Sofia Calvert

• Led multi-channel campaigns from ideation to execution across digital, social media, print, and TV, ensuring consistent brand messaging and audience engagement. This has contributed to a 66% increase in contribution margin (CM) YTD, as well as 7,000 new customer sign-ups and a record-breaking SEO backlink acquisition in October 2024.
• Selected for on-location assignments, including a familiarisation trip to Fiji to feature two resorts for the print magazine.
• Authored high-performing online articles which contributed to a boost in gross annual margin to $1,125,881 - helping the website surpass its $1M goal and set a strong trajectory toward $1.5M in 2025, achieving a record $250K monthly margin.
• Optimised content workflows and found use cases for AI integration within the team, e.g.;

- Trained a bespoke GPT model on Luxury Escapes' brand voice for use in our backend interface, increasing production by 4x.

- Led a tech team in planning and executing a backend optimisation blitz during the company Hackathon — awarded first place.

• Responsible for long-form product descriptions, social media captioning, marketing campaign messaging and landing pages.

• Content lead for a fast-growing Melbourne music events brand – responsible for eDMS, artist biographies, website content and social media posts, contributing to a following of 20k+ across Instagram, Facebook and TikTok.
• Designed and delivered a full merchandise drop from concept to execution, including creative direction of the photoshoot, launch video, and flat lays.
• Oversaw event communications in partnership with leading labels such as Untitled, Novel, Teletech, and BUMP.