Sofiane Ainine
Sydney,NSW
Summary
Ten years' experience in Sales, Sales Management and Leadership – Consistently achieving top ranked performance in every position by bringing revenue and profits to new heights.
Overview
12
12
years of professional experience
Work History
VP / Head of Growth Markets, Australia and NZ
SAP Australia
06.2023 - Current
Heading the growth markets segment for Australia and New Zealand;
- Mid market segment (existing and new customers) as well as the enterprise new customer
- Enterprise growth segment (enterprise white space customers)
- Digital hub for Australia and NZ
Head of Midmarket
ANZ
10.2018 - 06.2023
- Leading the entire ANZ MidMarket Segment with a key focus on: Planning, Strategy and Execution; involving different areas of the business (Sales, LoBs, Marketing, Channel and DDEs)
- Driving YoY growth through revenue generation and renewals – Triple digits growth in 2021
- Develop the Ecosystem and build strong partner relationships
- Driving R4Q quality volume & value pipeline
Sales Manager (FLSM)
ANZ
10.2017 - 10.2018
- Leading the Commercial sales team of 8 direct report Cloud first focus:
- Driving revenue generation, YoY growth
- Driving R4Q quality pipeline
Account Manager - Generalist
ANZ
04.2016 - 10.2017
- FY17: (from 1st of January to 1st of October) à 1450K€ Annual Target – Overachievement 400% à Key deal IDP Education CX Transformation 2.3m euro ACV + IBSO 1m euro OP
- FY16: (from 1st of May to 31st of December) à 500K€ Prorated Annual Target – 100% Achievement à Total Revenue generated 504K€
Account Executive
SAP
04.2014 - 04.2016
- FY15 à 750K€ Annual Target – 189% Overachievement à Revenue generated 1400K€
- AwardàSAP WINNERS'CIRCLE 2015 – Recognition Top Sales Performance Worldwide 2015
- 38 deals closed - Highest deal size 320K€ / Lowest deal size 1,5K€ / Average deal size 37K€
- Focused on Net New Name customer (hunting) - French Lower Mid-Market
- LGB (Lower General Business) addressing companies under 350M€ Turnover - Solutions: Generalist
- FY14 à 850K€ Annual Target - Achievement 100% àRevenue generated 850K€
- 23 deals closed - Highest deal size 137K€ / Lowest deal size 2K€ / Average deal size 37K€
- Focused on Net New Name customer (hunting) - French Upper Mid-Market
- UGB (Upper General Business) addressing companies between 250M€ and 1.3B€ Turnover - Solutions: Business Intelligence – EPM (Enterprise Performance Management) – DDM
Business Development Consultant
Oracle
04.2013 - 04.2014
- Pipeline creation for all Technology Oracle Products (Database, Middleware, and Business Intelligence)
- FY14: (fiscal year 2014)
- Q3 = Overachieved Target: 187% pipeline creation: 2200K$
- Q2 = Overachieved Target: 157% pipeline creation: 1650K$
Customer Intelligence Representative
Oracle
02.2013 - 04.2013
Education
Master 2 - Marketing, Negotiation, Customer Relationship
EMLV (Léonard De Vinci Business School)
Paris, La Defense01.2013
Master 1 - Marketing and Sport Management
EMLV (Léonard De Vinci Business School)
Paris, La Defense01.2012
Bachelor - Business Statistics, Management and the Modern Corporation, Business analysis and decision making, Management and communication skills, Accounting for management, Business case study
EMLV (Léonard De Vinci Business School)
Paris, La Defense01.2011
High School degree - Economics and social
High School Benjamin Franklin
Orleans, France01.2006
Skills
- Team Building & Leadership
- Customer Centricity
- Teamwork Spirit
- Go To Market Strategy
- New Business Development
- Territory Planning
- Strategic Partnership Relations
- Negotiation & Closing
- Operational Excellence
Achievements - Karate
Black Belt 3rd DAN, karate teacher, French National Karate Team Member from 2004 to 2012, Vice World Champion (Poland) 2008, 1st place at the European Championships (Italy) 2008, 3rd place at the World Championships (Turkey) 2007, 6 times 1st place at France Championships, Several times winner of international open (Istanbul, Paris, Rotterdam, Las Vegas...)
Personal Information
- Date of Birth: 06/16/87
- Nationality: French
Skills
Native Tongue, Fluent, Intermediate, Notion, Sandler Advanced Prospecting (Oracle), Costigan Sales Training (Oracle), Basho Sales Training (SAP), SPIN Training (SAP), SKILL GYM Training (SAP), Advanced Negotiation/Scotwork (SAP), Digital Elite (SAP), Leading Team to Great Results (SAP)
Timeline
VP / Head of Growth Markets, Australia and NZ
SAP Australia
06.2023 - Current
Head of Midmarket
ANZ
10.2018 - 06.2023
Sales Manager (FLSM)
ANZ
10.2017 - 10.2018
Account Manager - Generalist
ANZ
04.2016 - 10.2017
Account Executive
SAP
04.2014 - 04.2016
Business Development Consultant
Oracle
04.2013 - 04.2014
Customer Intelligence Representative
Oracle
02.2013 - 04.2013
Master 2 - Marketing, Negotiation, Customer Relationship
EMLV (Léonard De Vinci Business School)
Master 1 - Marketing and Sport Management
EMLV (Léonard De Vinci Business School)
Bachelor - Business Statistics, Management and the Modern Corporation, Business analysis and decision making, Management and communication skills, Accounting for management, Business case study
EMLV (Léonard De Vinci Business School)
High School degree - Economics and social
High School Benjamin Franklin
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