marketing, marketing automation, SEO, analytics, and strategic partnerships.
• Partnership Management: Built and nurtured key partnerships with industry leaders such as Salesforce and Amazon Web Services to support marketing initiatives.
• Lead Generation and Thought Leadership: Planned and executed webinars, generated leads, and established thought leadership through guest blogs and eBooks.

As a Client Partner, I managed client accounts and crafted innovative marketing solutions to address their business needs.

Key Responsibilities and Achievements:

• Client Management: Developed and implemented digital strategies, communication plans, and growth initiatives tailored to clients’ requirements.
• Social Media and Online Growth: Strategised and executed social media growth, online community management, and brand promotions. Oversaw website development to drive significant client growth and engagement.
• Cross-Functional Collaboration: Coordinated with diverse teams to ensure alignment with business objectives and exceed client expectations.
• Client Communication: Led marketing meetings to present plans and reports, and gathered client feedback to refine strategies.

As an Account Manager, I managed and executed comprehensive digital strategies for clients, providing integrated solutions across various marketing channels.

Key Responsibilities and Achievements:

• Digital Strategy Management: Delivered holistic digital solutions, including paid ads, analytics, social media, content creation, SEO, website management, email marketing, and CRM tools.
• Campaign Coordination: Collaborated with cross-functional and client teams to ensure campaigns were executed on time and within budget.
• Performance Optimisation: Monitored and optimised marketing campaigns in real-time to enhance performance and ROI, using data-driven insights for informed decision-making.
• Revenue Growth: Identified and pursued revenue opportunities by assessing client needs and proposing additional or upselling services.
• Client Partnership: Partnered with clients to understand their evolving needs and recommended customised marketing solutions to drive growth and improve business outcomes.
• Client Engagement: Conducted meetings to present marketing plans, reports, and gather feedback to align strategies with business requirements.