Sofia Halliday
Summary
Public relations professional skilled in media outreach and relationship building. Known for exceptional communication and strong organizational abilities. Highly reliable team player who adapts to evolving situations and ensures effective collaboration.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social media and PR assistant
Stanley House Studios
10.2024 - Current
- Writing press releases, captions,blogs, shot lists, PR reports
- Assisting and being in promotional photoshoots
- Successfully prioritizing and completing urgent tasks
- Liaising with influencers
Waitress
The Treehouse Hotel
06.2024 - 10.2024
- Served alcoholic beverages and food.
- Made informed wine and menu recommendations.
- Became familiar with clientele and regular customers.
- Set and styled tables
- Served hors d’oeuvres.
- Contact: Dave Darcy
- 0402122213
Warehouse Assistant
Adventure Moto
06.2020 - 03.2024
- Packed and labeled merchandise to prepare for loading and shipment to customers.
- Answered phones calls on a 4 line system and handled correspondences between office and warehouse ss
- Lifted materials of varied weights on regular basis.
- Organized incoming inventory to fit with optimal storage plans and maintain retrieval efficiency.
- Marked and labeled containers with accurate shipping information to prevent delays.
- Assembled cartons, crates, and containers to prepare for shipping.
- Unpacked and examined incoming shipments to confirm consistency with records and routed materials to appropriate department.
- Prepared shipments for postage through careful packing, sealing, and labeling of materials.
- Contact: Jennifer Smith
- 0432880610
- Jennsydneysmith@gmail.com
Waitress
Emma’s snack bar
02.2023 - 05.2023
- Served drinks and food
- Organizing bookings and table seatings
- Contact: Anthony
- 0419634388
Waitress
22 Grams
06.2022 - 12.2022
- Worked calmly under very busy conditions.
- Responded to Uber eats and menu log orders.
- Learned to prioritize requests and tasks to suit the busy environment.
- Delivered catering orders.
- Set out pastries and sandwiches in an orderly and aesthetic manner.
- Operated barista machine
- Mediated and responded to customers’ complaints and feedback.
- Opening and closing both the café and the conjoined bakery
- Collaborated well with co-workers and made many friends.
- Contact: Douglas Delaney
- 0415564298
- Douglas.delaney@22grams.net.au
Waitress
Pavilion room Chinese cuisine
01.2019 - 11.2019
- Addressed concerns or complaints quickly to improve service and escalated more advanced issues to management for resolution.
- Handled food safely and kept spaces clean to protect customers from foodborne illness and maintain proper sanitation.
- Prepared salads, appetizers, and garnishes to assist kitchen staff.
- Arranged place settings with clean tablecloths, napkins, and tableware to prepare for incoming guests.
- Cleared table and bussed dishes to allow for quick setups.
- Developed strong and lasting resident relationships.
- Contact: Wendy
- 0410602968
Netball Coach
Dundas United
02.2018 - 10.2018
- Communicated with coaches and athletes to discuss tournaments, competitions, and other events.
- Adjusted coaching techniques to meet athletes’ needs and address strengths and weaknesses.
- Developed exercise regimens targeting individual athletes’ needs.
- Motivated and encouraged team members
- Contact: Jorja Cambourne
- 043755280
Education
High School Diploma -
Loreto Normanhurst
International Studies/Media (Journalism) - Social Science And Design
University of New South Wales
12.2025
Skills
- Problem-Solving
- Picking and Processing
- French
- Social Media
- Creative writing
- Customer Service and Rapport
- Conflict and Complaint Resolution
- Client communication
- Multimedia storytelling
- Community engagement
- Crisis management
- Internal communications
Certification
- Bronze Duke of Edinburgh's award (2018)
- Certificate of Responsible Service of Alcohol (2022)
- Working with children certificate
- Silver Medallion
Timeline
Social media and PR assistant
Stanley House Studios
10.2024 - Current
Waitress
The Treehouse Hotel
06.2024 - 10.2024
Waitress
Emma’s snack bar
02.2023 - 05.2023
Waitress
22 Grams
06.2022 - 12.2022
Warehouse Assistant
Adventure Moto
06.2020 - 03.2024
Waitress
Pavilion room Chinese cuisine
01.2019 - 11.2019
Netball Coach
Dundas United
02.2018 - 10.2018
High School Diploma -
Loreto Normanhurst
International Studies/Media (Journalism) - Social Science And Design
University of New South Wales
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