Snehal Bandekar

Delivered comprehensive digital strategy solutions for property and e-commerce clients, focusing on customer relationship management and conversion rate optimisation initiatives. Led cross-functional projects encompassing web redesign, customer journey mapping, and CRM implementation.

Key Responsibilities:

• Developed and executed CRM and CRO strategies to enhance client digital performance and customer engagement
• Guided clients through end-to-end web development processes, from initial strategy through to implementation
• Designed and optimised customer journey frameworks to improve conversion rates and user experience
• Collaborated with clients to deliver tailored digital solutions across property and e-commerce sectors
• Managed technical implementations across multiple platforms including Klaviyo, HubSpot, Emarsys, Webflow, AEM etc.
• Provided strategic consultancy on CMS selection and configuration to align with business objectives.

• Led the end-to-end redesign of Resort World Cruises’ online booking platform using agile project management tools (Jira, Confluence), enhancing user experience and driving stronger engagement.
• Managed a cross-functional team of designers, developers, and QA specialists, ensuring smooth collaboration through structured sprint planning and clear documentation.
• Integrated legacy Excel-based customer data into a modern CRM platform (Salesforce), streamlining workflows and improving data accuracy through automation scripts and API integrations.
• Oversaw comprehensive UAT cycles with diverse stakeholder groups, utilising detailed test plans and feedback loops to ensure a high-quality, user-approved launch.
• Presented regular status reports to executive leadership, providing insights into progress made toward achieving key milestones.
• Managed budgets, timelines, and resources to ensure project success and client satisfaction.

• Led development kick-offs, requirements gathering, and agile backlog management in Jira; created clear user stories, acceptance criteria, and business rules.
• Managed MVP and pilot programs; used iterative releases to test features and validate service concepts.
• Worked with C-level stakeholders, UX/UI teams, and developers to align system functionality with business needs.
• Built and implemented Power BI dashboards to speed up reporting and improve data accessibility.
• Delivered digital projects including Tourism Australia’s website and Ford customer experience transformation.
• Managed feature development, UAT, and deployment for projects including ZOHO CRM rollout for Defence Force Recruiting.

• Conducted stakeholder interviews across 12+ teams to document workflows, identify process gaps, and streamline onboarding.
• Created UI/UX audit reports and feature prioritisation frameworks to reduce backlog and improve product usability.
• Delivered training for 150+ APAC users on new digital platforms, improving adoption rates and team collaboration.
• Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement.

• Improved customer experiences, increasing satisfaction by 31% through WordPress and Mailchimp automations.
• Developed a PowerBI system to visualize data, later offered as a paid service.
• Created a dynamic pricing model from survey feedback, boosting sales by 25% in one quarter.
• (Full-Time)

• Led Magento website development, improving online visibility and accessibility.
• Built a Google Data Studio dashboard for marketing insights and real-time diamond pricing analysis.
• Implemented HubSpot CRM, boosting efficiency and streamlining collaboration across three offices.

• Worked on a content strategy optimisation initiative that increased user retention through A/B testing and engagement tracking.
• Collaborated with data science teams to identify key engagement trends, improving content recommendation accuracy.
• Conducted UI/UX audits to refine mobile app design, reducing drop-off rates by 15%.